PLBYNasdaqRetail-Miscellaneous RetailFiscal year ends December 31
Playboy, Inc.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 10, 2026
$1.08+0.02 (+1.89%)
Close on Oct 19, 2026
- Market cap
- $123.87M
- P/E (TTM)
- –
- Dividend yield
- 0.00%
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
35.0%
42M of 120M shares
Institutional holders
86
24 new, 22 sold out
Net institutional buying
6M
In Q2 2026
Insider trades, 12 months
0 buys · 63 sales
Net sold $12.75M
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Suhail Rizvi | 18,479,105 | 16.09% | 13D (active) amendment | Apr 8, 2026 |
| Fig LLC | 16,589,531 | 15.40% | 13G (passive) amendment | Aug 22, 2025 |
| Gyorgy Gattyan | 15,064,516 | 13.00% | 13D (active) amendment | Jun 18, 2026 |
| Docler Holding S.a r.l. | 14,900,000 | 13.90% | 13D (active) amendment | Aug 25, 2025 |
| The Million S.a r.l. | 14,900,000 | 16.60% | 13D (active) amendment | Dec 14, 2024 |
| FIG Buyer GP, LLC | 14,684,769 | 12.30% | 13G (passive) amendment | Jun 30, 2026 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of PLBY | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| Fortress Investment Group LLC | 14,684,769 | 12.26% | $17.92M | −1,904,762 | 3.38% |
| Crcm LP | 11,515,614 | 9.61% | $14.05M | +7,170,097 | 4.62% |
| BlackRock, Inc. | 3,132,014 | 2.61% | $3.82M | +2,535,428 | 0.00% |
| Vanguard Capital Management LLC | 3,065,204 | 2.56% | $3.74M | +84,566 | 0.00% |
| Geode Capital Management, LLC | 1,560,037 | 1.30% | $1.90M | +778,142 | 0.00% |
| Bbfit Investments Pte Ltd | 1,221,901 | 1.02% | $1.49M | – | 0.14% |
| Marshall Wace, Llp | 940,621 | 0.79% | $1.15M | −872,472 | 0.00% |
| Sfmg, LLC | 750,000 | 0.63% | $915.00K | +60,000 | 0.06% |
| State Street Corp | 675,751 | 0.56% | $824.42K | +362,700 | 0.00% |
| Vanguard Fiduciary Trust Co | 483,366 | 0.40% | $589.71K | +97,320 | 0.00% |
| Northern Trust Corp | 479,477 | 0.40% | $584.96K | +338,085 | 0.00% |
| Two Sigma Investments, LP | 461,632 | 0.39% | $563.19K | +12,912 | 0.00% |
| Vanguard Portfolio Management LLC | 400,066 | 0.33% | $488.08K | New | 0.00% |
| Hill Investment Group Partners, LLC | 207,653 | 0.17% | $253.34K | – | 0.03% |
| Bank of New York Mellon Corp | 162,595 | 0.14% | $198.37K | +151,346 | 0.00% |
| Charles Schwab Investment Management Inc | 142,322 | 0.12% | $173.63K | New | 0.00% |
| Renaissance Technologies LLC | 137,800 | 0.12% | $168.12K | −287,559 | 0.00% |
| UBS Group AG | 135,997 | 0.11% | $165.92K | −20,950 | 0.00% |
| Nuveen, LLC | 99,121 | 0.08% | $120.93K | New | 0.00% |
| Citadel Advisors LLC | 96,059 | 0.08% | $117.19K | New | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 86 | 42M | 35.0% | 24 / 23 | 23 / 22 | 13M | 7M |
| Q1 2026 | 86 | 36M | 29.9% | 22 / 25 | 21 / 9 | 8M | 2M |
| Q4 2025 | 75 | 33M | 27.3% | 13 / 18 | 25 / 8 | 7M | 1M |
