Roblox Corp (RBLX) operating KPIs
RBLXNYSEServices-Prepackaged SoftwareFiscal year ends December 31
$42.99−9.47 (-18.05%)
Close on Oct 30, 2026Market cap $30.71BP/E –Yield –
Roblox sales and marketing ($M)
Annual figures from Roblox's filings and investor materials
Latest, 2025
50.2
Period ended Dec 31, 2025
Change on a year earlier
+24.6%
40.3 in 2024
History
8 years
Since 2018
Sources
6
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Sales and marketing ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 50.2 | +24.6% | Roblox Form 10-K, filed 2026-02-11 ↗ |
| 2024 | Dec 31, 2024 | 40.3 | +10.1% | Roblox Form 10-K, filed 2026-02-11 ↗ |
| 2023 | Dec 31, 2023 | 36.6 | +47.6% | Roblox Form 10-K, filed 2026-02-11 ↗ |
| 2022 | Dec 31, 2022 | 24.8 | +78.4% | Roblox Form 10-K, filed 2025-02-18 ↗ |
| 2021 | Dec 31, 2021 | 13.9 | +117.2% | Roblox Form 10-K, filed 2024-02-21 ↗ |
| 2020 | Dec 31, 2020 | 6.40 | +156.0% | Roblox Form 10-K, filed 2023-02-28 ↗ |
| 2019 | Dec 31, 2019 | 2.50 | -19.4% | Roblox Form 10-K, filed 2022-02-25 ↗ |
| 2018 | Dec 31, 2018 | 3.10 | – | Roblox Registration Statement (Form S-1/A), filed 2021-02-22 ↗ |
Cite this data
StockData. (2026). Roblox Sales and marketing ($M), annual 2018–2025 [Data set]. Compiled from Roblox SEC filings and investor materials. https://stockdatahq.com/stocks/rblx/kpis/sbc-sm
See every metric in the Roblox KPI table. Data updated Oct 25, 2026.