PLBYNasdaqRetail-Miscellaneous RetailFiscal year ends December 31
Playboy, Inc.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 10, 2026
$1.08+0.02 (+1.89%)
Close on Oct 19, 2026
- Market cap
- $123.87M
- P/E (TTM)
- –
- Dividend yield
- 0.00%
Playboy, Inc. revenue by segment
By business segment
| Revenue | TTM Q2 26 | TTM Q1 26 | TTM Q4 25 | TTM Q3 25 | TTM Q2 25 | TTM Q1 25 | TTM Q4 24 | TTM Q3 24 | TTM Q2 24 | TTM Q1 24 | TTM Q4 23 | TTM Q3 23 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Direct-to-Consumer | $76.36M | $73.37M | $70.85M | $69.12M | $69.31M | $67.32M | $69.73M | $122.76M | $106.33M | $111.52M | $77.98M | $65.30M | 60.9% | +10.2% |
| Licensing | $46.19M | $45.95M | $46.41M | $42.26M | $37.70M | $32.11M | $24.80M | $30.30M | $33.79M | $38.75M | $44.29M | $46.43M | 36.8% | +22.5% |
| Digital Subscriptions and Content | – | – | – | – | – | – | $21.85M | $21.70M | $21.42M | $21.43M | $20.67M | $19.67M | – | – |
| Operating income | TTM Q2 26 | TTM Q1 26 | TTM Q4 25 | TTM Q3 25 | TTM Q2 25 | TTM Q1 25 | TTM Q4 24 | TTM Q3 24 | TTM Q2 24 | TTM Q1 24 | TTM Q4 23 | TTM Q3 23 | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Licensing | $34.85M | $30.85M | $31.82M | $27.62M | $22.69M | $21.52M | $14.65M | $14.56M | $21.13M | -$48.39M | -$46.90M | -$41.50M | +53.6% |
| Direct-to-Consumer | $3.16M | $2.39M | $294.00K | $420.00K | -$256.00K | -$2.67M | -$2.29M | -$93.78M | -$93.04M | -$164.88M | -$98.89M | -$101.98M | -1332.8% |
| Digital Subscriptions and Content | – | – | – | – | – | – | -$27.15M | -$26.29M | -$4.44M | -$1.22M | -$1.73M | -$942.00K | – |
By product or service
| Revenue | TTM Q2 26 | TTM Q1 26 | TTM Q4 25 | TTM Q3 25 | TTM Q2 25 | TTM Q1 25 | TTM Q4 24 | TTM Q3 24 | TTM Q2 24 | TTM Q1 24 | TTM Q4 23 | TTM Q3 23 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Consumer products | $76.73M | $73.55M | $70.97M | $69.16M | $69.35M | $67.35M | $69.73M | $122.77M | $106.33M | $111.52M | $77.98M | $65.30M | 61.2% | +10.6% |
| Trademark licensing | $46.19M | $45.95M | $46.41M | $42.26M | $37.70M | $32.11M | $24.80M | $30.30M | $33.79M | $38.75M | $44.29M | $46.43M | 36.8% | +22.5% |
| Digital subscriptions and products | $2.53M | $2.81M | $3.31M | $5.65M | $8.81M | $11.59M | $14.42M | – | – | – | – | – | 2.0% | -71.3% |
| TV and cable programming | – | – | – | – | – | – | $6.79M | $6.81M | $7.00M | $7.39M | $7.75M | $8.24M | – | – |
By region
| Revenue | TTM Q2 26 | TTM Q1 26 | TTM Q4 25 | TTM Q3 25 | TTM Q2 25 | TTM Q1 25 | TTM Q4 24 | TTM Q3 24 | TTM Q2 24 | TTM Q1 24 | TTM Q4 23 | TTM Q3 23 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $41.58M | $40.74M | $40.16M | $44.07M | $49.12M | $51.75M | $55.93M | $78.70M | $72.16M | $75.67M | $61.81M | $58.43M | 33.2% | -15.3% |
| Australia | $30.80M | $29.65M | $29.16M | $29.00M | $29.93M | $29.78M | $31.27M | $31.83M | $31.72M | $32.64M | $32.04M | $31.47M | 24.6% | +2.9% |
| Luxembourg | $20.00M | $20.00M | $20.00M | $15.00M | $10.00M | $5.00M | $0 | – | – | – | – | – | 16.0% | +100.0% |
| United Kingdom | $12.94M | $12.44M | $12.23M | $11.36M | $10.86M | $9.96M | $10.02M | $9.82M | $9.84M | $10.74M | $10.54M | $10.22M | 10.3% | +19.1% |
| China | $12.29M | $12.45M | $12.63M | $12.77M | $12.95M | $12.79M | $11.04M | $15.76M | $19.00M | $23.45M | $28.95M | $31.10M | 9.8% | -5.1% |
| Other | $7.76M | $7.01M | $6.75M | $7.31M | $7.10M | $7.41M | $7.88M | $7.89M | $8.12M | $8.56M | $9.62M | $10.27M | 6.2% | +9.2% |
From the segment and revenue-disaggregation notes of Playboy's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.