| Q3 2025 | 72 | 26M | 22.1% | 14 / 20 | 22 / 5 | 12M | 1M |
| Q2 2025 | 63 | 15M | 12.8% | 4 / 17 | 24 / 7 | 1M | 2M |
| Q1 2025 | 66 | 17M | 14.1% | 7 / 25 | 19 / 7 | 6M | 2M |
| Q4 2024 | 66 | 13M | 11.2% | 23 / 15 | 17 / 7 | 6M | 0M |
| Q3 2024 | 51 | 8M | 6.5% | 7 / 7 | 17 / 13 | 0M | 0M |
| Q2 2024 | 58 | 8M | 6.7% | 7 / 12 | 23 / 9 | 0M | 1M |
| Q1 2024 | 60 | 9M | 7.3% | 4 / 12 | 27 / 15 | 1M | 1M |
| Q4 2023 | 74 | 24M | 19.7% | 11 / 17 | 33 / 10 | 1M | 1M |
| Q3 2023 | 73 | 24M | 20.1% | 5 / 15 | 31 / 26 | 1M | 3M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of PLBY | Value | % of fund | As of |
|---|---|---|---|---|---|
| Vanguard Total Stock Market Index Fund | 2,202,007 | 1.84% | $2.69M | 0.00% | Jun 30, 2026 |
| iShares Russell 2000 ETF | 1,169,016 | 0.98% | $1.43M | 0.00% | Jun 30, 2026 |
| Vanguard Extended Market Index Fund | 732,311 | 0.61% | $893.42K | 0.00% | Jun 30, 2026 |
| Fidelity Small Cap Index Fund | 616,332 | 0.51% | $684.13K | 0.00% | Jul 31, 2026 |
| iShares Russell 2000 Growth ETF | 482,196 | 0.40% | $588.28K | 0.00% | Jun 30, 2026 |
| Fidelity Extended Market Index Fund | 343,285 | 0.29% | $470.30K | 0.00% | May 31, 2026 |
| iShares Micro-Cap ETF | 194,491 | 0.16% | $237.28K | 0.02% | Jun 30, 2026 |
| U.S. Small Cap Equity Fund | 150,648 | 0.13% | $167.22K | 0.02% | Jul 31, 2026 |
| Schwab Small-Cap Index Fund | 142,322 | 0.12% | $157.98K | 0.00% | Jul 31, 2026 |
| Fidelity Total Market Index Fund | 115,919 | 0.10% | $158.81K | 0.00% | May 31, 2026 |
| Master Small Cap Index Series | 108,385 | 0.09% | $132.23K | 0.00% | Jun 30, 2026 |
| Nuveen Small Cap Blend Index Fund | 99,121 | 0.08% | $110.02K | 0.00% | Jul 31, 2026 |
| Fidelity Series Total Market Index Fund | 97,807 | 0.08% | $134.00K | 0.00% | May 31, 2026 |
| Fidelity Nasdaq Composite Index Fund | 76,954 | 0.06% | $105.43K | 0.00% | May 31, 2026 |
| EQ/2000 Managed Volatility Portfolio | 55,223 | 0.05% | $67.37K | 0.00% | Jun 30, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Bernhard L. Kohn III | CEO & President, Director | 6,704,239 | 5.60% | Jul 24, 2026 |
| Christopher Riley | General Counsel & Secretary | 1,768,065 | 1.48% | Jul 24, 2026 |
| David Edward Miller | Pres., Playboy, Media & Brand | 700,481 | 0.58% | Jul 24, 2026 |
| Marc Crossman | CFO & COO | 1,392,807 | 1.16% | Jul 24, 2026 |
| Tracey E. Edmonds | Director | 142,253 | 0.12% | Sep 9, 2026 |
| Suhail Rizvi | Director, 10% owner | 18,700,112 | 15.61% | Sep 3, 2026 |
| Holding S.a r.l. Docler | Director, 10% owner | – | – | Sep 3, 2026 |
| Enterprises S.A. Byborg | Director, 10% owner | – | – | Sep 3, 2026 |
| S.a r.l. Million | Director, 10% owner | 14,945,302 | 12.47% | Sep 3, 2026 |
| Gyorgy Gattyan | Director, 10% owner | 15,109,818 | 12.61% | Sep 3, 2026 |
| Jennifer Gajudo CABALQUINTO | Director | 86,207 | 0.07% | Jul 24, 2026 |
