Fox Factory vs Harley-Davidson
FOXF and HOG side by side, both in transportation equipment. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.
How FOXF and HOG compare
Harley-Davidson is the larger company, worth 4.8 times as much as Fox Factory ($3.5B against $738M).
Fox Factory grew revenue faster over the last twelve months (−2.2% versus −14.6% for Harley-Davidson).
Harley-Davidson keeps more of each dollar of sales as profit, with a net margin of −3.3% compared with −28.6% at Fox Factory.
Harley-Davidson pays a dividend yielding 2.2%; Fox Factory does not pay one.
Harley-Davidson scores higher on the StockData Score (9 against 6 for Fox Factory), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.
Key numbers
A dot marks the better figure where higher or lower is clearly better.
| Metric | FOXF | HOG |
|---|---|---|
| Size and price | ||
| Market cap | $738M | $3.5B |
| Share price | $17.57 | $33.96 |
| Change, 1 year | 9.8% | 34.5% |
| Change, 5 years | −90.5% | −9.2% |
| Beta (5Y) | 1.27 | 1.09 |
| Employees | 3,700 | 6,400 |
| StockData Score | ||
| Total score | 6 | 9 (better) |
| Valuation score | 3 | 3 |
| Growth score | 1 | 1 |
| Performance score | 0 | 1 (better) |
| Health score | 2 | 2 |
| Dividend score | 0 | 2 (better) |
| Valuation | ||
| P/S | 0.5× (better) | 0.9× |
| P/B | – | 1.2× |
| P/FCF | 10.2× (better) | 11.3× |
| FCF yield | 9.9% (better) | 8.8% |
| Fair value | $26.18 | $48.98 |
| Margin of safety | 32.9% (better) | 30.7% |
| Growth | ||
| Revenue growth (TTM) | −2.2% (better) | −14.6% |
| Revenue growth, 5Y average | 10.5% (better) | 2.0% |
| Net income growth (TTM) | – | −126% |
| EPS growth (TTM) | – | −125% |
| EPS growth, 5Y average | – | 208% |
| Profitability | ||
| Gross margin | 29.8% | 31.5% (better) |
| Operating margin | −26.7% | −5.6% (better) |
| Net margin | −28.6% | −3.3% (better) |
| FCF margin | 5.1% | 7.8% (better) |
| Return on equity | – | −4.0% |
| Return on invested capital | – | −3.5% |
| Financial health | ||
| Debt / equity | – | 0.77 |
| Interest coverage | −8.0× (better) | −12.0× |
| Current ratio | 2.82 (better) | 1.97 |
| Altman Z-score | 1.46 | 2.04 (better) |
| Piotroski F-score | 4 | 6 (better) |
| Dividends and buybacks | ||
| Dividend yield | – | 2.2% |
| Years of dividend growth | – | 5 |
| Dividend growth, 5Y average | – | 10.4% |
| Buyback yield | – | 9.9% |
| Shareholder yield | 0.00% | 12.1% (better) |
| Ownership | ||
| Held by institutions | 105% | 105% |
| Held by insiders | 1.8% | 1.1% |
| Insider net buying, 12 months | $0 | $1.4M (better) |
| Short interest, % of float | 9.8% | 19.2% |
Go deeper
- FOXF stock overview
- FOXF income statement
- FOXF valuation and score
- HOG stock overview
- HOG income statement
- HOG valuation and score
For information only, not investment advice. Check the source filings before relying on any figure.