Roblox Corp (RBLX) operating KPIs
RBLXNYSEServices-Prepackaged SoftwareFiscal year ends December 31
$42.99−9.47 (-18.05%)
Close on Oct 30, 2026Market cap $30.71BP/E –Yield –
Roblox estimated average lifetime of a paying user (revenue recognition period, months)
Key accounting & distribution parameters governing Robux revenue amortization (changed from 23 → 25 → 28 → 27 months)
Latest, 2025
27
Period ended Dec 31, 2025
Change on a year earlier
0.0%
27 in 2024
History
8 years
Since 2018
Sources
6
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Estimated average lifetime of a paying user (revenue recognition period, months) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 27 | 0.0% | Roblox Form 10-K, filed 2026-02-11 ↗ |
| 2024 | Dec 31, 2024 | 27 | -3.6% | Roblox Form 10-K, filed 2025-02-18 ↗ |
| 2023 | Dec 31, 2023 | 28 | +21.7% | Roblox Form 10-K, filed 2024-02-21 ↗ |
| 2022 | Dec 31, 2022 | 23 | 0.0% | Roblox Form 10-K, filed 2023-02-28 ↗ |
| 2021 | Dec 31, 2021 | 23 | 0.0% | Roblox Form 10-K, filed 2022-02-25 ↗ |
| 2020 | Dec 31, 2020 | 23 | 0.0% | Roblox Registration Statement (Form S-1/A), filed 2021-02-22 ↗ |
| 2019 | Dec 31, 2019 | 23 | 0.0% | Roblox Registration Statement (Form S-1/A), filed 2021-02-22 ↗ |
| 2018 | Dec 31, 2018 | 23 | – | Roblox Registration Statement (Form S-1/A), filed 2021-02-22 ↗ |
Breakdown
What makes up estimated average lifetime of a paying user (revenue recognition period, months)
- Durable virtual items share of GAAP revenue (recognized ratably over payer life)85.0% · 2025
- Consumable virtual items share of GAAP revenue (recognized upon consumption)15.0% · 2025
- Apple App Store share of GAAP revenue (distribution concentration)29.0% · 2025
- Google Play Store share of GAAP revenue (distribution concentration)15.0% · 2025
- Deferred revenue — current portion (Robux backlog to recognize within 12 months)4,169 · 2025
- Deferred cost of revenue — current portion (capitalized app store & payment fees)833 · 2025
Cite this data
StockData. (2026). Roblox Estimated average lifetime of a paying user (revenue recognition period, months), annual 2018–2025 [Data set]. Compiled from Roblox SEC filings and investor materials. https://stockdatahq.com/stocks/rblx/kpis/payer-life
See every metric in the Roblox KPI table. Data updated Oct 25, 2026.