| James Yaffe | Director | 379,492 | 0.32% | Apr 10, 2026 |
| Juliana F. Hill | Director | 372,169 | 0.31% | Apr 10, 2026 |
| Natalia Premovic | Director | 0 | – | Dec 19, 2025 |
| Special Opportunities Advisors Llc Drawbridge | 10% owner | 2,550,614 | 2.13% | Aug 25, 2026 |
| Special Opportunities GP LLC Drawbridge | 10% owner | 387,326 | 0.32% | Aug 25, 2026 |
| Special Opportunities Fund LP Drawbridge | 10% owner | 1,835,155 | 1.53% | Aug 25, 2026 |
| Investment Group LLC Fortress | 10% owner | 1,817,620 | 1.52% | Aug 25, 2026 |
| Llc Fig | 10% owner | 373,338 | 0.31% | Aug 25, 2026 |
| FIG Parent, LLC | 10% owner | – | – | Aug 25, 2026 |
| Holdco LP Foundation | 10% owner | – | – | Aug 25, 2026 |
| I. Llc Finco | 10% owner | 177,339 | 0.15% | Aug 25, 2026 |
| Blue LLC FIG | 10% owner | – | – | Aug 25, 2026 |
| FIG Buyer GP, LLC | 10% owner | – | – | Aug 25, 2026 |
| Principal Investment Holdings IV LLC Fortress | 10% owner | 2,117,940 | 1.77% | Aug 25, 2026 |
| Operating Entity I. LP Fortress | 10% owner | – | – | Aug 25, 2026 |
| I. Intermediate Holdco LLC FINCO | 10% owner | 5,734,466 | 4.79% | Aug 25, 2026 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Tracey E. Edmonds Director | Sep 4, 2026 | Sale | −25,900 | $1.16 | $30.04K | 142,253 |
| Tracey E. Edmonds Director | Sep 3, 2026 | Sale | −4,275 | $1.18 | $5.04K | 168,153 |
| Gyorgy Gattyan Director, 10% owner | Sep 1, 2026 | Award | +45,302 | $1.05 | $47.57K | 14,945,302 |
| Suhail Rizvi Director, 10% owner | Sep 1, 2026 | Other | +56,488 | $1.47 | $83.04K | 18,147,277 |
| Tracey E. Edmonds Director | Sep 1, 2026 | Sale | −4,283 | $1.18 | $5.05K | 172,428 |
| S.a r.l. Million Director, 10% owner | Sep 1, 2026 | Award | +45,302 | $1.05 | $47.57K | 14,945,302 |
| Tracey E. Edmonds Director | Aug 26, 2026 | Sale | −16,558 | $1.21 | $20.04K | 176,711 |
| Special Opportunities Fund LP Drawbridge 10% owner | Aug 24, 2026 | Sale | −443,309 | $1.05 | $465.47K | 1,835,155 |
| Special Opportunities Fund LP Drawbridge 10% owner | Aug 24, 2026 | Sale | −557,456 | $1.05 | $585.33K | 2,307,696 |
| Special Opportunities Fund LP Drawbridge 10% owner | Aug 24, 2026 | Sale | −34,504 | $1.05 | $36.23K | 142,835 |
| Special Opportunities Fund LP Drawbridge 10% owner | Aug 24, 2026 | Sale | −162,438 | $1.05 | $170.56K | 672,438 |
| Special Opportunities Fund LP Drawbridge 10% owner | Aug 24, 2026 | Sale | −143,179 | $1.05 | $150.34K | 592,715 |
| Special Opportunities Fund LP Drawbridge 10% owner | Aug 24, 2026 | Sale | −66,707 | $1.05 | $70.04K | 276,147 |
| Special Opportunities Fund LP Drawbridge 10% owner | Aug 24, 2026 | Sale | −64,298 | $1.05 | $67.51K | 266,174 |
| Special Opportunities Fund LP Drawbridge 10% owner | Aug 24, 2026 | Sale | −1,385,252 | $1.05 | $1.45M | 5,734,466 |
| I. Intermediate Holdco LLC FINCO 10% owner | Aug 24, 2026 | Sale | −1,385,252 | $1.05 | $1.45M | 5,734,466 |
