Harley-Davidson, Inc. (HOG) shareholders
HOGNYSEMotorcycles, Bicycles & PartsFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Nov 4, 2026Score 9/3033% below fair value
$32.38−0.06 (-0.18%)
Close on Nov 13, 2026Market cap $3.37BP/E –Yield 2.22%
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
100.0%
109M of 104M shares
Institutional holders
436
95 new, 49 sold out
Net institutional buying
2M
In Q2 2026
Insider trades, 12 months
6 buys · 10 sales
Net bought $1.11M
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| H Partners Management, LLC Joint filing with Jaffer Rehan (9.10%) | 11,300,000 | 9.10% | 13D (active) amendment | Apr 7, 2025 |
| BlackRock, Inc. | 10,554,876 | 9.40% | 13G (passive) amendment | Mar 31, 2026 |
| Donald Smith & Co., Inc. Joint filing with DSCO Value Fund, L.P. (9.00%) | 10,016,874 | 9.00% | 13G (passive) | Mar 31, 2026 |
| DSCO Value Fund, L.P. Joint filing with Donald Smith & Co., Inc. (8.80%) | 9,279,072 | 8.80% | 13G (passive) | Jun 30, 2026 |
| Dimensional Fund Advisors LP | 6,835,139 | 5.40% | 13G (passive) | Dec 31, 2024 |
| Vanguard Capital Management | 5,955,697 | 5.32% | 13G (passive) | Mar 31, 2026 |
| Vanguard Portfolio Management | 5,668,842 | 5.38% | 13G (passive) | Jun 30, 2026 |
| Stowers Institute for Medical Research Joint filing with American Century Investment Management, Inc. (5.10%), American Century Companies, Inc. (5.10%) | 5,351,228 | 5.10% | 13G (passive) | Jun 30, 2026 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of HOG | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| BlackRock, Inc. | 10,196,018 | 9.80% | $249.39M | −409,784 | 0.00% |
| Donald Smith & Co., Inc. | 9,279,072 | 8.92% | $226.97M | −737,802 | 4.00% |
| Dimensional Fund Advisors LP | 5,968,319 | 5.73% | $145.98M | +123,378 | 0.03% |
| Vanguard Portfolio Management LLC | 5,625,072 | 5.40% | $137.59M | +341,498 | 0.01% |
| American Century Companies Inc | 5,351,228 | 5.14% | $130.89M | +594,794 | 0.06% |
| Lsv Asset Management | 5,081,044 | 4.88% | $124.28M | −92,980 | 0.23% |
| Vanguard Capital Management LLC | 4,747,108 | 4.56% | $116.11M | −313,854 | 0.00% |
| FIFTHDELTA Ltd | 4,372,149 | 4.20% | $106.94M | +2,241,849 | 12.54% |
| State Street Corp | 4,236,174 | 4.07% | $103.62M | +440,901 | 0.00% |
| Geode Capital Management, LLC | 2,995,865 | 2.88% | $73.29M | +710,288 | 0.00% |
| Aqr Capital Management LLC | 2,615,019 | 2.51% | $63.83M | +1,021,890 | 0.02% |
| D. E. Shaw & Co., Inc. | 2,273,686 | 2.18% | $55.61M | +1,130,141 | 0.03% |
| Jane Street Group, LLC | 2,106,977 | 2.02% | $51.54M | +1,271,639 | 0.00% |
| Gate City Capital Management, LLC | 1,972,970 | 1.90% | $48.26M | −296,446 | 12.51% |
| UBS Group AG | 1,946,037 | 1.87% | $47.60M | −909,177 | 0.01% |
| Two Sigma Investments, LP | 1,858,544 | 1.79% | $45.46M | −1,183,906 | 0.03% |
| Bank Of America Corp /De/ | 1,842,376 | 1.77% | $45.06M | +106,998 | 0.00% |
| Morgan Stanley | 1,836,693 | 1.76% | $44.93M | −53,841 | 0.00% |
| Third Avenue Management LLC | 1,480,880 | 1.42% | $36.22M | +18,210 | 5.79% |
