PLBYNasdaqRetail-Miscellaneous RetailFiscal year ends December 31
Playboy, Inc.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 10, 2026
$1.08+0.02 (+1.89%)
Close on Oct 19, 2026
- Market cap
- $123.87M
- P/E (TTM)
- –
- Dividend yield
- 0.00%
Playboy, Inc. revenue by segment
By business segment
| Revenue | Q2 26 | Q1 26 | Q4 25 | Q3 25 | Q2 25 | Q1 25 | Q4 24 | Q3 24 | Q2 24 | Q1 24 | Q4 23 | Q3 23 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Direct-to-Consumer | $19.49M | $18.85M | $21.64M | $16.39M | $16.49M | $16.33M | $19.91M | $16.58M | $14.50M | $18.74M | $72.94M | $139.00K | 62.4% | +18.2% |
| Licensing | $11.17M | $10.93M | $12.09M | $12.00M | $10.93M | $11.45M | $7.88M | $7.44M | $5.34M | $4.15M | $13.38M | $10.93M | 35.8% | +2.2% |
| Digital Subscriptions and Content | – | – | – | – | – | – | $5.77M | $5.49M | $5.11M | $5.49M | $5.61M | $5.21M | – | – |
| Operating income | Q2 26 | Q1 26 | Q4 25 | Q3 25 | Q2 25 | Q1 25 | Q4 24 | Q3 24 | Q2 24 | Q1 24 | Q4 23 | Q3 23 | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Licensing | $9.56M | $7.92M | $9.67M | $7.71M | $5.55M | $8.96M | $5.40M | $2.78M | $4.39M | $2.08M | $5.32M | $9.35M | +72.1% |
| Direct-to-Consumer | $19.00K | $1.56M | $1.80M | -$221.00K | -$750.00K | -$530.00K | $1.92M | -$897.00K | -$3.16M | -$147.00K | -$89.57M | -$162.00K | -102.5% |
| Digital Subscriptions and Content | – | – | – | – | – | – | -$1.80M | -$23.03M | -$2.22M | -$99.00K | -$949.00K | -$1.17M | – |
By product or service
| Revenue | Q2 26 | Q1 26 | Q4 25 | Q3 25 | Q2 25 | Q1 25 | Q4 24 | Q3 24 | Q2 24 | Q1 24 | Q4 23 | Q3 23 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Consumer products | $19.68M | $18.90M | $21.76M | $16.39M | $16.50M | $16.36M | $19.91M | $16.58M | $14.50M | $18.74M | $72.94M | $139.00K | 63.0% | +19.3% |
| Trademark licensing | $11.17M | $10.93M | $12.09M | $12.00M | $10.93M | $11.45M | $7.88M | $7.44M | $5.34M | $4.15M | $13.38M | $10.93M | 35.8% | +2.2% |
| Digital subscriptions and products | $364.00K | $400.00K | $1.16M | $606.00K | $644.00K | $909.00K | $3.49M | $3.77M | $3.42M | $3.74M | – | $3.36M | 1.2% | -43.5% |
| Events and sponsorships | $5.00K | $6.00K | – | $5.00K | $69.00K | $151.00K | – | – | – | – | – | – | 0.0% | -92.8% |
| TV and cable programming | – | – | – | – | – | – | $1.81M | $1.66M | $1.63M | $1.69M | $1.84M | $1.85M | – | – |
By region
| Revenue | Q2 26 | Q1 26 | Q4 25 | Q3 25 | Q2 25 | Q1 25 | Q4 24 | Q3 24 | Q2 24 | Q1 24 | Q4 23 | Q3 23 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $9.67M | $10.57M | $12.07M | $9.27M | $8.83M | $9.99M | $15.99M | $14.31M | $11.47M | $14.16M | $38.76M | $7.77M | 31.0% | +9.5% |
| Australia | $7.99M | $7.13M | $8.78M | $6.90M | $6.84M | $6.64M | $8.62M | $7.83M | $6.69M | $8.13M | $9.17M | $7.73M | 25.6% | +16.8% |
| Luxembourg | $5.00M | $5.00M | $5.00M | $5.00M | $5.00M | $5.00M | $0 | $0 | $0 | $0 | – | – | 16.0% | 0.0% |
| United Kingdom | $3.45M | $2.85M | $3.88M | $2.75M | $2.95M | $2.64M | $3.01M | $2.26M | $2.04M | $2.70M | $2.81M | $2.28M | 11.0% | +16.9% |
| China | $3.02M | $3.01M | $3.13M | $3.13M | $3.18M | $3.20M | $3.27M | $3.30M | $3.02M | $1.45M | $7.98M | $6.54M | 9.7% | -5.1% |
| Other | $2.09M | $1.67M | $2.04M | $1.95M | $1.35M | $1.41M | $2.61M | $1.73M | $1.66M | $1.88M | $2.62M | $1.96M | 6.7% | +55.6% |
From the segment and revenue-disaggregation notes of Playboy's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.