Reddit, Inc.

Reddit operates a digital platform organized into interest-based communities known as subreddits, where members share media, participate in discussions, and curate content via an anonymous upvoting and downvoting mechanism. Its service offerings encompass community discussion spaces, AI-powered conversational search, tools for media publishers and businesses, and developer APIs. The company generates revenue primarily through contextual and interest-based digital advertising, providing marketers with targeted audience engagement and automated campaign management tools. It also licenses its archive of authentic, human-generated conversational data to enterprise partners, market research organizations, and developers training artificial intelligence models.

The company reaches an international audience across more than 100,000 active communities, with approximately 57% of its users visiting from outside the United States. Its commercial clients include advertisers of diverse sizes and verticals, media publishers, and technology partners globally. Reddit is headquartered in San Francisco, California, and reported having 2,555 employees at year-end 2025, with 1,981 based in the United States.

Summary of the business section of Reddit's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

“As of December 31, 2025, we had 2,555 employees, including 1,981 in the United States.”