| I. Intermediate Holdco LLC FINCO 10% owner | Aug 24, 2026 | Sale | −34,504 | $1.05 | $36.23K | 142,835 |
| I. Intermediate Holdco LLC FINCO 10% owner | Aug 24, 2026 | Sale | −557,456 | $1.05 | $585.33K | 2,307,696 |
| I. Intermediate Holdco LLC FINCO 10% owner | Aug 24, 2026 | Sale | −443,309 | $1.05 | $465.47K | 1,835,155 |
| I. Intermediate Holdco LLC FINCO 10% owner | Aug 24, 2026 | Sale | −162,438 | $1.05 | $170.56K | 672,438 |
| I. Intermediate Holdco LLC FINCO 10% owner | Aug 24, 2026 | Sale | −143,179 | $1.05 | $150.34K | 592,715 |
| I. Intermediate Holdco LLC FINCO 10% owner | Aug 24, 2026 | Sale | −66,707 | $1.05 | $70.04K | 276,147 |
| I. Intermediate Holdco LLC FINCO 10% owner | Aug 24, 2026 | Sale | −64,298 | $1.05 | $67.51K | 266,174 |
| David Edward Miller Pres., Playboy, Media & Brand | Jul 22, 2026 | Award | +225,806 | – | – | 700,481 |
| Jennifer Gajudo CABALQUINTO Director | Jul 22, 2026 | Award | +86,207 | – | – | 86,207 |
| Bernhard L. Kohn III CEO & President, Director | Jul 22, 2026 | Award | +645,161 | – | – | 6,133,569 |
| Marc Crossman CFO & COO | Jul 22, 2026 | Award | +225,806 | – | – | 1,373,199 |
| Christopher Riley General Counsel & Secretary | Jul 22, 2026 | Award | +225,806 | – | – | 1,768,065 |
| Bernhard L. Kohn III CEO & President, Director | Jul 9, 2026 | Sale | −106,152 | $1.14 | $121.01K | 5,488,408 |
| Bernhard L. Kohn III CEO & President, Director | Jul 8, 2026 | Sale | −109,342 | $1.14 | $124.65K | 5,594,560 |
| Bernhard L. Kohn III CEO & President, Director | Jul 7, 2026 | Sale | −108,959 | $1.19 | $129.66K | 5,703,902 |
| Christopher Riley General Counsel & Secretary | Jul 6, 2026 | Sale | −74,949 | $1.23 | $92.19K | 1,542,259 |
| Christopher Riley General Counsel & Secretary | Jul 2, 2026 | Sale | −71,471 | $1.26 | $90.05K | 1,617,208 |
| Marc Crossman CFO & COO | Jul 1, 2026 | Sale | −72,000 | $1.23 | $88.56K | 1,147,393 |
| Marc Crossman CFO & COO | Jun 30, 2026 | Sale | −70,954 | $1.28 | $90.82K | 1,219,393 |
| Marc Crossman CFO & COO | Jun 29, 2026 | Sale | −67,728 | $1.33 | $90.08K | 1,290,347 |
| I. Llc Finco 10% owner | Jun 18, 2026 | Sale | −23,003 | $1.05 | $24.15K | 177,339 |
| I. Llc Finco 10% owner | Jun 18, 2026 | Sale | −371,639 | $1.05 | $390.22K | 2,865,152 |
| I. Llc Finco 10% owner | Jun 18, 2026 | Sale | −923,499 | $1.05 | $969.67K | 7,119,718 |
| I. Llc Finco 10% owner | Jun 18, 2026 | Sale | −295,540 | $1.05 | $310.32K | 2,278,464 |
| I. Llc Finco 10% owner | Jun 18, 2026 | Sale | −108,292 | $1.05 | $113.71K | 834,876 |
| I. Llc Finco 10% owner | Jun 18, 2026 | Sale | −95,451 | $1.05 | $100.22K | 735,894 |
| I. Llc Finco 10% owner | Jun 18, 2026 | Sale | −44,472 | $1.05 | $46.70K | 342,854 |
| I. Llc Finco 10% owner | Jun 18, 2026 | Sale | −42,866 | $1.05 | $45.01K | 330,472 |
