PLBYNasdaqRetail-Miscellaneous RetailFiscal year ends December 31
Playboy, Inc.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 10, 2026
$1.08+0.02 (+1.89%)
Close on Oct 19, 2026
- Market cap
- $123.87M
- P/E (TTM)
- –
- Dividend yield
- 0.00%
Playboy, Inc. revenue by segment
By business segment
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|
| Direct-to-Consumer | $70.85M | $69.73M | $77.98M | $105.18M | $147.85M | $64.12M | 58.6% | +1.6% |
| Licensing | $46.41M | $24.80M | $44.29M | $60.86M | $66.06M | $63.56M | 38.4% | +87.1% |
| Digital Subscriptions and Content | – | $21.85M | $20.67M | $18.71M | $31.28M | $18.49M | – | – |
| Operating income | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | YoY |
|---|---|---|---|---|---|---|---|
| Licensing | $31.82M | $14.65M | -$46.90M | -$73.98M | $48.28M | $44.00M | +117.3% |
| Direct-to-Consumer | $294.00K | -$2.29M | -$98.89M | -$177.39M | -$3.02M | -$752.00K | -112.9% |
| Digital Subscriptions and Content | – | -$27.15M | -$1.73M | -$13.02M | $9.39M | $9.95M | – |
By product or service
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|
| Consumer products | $70.97M | $69.73M | $77.98M | $105.18M | $147.85M | $64.14M | 58.7% | +1.8% |
| Trademark licensing | $46.41M | $24.80M | $44.29M | $60.86M | $66.06M | $63.56M | 38.4% | +87.1% |
| Digital subscriptions and products | $3.31M | $14.42M | – | – | – | – | 2.7% | -77.0% |
| Events and sponsorships | $236.00K | $398.00K | – | – | – | – | 0.2% | -40.7% |
| TV and cable programming | – | $6.79M | $7.75M | $9.38M | $10.45M | $10.53M | – | – |
| Magazine, digital subscriptions and products | – | – | $12.93M | $10.12M | $22.23M | $9.43M | – | – |
| Digital subscriptions and products | – | $15.07M | $12.93M | – | – | – | – | – |
By region
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|
| United States | $40.16M | $55.93M | $61.81M | $76.97M | $152.41M | $76.37M | 33.2% | -28.2% |
| Australia | $29.16M | $31.27M | $32.04M | $41.74M | $21.38M | $4.00K | 24.1% | -6.8% |
| Luxembourg | $20.00M | $0 | – | – | – | – | 16.5% | – |
| China | $12.63M | $11.04M | $28.95M | $42.51M | $43.54M | $42.57M | 10.4% | +14.4% |
| United Kingdom | $12.23M | $10.02M | $10.54M | $11.64M | $6.16M | $5.08M | 10.1% | +22.1% |
| Other | $6.75M | $7.88M | $9.62M | $12.67M | $23.11M | $23.65M | 5.6% | -14.3% |
From the segment and revenue-disaggregation notes of Playboy's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.