Harley-Davidson, Inc. (HOG) stock
Close on Nov 11, 2026Market cap $3.53BP/E –Yield 2.12%
Harley-Davidson, Inc. saw revenue fall 14.6% to $3.98B over the twelve months to Sep 30, 2026. Operating income fell 140.5% to -$224.25M, moving the operating margin from 11.9% to -5.6%. Free cash flow was $311.94M, down 20.4% from a year earlier. At the latest close the market valued the company at $3.53B.
Key statistics
Valuation at the latest close; fundamentals over the trailing twelve months, balances at Sep 30, 2026
Valuation
- Market cap
- $3.53B
- P/E ratio
- –
- Price to sales
- 0.89
- Price to book
- 1.17
- Dividend yield
- 2.12%
- Free cash flow yield
- 8.83%
Fundamentals
- Revenue
- $3.98B
- Net income
- -$131.96M
- EPS, diluted
- -$1.03
- Free cash flow
- $311.94M
- Book value per share
- $28.45
- Diluted shares
- 107M
Trading
- Next earnings
- Feb 9, 2027 (estimated, before the open)
- Previous close
- $34.22
- Open
- $34.18
- Day's range
- $33.78 – $34.30
- Volume
- 1,727,690
- Average volume (20 days)
- 2,413,415
- Index membership
- S&P MidCap 400 (since Aug 2020), Russell 2000 (since Jun 2026), Russell 3000
- Beta (5 years)
- 1.09
- 52-week range
- $17.09 – $34.84
- RSI (14 days)
- 70.6
- Volatility (1 year)
- 39.4%
- Relative volume
- 0.79×
- WACC
- 7.7%
On 2 of our idea lists: Buyback cannibals, Most shorted (a warning list)
Index membership is inferred from the holdings of funds that track each index (IJH, SPMD, IWM, IWV), as reported to the SEC for Jun 30, 2026. Join dates come from quarterly fund reports since 2019, so they are accurate to the quarter.
Market cap history
Month-end market cap since 2010, using shares outstanding reported at the time
Total return vs. the S&P 500
Price change plus reinvested dividends, to the close on Nov 11, 2026. The S&P 500 is measured by the SPY fund.
| Period | HOG | S&P 500 | Difference | HOG per year | S&P 500 per year |
|---|---|---|---|---|---|
| 1 month | +26.2% | -2.4% | +28.7 pts | ||
| 3 months | +28.0% | -1.2% | +29.1 pts | ||
| Year to date | +69.9% | +12.3% | +57.7 pts | ||
| 1 year | +38.6% | +12.4% | +26.1 pts | ||
| 3 years | +37.8% | +78.8% | −41.0 pts | +11.3% | +21.4% |
| 5 years | +0.7% | +75.2% | −74.5 pts | +0.1% | +11.9% |
| 10 years | -26.2% | +311.1% | −337.3 pts | -3.0% | +15.2% |
Fifteen years at a glance
Fiscal years 2011 to 2025 and trailing twelve months, USD
Revenue
Gross profit
Operating income
Net income
EPS, diluted
Free cash flow
Press releases
Releases Harley-Davidson filed with the SEC as exhibits to Form 8-K or 6-K
- Results
- Update
- Results
- Results
- Results
- Results
About Harley-Davidson
Motorcycles, Bicycles & Parts
Harley-Davidson manufactures and markets premium motorcycles, parts, accessories, and apparel, while also providing wholesale and consumer financing. The company operates through three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. Through Harley-Davidson Motor Company, it sells internal combustion engine motorcycles and branded merchandise. Through LiveWire, it offers all-electric motorcycles, electric balance bikes, and related products. Harley-Davidson Financial Services provides inventory and retail financing, servicing, and point-of-sale insurance offerings. The business serves retail riders, enthusiasts, and independent commercial dealerships.
Company profile, executives and historyHarley-Davidson stock: common questions
What is Harley-Davidson's stock price?
HOG closed at $33.96 on Nov 11, 2026, down 0.76% on the day. Over the past 52 weeks it traded between $17.09 and $34.84.
What is Harley-Davidson's market cap?
Harley-Davidson was worth $3.53B at the close on Nov 11, 2026: the share price times the diluted shares outstanding.
What is HOG's P/E ratio?
Harley-Davidson lost money over the twelve months to Sep 30, 2026 (diluted EPS -$1.03), so it has no meaningful P/E ratio.
How much revenue does Harley-Davidson make?
Harley-Davidson reported revenue of $3.98B for the twelve months to Sep 30, 2026, down 14.6% from a year earlier.
Does Harley-Davidson pay a dividend?
Yes. Harley-Davidson paid $0.72 per share over the last twelve months, a yield of 2.12% at the latest price, and has raised its annual dividend 5 years in a row.
When does Harley-Davidson report earnings next?
Harley-Davidson is expected to report Q4 FY2026 results on Feb 9, 2027, before the open. The date is estimated from its past reporting pattern until the company confirms it.
How has HOG stock performed over the past year?
Including dividends, HOG returned +38.6% over the past year, against +12.4% for the S&P 500.
How many HOG shares are sold short?
20M shares were sold short at the latest FINRA report, 19.20% of the float, or 8.5 days of average trading volume.
Who are Harley-Davidson's competitors?
Companies most similar to Harley-Davidson by business, industry and size include FOXF, PII, DOO, MOD, WGO.
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