| Invesco Ltd. | 1,380,067 | 1.33% | $33.76M | +705,986 | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 436 | 109M | 100.0% | 95 / 125 | 123 / 49 | 18M | 15M |
| Q1 2026 | 398 | 107M | 100.0% | 81 / 135 | 94 / 63 | 38M | 28M |
| Q4 2025 | 388 | 108M | 100.0% | 65 / 106 | 148 / 74 | 20M | 16M |
| Q3 2025 | 403 | 104M | 99.7% | 52 / 128 | 126 / 41 | 9M | 13M |
| Q2 2025 | 396 | 108M | 100.0% | 59 / 123 | 142 / 50 | 11M | 16M |
| Q1 2025 | 390 | 113M | 100.0% | 57 / 127 | 122 / 69 | 10M | 13M |
| Q4 2024 | 409 | 116M | 100.0% | 67 / 93 | 163 / 73 | 12M | 13M |
| Q3 2024 | 420 | 117M | 100.0% | 66 / 124 | 134 / 54 | 22M | 9M |
| Q2 2024 | 411 | 115M | 100.0% | 64 / 116 | 130 / 62 | 9M | 14M |
| Q1 2024 | 412 | 120M | 100.0% | 57 / 122 | 127 / 60 | 10M | 9M |
| Q4 2023 | 420 | 119M | 100.0% | 66 / 111 | 143 / 57 | 12M | 8M |
| Q3 2023 | 415 | 114M | 100.0% | 48 / 116 | 156 / 56 | 7M | 10M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
311 funds held HOG in Q2 2026, 54% of their shares through ETFs. Each fund counts once per quarter, from its quarter-end report.
| Fund | Shares | % of HOG | Value | % of fund | As of |
|---|---|---|---|---|---|
| Avantis U.S. Small Cap Value ETF | 4,449,021 | 4.27% | $107.58M | 0.40% | May 31, 2026 |
| iShares Core S&P Mid-Cap ETF | 3,596,579 | 3.46% | $87.97M | 0.07% | Jun 30, 2026 |
| Vanguard Total Stock Market Index Fund | 3,344,348 | 3.21% | $81.80M | 0.00% | Jun 30, 2026 |
| Vanguard Small-Cap Index Fund | 2,412,140 | 2.32% | $59.00M | 0.03% | Jun 30, 2026 |
| Vanguard Selected Value Fund | 2,211,318 | 2.12% | $54.27M | 0.78% | Jul 31, 2026 |
| Vanguard Small-Cap Value Index Fund | 1,529,315 | 1.47% | $37.41M | 0.06% | Jun 30, 2026 |
| Aegis Value Fund | 1,369,000 | 1.32% | $33.49M | 2.97% | Jun 30, 2026 |
| U.S. Small Cap Value Portfolio | 1,334,047 | 1.28% | $32.74M | 0.17% | Jul 31, 2026 |
| Vanguard Extended Market Index Fund | 1,205,549 | 1.16% | $29.49M | 0.03% | Jun 30, 2026 |
| Fidelity Small Cap Index Fund | 1,153,275 | 1.11% | $28.30M | 0.08% | Jul 31, 2026 |
| iShares Russell 2000 ETF | 1,147,195 | 1.10% | $28.06M | 0.03% | Jun 30, 2026 |
| Third Avenue Value Fund | 1,027,723 | 0.99% | $25.22M | 2.52% | Jul 31, 2026 |
| Invesco S&P MidCap Quality ETF | 766,486 | 0.74% | $18.81M | 0.35% | Jul 31, 2026 |
| U.S. Targeted Value Portfolio | 679,173 | 0.65% | $16.67M | 0.10% | Jul 31, 2026 |
| Dimensional U.S. Targeted Value ETF | 665,992 | 0.64% | $16.34M | 0.11% | Jul 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Artie Starrs | President & CEO, Director | 71,859 | 0.07% | Nov 9, 2026 |
| Jochen Zeitz | President and CEO, Director | 676,189 | 0.65% | Feb 11, 2025 |
| Jonathan R. Root | CFO and CCO | 40,039 | 0.04% | Oct 5, 2026 |
| Gayle Littleton | CLO, CCO, CAO & Corp Sec | 7,500 | 0.01% | Aug 13, 2026 |
| Paul J. Krause | Chief Legal Officer | 30,610 | 0.03% | May 13, 2026 |
| Charles Do | Sr. Vice President, HDFSI | 183 | 0.00% | Mar 16, 2026 |
| Tori Termaat | Chief Human Resources Officer | 18,038 | 0.02% | Feb 26, 2026 |
| Bryan Niketh | Chief Operations Officer | 4,249 | 0.00% | Feb 26, 2026 |
| Matthew A. Ryan | Chief Marketing & Tech. Off. | – | – | Feb 26, 2026 |
