Roblox Corp (RBLX) operating KPIs
RBLXNYSEServices-Prepackaged SoftwareFiscal year ends December 31
$42.99−9.47 (-18.05%)
Close on Oct 30, 2026Market cap $30.71BP/E –Yield –
Roblox sales and marketing (GAAP) ($M)
Annual figures from Roblox's filings and investor materials
Latest, 2025
246
Period ended Dec 31, 2025
Change on a year earlier
+41.3%
174 in 2024
History
7 years
Since 2019
Sources
5
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Sales and marketing (GAAP) ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 246 | +41.3% | Roblox Form 10-K, filed 2026-02-11 ↗ |
| 2024 | Dec 31, 2024 | 174 | +18.9% | Roblox Form 10-K, filed 2025-02-18 ↗ |
| 2023 | Dec 31, 2023 | 147 | +24.8% | Roblox Form 10-K, filed 2024-02-21 ↗ |
| 2022 | Dec 31, 2022 | 117 | +35.9% | Roblox Form 10-K, filed 2023-02-28 ↗ |
| 2021 | Dec 31, 2021 | 86.4 | +47.9% | Roblox Form 10-K, filed 2022-02-25 ↗ |
| 2020 | Dec 31, 2020 | 58.4 | +30.6% | Roblox Form 10-K, filed 2022-02-25 ↗ |
| 2019 | Dec 31, 2019 | 44.7 | – | Roblox Form 10-K, filed 2022-02-25 ↗ |
Breakdown
What makes up sales and marketing (gaap)
Cite this data
StockData. (2026). Roblox Sales and marketing (GAAP) ($M), annual 2019–2025 [Data set]. Compiled from Roblox SEC filings and investor materials. https://stockdatahq.com/stocks/rblx/kpis/db-sm
See every metric in the Roblox KPI table. Data updated Oct 25, 2026.