Playboy, Inc.
Close on Oct 19, 2026
- Market cap
- $123.87M
- P/E (TTM)
- –
- Dividend yield
- 0.00%
About Playboy
Retail-Miscellaneous Retail, SIC 5900
Playboy, Inc. is a pleasure and leisure enterprise that delivers consumer goods, experiences, and digital and print content. The company operates through two business segments: Direct-to-Consumer and Licensing. Under its flagship Playboy brand, it licenses intellectual property across global retail and entertainment categories, including apparel, accessories, beauty and grooming products, sexual wellness items, digital gaming, and hospitality venues, while also publishing Playboy magazine and offering digital content. Through its Honey Birdette brand, the company markets luxury lingerie, apparel, intimacy goods, and bedroom accessories directly to consumers online and through retail storefronts.
Playboy-branded merchandise and media reach consumers across approximately 180 countries, supported by active trademark registrations in more than 150 nations. Honey Birdette conducts its retail business through 51 physical stores located across Australia, the United States, and the United Kingdom, alongside e-commerce platforms. The company maintains warehouse and fulfillment operations to support distribution. The provided text does not state the location of the company's corporate headquarters.
Summary of the business section of Playboy's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Playboy, Inc.
- Founded
- 1953
- Headquarters
- Los Angeles, CA
- Address
- 10960 Wilshire Blvd, Suite 2200 90024
- Phone
- (310) 424-1800
- Website
- playboy.com
- Employees
- 588, Dec 31, 2025
- Industry
- Retail-Miscellaneous Retail
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- BDO USA, P.C., Los Angeles, California
Stock & identifiers
- Ticker
- PLBY
- Exchange
- Nasdaq
- IPO date
- Jun 5, 2020
- Shares outstanding
- 120M, Aug 6, 2026
- Public float
- $88.90M, Jun 30, 2025
- Filer category
- Accelerated filer<br>Smaller reporting company
- Stock splits
- 16-for-1, May 13, 2021
- SEC CIK
- 1803914
- CUSIP
- 72814P109
- ISIN
- US72814P1093
- EIN
- 37-1958714
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Bernhard L. Kohn III | CEO & President, Director | 6,704,239 |
| Christopher Riley | General Counsel & Secretary | 1,768,065 |
| David Edward Miller | Pres., Playboy, Media & Brand | 700,481 |
| Marc Crossman | CFO & COO | 1,392,807 |
| Tracey E. Edmonds | Director | 142,253 |
| Suhail Rizvi | Director | 18,700,112 |
| Holding S.a r.l. Docler | Director | – |
| Enterprises S.A. Byborg | Director | – |
| S.a r.l. Million | Director | 14,945,302 |
| Gyorgy Gattyan | Director | 15,109,818 |
| Jennifer Gajudo CABALQUINTO | Director | 86,207 |
| James Yaffe | Director | 379,492 |
| Juliana F. Hill | Director | 372,169 |
| Natalia Premovic | Director | 0 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Mr. Kohn | $3.69M | $5.29M | $1.43M | $68 | – |
| FY2024 Mr. Kohn | $2.36M | $3.14M | $1.01M | $53 | – |
| FY2023 Mr. Kohn | $1.88M | $1.97M | $651.87K | $36 | – |
| FY2022 Mr. Kohn | $3.72M | -$16.58M | $1.79M | $28 | – |
| FY2021 Mr. Kohn | $32.77M | $44.85M | $6.83M | $269 | – |
| FY2020 Mr. Kohn | $2.00M | $2.56M | $644.50K | $106 | $103 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we had a total of 588 employees, of whom 199 were full-time and full-time-equivalent employees and 389 were part-time employees.”
Corporate history
Events identified from SEC filings