| Glen Koval | SVP Motorcycle Development | 15,741 | 0.02% | Feb 26, 2026 |
| Luke Christopher Mansfield | Chief Commercial Officer | 12,501 | 0.01% | Nov 24, 2025 |
| Jagdish Krishnan | Chief Digital Officer | 26,759 | 0.03% | Feb 11, 2025 |
| Anthony D. Fassino | Director | – | – | Nov 5, 2026 |
| Bryan E. Slone | Director | 100 | 0.00% | Nov 5, 2026 |
| Daniel J. Nova | Director | 52,773 | 0.05% | Sep 28, 2026 |
| Allan C. Golston | Director | 7,310 | 0.01% | May 26, 2026 |
| Lori Ann Flees | Director | 17,223 | 0.02% | May 26, 2026 |
| Matthew J. Reintjes | Director | 2,479 | 0.00% | May 26, 2026 |
| Troy Alstead | Director | 41,249 | 0.04% | May 26, 2026 |
| Maryrose Sylvester | Director | 27,890 | 0.03% | May 26, 2026 |
| Rafeh Masood | Director | 13,495 | 0.01% | May 26, 2026 |
| Jr James D. Farley | Director | 22,220 | 0.02% | May 18, 2026 |
| Sara L. Levinson | Director | 4,647 | 0.00% | May 16, 2025 |
| Norman Thomas Linebarger | Director | 29,066 | 0.03% | May 16, 2025 |
| Bryan Andrew Beck | – | 1,377 | 0.00% | Apr 8, 2026 |
| Mark R. Kornetzke | – | 10,054 | 0.01% | Feb 11, 2025 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Artie Starrs President & CEO, Director | Nov 5, 2026 | Tax withholding | −33,426 | $34.59 | $1.16M | 71,859 |
| Artie Starrs President & CEO, Director | Nov 5, 2026 | Option exercise | +80,285 | – | – | 105,285 |
| Jonathan R. Root CFO and CCO | Oct 1, 2026 | Sale(10b5-1 plan) | −1,559 | $24.43 | $38.09K | 24,733 |
| Daniel J. Nova Director | Sep 24, 2026 | Option exercise | +5,168 | – | – | 52,773 |
| Jonathan R. Root CFO and CCO | Sep 1, 2026 | Sale(10b5-1 plan) | −1,554 | $27.46 | $42.67K | 26,292 |
| Gayle Littleton CLO, CCO, CAO & Corp Sec | Aug 11, 2026 | Buy | +7,500 | $26.38 | $197.85K | 7,500 |
| Artie Starrs President & CEO, Director | Aug 10, 2026 | Buy | +10,000 | $25.89 | $258.90K | 25,000 |
| Jonathan R. Root CFO and CCO | Aug 3, 2026 | Sale(10b5-1 plan) | −1,554 | $24.88 | $38.66K | 27,846 |
| Daniel J. Nova Director | Jul 31, 2026 | Buy | +40,000 | $24.57 | $982.80K | 47,605 |
| Jonathan R. Root CFO and CCO | Jul 1, 2026 | Sale(10b5-1 plan) | −1,554 | $24.44 | $37.98K | 29,400 |
| Jonathan R. Root CFO and CCO | Jun 1, 2026 | Sale(10b5-1 plan) | −1,554 | $23.87 | $37.09K | 30,954 |
| Matthew J. Reintjes Director | May 21, 2026 | Award | +2,479 | – | – | 2,479 |
| Daniel J. Nova Director | May 21, 2026 | Award | +4,742 | – | – | 7,605 |
| Jonathan R. Root CFO and CCO | May 19, 2026 | Sale(10b5-1 plan) | −1,554 | $24.21 | $37.62K | 32,508 |
| Troy Alstead Director | May 14, 2026 | Option exercise | +6,015 | – | – | 41,249 |
| Lori Ann Flees Director | May 14, 2026 | Option exercise | +6,015 | – | – | 17,223 |
| Jr James D. Farley Director | May 14, 2026 | Option exercise | +6,015 | – | – | 22,220 |
| Maryrose Sylvester Director | May 14, 2026 | Option exercise | +6,015 | – | – | 27,890 |
| Allan C. Golston Director | May 14, 2026 | Option exercise | +3,008 | – | – | 7,310 |
| Rafeh Masood Director | May 14, 2026 | Option exercise | +6,015 | – | – | 13,495 |
| Paul J. Krause Chief Legal Officer | May 11, 2026 | Sale(10b5-1 plan) | −1,564 | $26.00 | $40.66K | 30,012 |
| Charles Do Sr. Vice President, HDFSI | Mar 12, 2026 | Sale | −4,241 | $18.10 | $76.76K | 183 |
| Lori Ann Flees Director | Mar 9, 2026 | Buy | +4,000 | $18.89 | $75.56K | 11,208 |
| Artie Starrs President & CEO, Director | Mar 9, 2026 | Buy | +15,000 | $19.10 | $286.50K | 15,000 |
| Rafeh Masood Director | Feb 27, 2026 | Buy | +2,775 | $18.00 | $49.95K | 7,480 |
| Jr James D. Farley Director | Feb 25, 2026 | Sale | −6,454 | $18.71 | $120.75K | 16,205 |
| Jonathan R. Root CFO and CCO | Feb 17, 2026 | Award | +2,800 | – | – | 34,883 |
| Jonathan R. Root CFO and CCO | Feb 17, 2026 | Tax withholding | −821 | $20.42 | $16.76K | 34,062 |
| Glen Koval SVP Motorcycle Development | Feb 17, 2026 | Tax withholding | −742 | $20.42 | $15.15K | 13,898 |
| Glen Koval SVP Motorcycle Development | Feb 17, 2026 | Award | +2,287 | – | – | 14,640 |
| Paul J. Krause Chief Legal Officer | Feb 17, 2026 | Tax withholding | −1,766 | $20.42 | $36.06K | 31,576 |
| Paul J. Krause Chief Legal Officer | Feb 17, 2026 | Award | +3,757 | – | – | 33,342 |
| Tori Termaat Chief Human Resources Officer | Feb 17, 2026 | Tax withholding | −1,239 | $20.42 | $25.30K | 16,761 |
| Tori Termaat Chief Human Resources Officer | Feb 17, 2026 | Award | +2,538 | – | – | 18,000 |
| Paul J. Krause Chief Legal Officer | Feb 13, 2026 | Tax withholding | −1,766 | $20.42 | $36.06K | 31,576 |
| Paul J. Krause Chief Legal Officer | Feb 13, 2026 | Award | +3,757 | – | – | 33,342 |
| Jonathan R. Root CFO and CCO | Feb 13, 2026 | Tax withholding | −821 | $20.42 | $16.76K | 34,062 |
| Jonathan R. Root CFO and CCO | Feb 13, 2026 | Award | +2,800 | – | – | 34,883 |
| Glen Koval SVP Motorcycle Development | Feb 13, 2026 | Tax withholding | −742 | $20.42 | $15.15K | 13,898 |
| Glen Koval SVP Motorcycle Development | Feb 13, 2026 | Award | +2,287 | – | – | 14,640 |
| Tori Termaat Chief Human Resources Officer | Feb 13, 2026 | Award | +2,538 | – | – | 18,000 |
| Tori Termaat Chief Human Resources Officer | Feb 13, 2026 | Tax withholding | −1,239 | $20.42 | $25.30K | 16,761 |
| Glen Koval SVP Motorcycle Development | Feb 9, 2026 | Tax withholding | −362 | $20.49 | $7.42K | 12,353 |
| Glen Koval SVP Motorcycle Development | Feb 9, 2026 | Option exercise | +968 | – | – | 12,715 |
| Tori Termaat Chief Human Resources Officer | Feb 9, 2026 | Tax withholding | −562 | $20.49 | $11.52K | 15,462 |
| Tori Termaat Chief Human Resources Officer | Feb 9, 2026 | Option exercise | +1,074 | – | – | 16,024 |
| Jonathan R. Root CFO and CCO | Feb 9, 2026 | Option exercise | +1,186 | – | – | 32,431 |
| Jonathan R. Root CFO and CCO | Feb 9, 2026 | Tax withholding | −348 | $20.49 | $7.13K | 32,083 |
| Paul J. Krause Chief Legal Officer | Feb 9, 2026 | Tax withholding | −748 | $20.49 | $15.33K | 29,585 |
| Paul J. Krause Chief Legal Officer | Feb 9, 2026 | Option exercise | +1,590 | – | – | 30,333 |
| Bryan Andrew Beck – | Feb 9, 2026 | Tax withholding | −135 | $20.49 | $2.77K | 1,377 |
| Bryan Andrew Beck – | Feb 9, 2026 | Option exercise | +398 | – | – | 1,512 |
| Charles Do Sr. Vice President, HDFSI | Feb 6, 2026 | Tax withholding | −1,937 | $20.01 | $38.76K | 4,424 |
| Charles Do Sr. Vice President, HDFSI | Feb 6, 2026 | Option exercise | +5,214 | – | – | 6,361 |
| Glen Koval SVP Motorcycle Development | Feb 6, 2026 | Option exercise | +3,929 | – | – | 13,213 |
| Glen Koval SVP Motorcycle Development | Feb 6, 2026 | Tax withholding | −1,466 | $20.01 | $29.33K | 11,747 |
| Tori Termaat Chief Human Resources Officer | Feb 6, 2026 | Option exercise | +3,143 | – | – | 16,594 |
| Tori Termaat Chief Human Resources Officer | Feb 6, 2026 | Tax withholding | −1,644 | $20.01 | $32.90K | 14,950 |
| Jonathan R. Root CFO and CCO | Feb 6, 2026 | Tax withholding | −3,000 | $20.01 | $60.03K | 31,245 |
| Jonathan R. Root CFO and CCO | Feb 6, 2026 | Option exercise | +9,980 | – | – | 34,245 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Short interest
Shares sold short and not yet bought back, as of Oct 30, 2026 (FINRA, reported twice a month)
Short % of float
19.20%
20M shares short
Days to cover
8.5
At 2M shares a day
Change since last report
-4.3%
From 21M shares
Short volume, 20 days
55.7%
Of volume reported to FINRA
Shares sold short, last 12 months
Short sale volume counts trades marked short on any given day, including market-maker hedging, so it runs far higher than the share of Harley-Davidson's stock actually held short. Settlement fails (shares not delivered on time) peaked at 430,933 shares on Sep 15, 2026 over the last 90 days.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Jonathan R. Root Officer | Sep 1, 2026 | 3,113 | $85.48K | Sep 1, 2026 | Restricted Stock Lapse |
| Paul J. Krause Former Affiliate | Aug 13, 2026 | 3,750 | $100.69K | Aug 13, 2026 | Restricted Stock Lapse - See Remarks |
| Jonathan R. Root Officer | Aug 3, 2026 | 1,554 | $38.66K | Aug 3, 2026 | Restricted Stock Lapse |
| Jonathan R. Root Officer | Jul 1, 2026 | 1,554 | $37.98K | Jul 1, 2026 | Restricted Stock Lapse |
| Jr James D. Farley CEO | Jun 4, 2026 | 16,205 | $392.97K | Jun 4, 2026 | Equity Compensation |
| Jonathan R. Root Officer | Jun 1, 2026 | 1,554 | $37.09K | Jun 1, 2026 | Restricted Stock Lapse |
| Jonathan R. Root Officer | May 19, 2026 | 1,554 | $37.62K | May 19, 2026 | Restricted Stock Lapse |
| Paul J. Krause Officer | May 11, 2026 | 1,564 | $40.66K | May 11, 2026 | Restricted Stock Lapse |
| Charles Do Officer | Mar 12, 2026 | 4,241 | $76.74K | Mar 12, 2026 | Restricted Stock Lapse |
| Jr James D. Farley Director | Feb 25, 2026 | 6,454 | $124.30K | Feb 25, 2026 | Equity Compensation - director fees |
| Luke Christopher Mansfield Officer | Nov 20, 2025 | 11,500 | $266.95K | Nov 20, 2025 | Restricted Stock Lapse - See Remarks |
| Charles Do Officer | Nov 7, 2025 | 4,136 | $105.53K | Nov 7, 2025 | Restricted Stock Lapse |
| Luke Christopher Mansfield Officer | Feb 13, 2025 | 3,400 | $88.26K | Feb 13, 2025 | Restricted Stock Lapse |
| Maryrose Sylvester Director | Oct 30, 2024 | 4,278 | $140.75K | Oct 30, 2024 | Stock Award |
| Cave Michael J Former Director | Jul 18, 2023 | 37,226 | $1.34M | Jul 18, 2023 | Restricted Stock Lapse |
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