| Special Opportunities Fund LP Drawbridge 10% owner | Jun 18, 2026 | Sale | −108,292 | $1.05 | $113.71K | 834,876 |
| Special Opportunities Fund LP Drawbridge 10% owner | Jun 18, 2026 | Sale | −42,866 | $1.05 | $45.01K | 330,472 |
| Special Opportunities Fund LP Drawbridge 10% owner | Jun 18, 2026 | Sale | −44,472 | $1.05 | $46.70K | 342,854 |
| Special Opportunities Fund LP Drawbridge 10% owner | Jun 18, 2026 | Sale | −95,451 | $1.05 | $100.22K | 735,894 |
| Special Opportunities Fund LP Drawbridge 10% owner | Jun 18, 2026 | Sale | −23,003 | $1.05 | $24.15K | 177,339 |
| Special Opportunities Fund LP Drawbridge 10% owner | Jun 18, 2026 | Sale | −295,540 | $1.05 | $310.32K | 2,278,464 |
| Special Opportunities Fund LP Drawbridge 10% owner | Jun 18, 2026 | Sale | −371,639 | $1.05 | $390.22K | 2,865,152 |
| Special Opportunities Fund LP Drawbridge 10% owner | Jun 18, 2026 | Sale | −923,499 | $1.05 | $969.67K | 7,119,718 |
| Tracey E. Edmonds Director | May 27, 2026 | Sale | −8,193 | $1.33 | $10.90K | 193,269 |
| Tracey E. Edmonds Director | May 26, 2026 | Sale | −18,198 | $1.33 | $24.20K | 201,462 |
| Tracey E. Edmonds Director | May 22, 2026 | Sale | −3,888 | $1.34 | $5.21K | 219,660 |
| Tracey E. Edmonds Director | May 20, 2026 | Sale | −30,816 | $1.24 | $38.21K | 223,548 |
| Tracey E. Edmonds Director | May 19, 2026 | Sale | −25,162 | $1.21 | $30.45K | 254,364 |
| Bernhard L. Kohn III CEO & President, Director | May 15, 2026 | Sale | −81,771 | $1.35 | $110.39K | 5,812,861 |
| Bernhard L. Kohn III CEO & President, Director | May 14, 2026 | Sale | −82,677 | $1.43 | $118.23K | 5,894,632 |
| Bernhard L. Kohn III CEO & President, Director | May 13, 2026 | Sale | −97,658 | $1.39 | $135.74K | 5,977,309 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Tracey E. Edmonds Director | Sep 4, 2026 | 25,900 | $30.04K | Sep 4, 2026 | Restricted Stock Vesting |
| Tracey E. Edmonds Director | Sep 3, 2026 | 4,275 | $5.02K | Sep 3, 2026 | Restricted Stock Vesting |
| Tracey E. Edmonds Director | Sep 1, 2026 | 4,283 | $5.04K | Sep 1, 2026 | Restricted Stock Vesting |
| Tracey E. Edmonds Director | Aug 26, 2026 | 16,558 | $20.05K | Aug 26, 2026 | Restricted Stock Vesting |
| Bernhard L. Kohn III Officer, Director | Jul 9, 2026 | 106,152 | $121.27K | Jul 9, 2026 | Restricted Stock Vesting |
| Bernhard L. Kohn III Officer, Director | Jul 8, 2026 | 109,342 | $124.34K | Jul 8, 2026 | Restricted Stock Vesting |
| Bernhard L. Kohn III Officer, Director | Jul 7, 2026 | 108,959 | $129.49K | Jul 7, 2026 | Restricted Stock Vesting |
| Christopher Riley Officer | Jul 6, 2026 | 74,949 | $92.46K | Jul 6, 2026 | Restricted Stock Vesting |
| Christopher Riley Officer | Jul 2, 2026 | 71,471 | $90.25K | Jul 2, 2026 | Restricted Stock Vesting |
| Marc Crossman Officer | Jul 1, 2026 | 72,000 | $88.87K | Jul 1, 2026 | Restricted Stock Vesting |
| Marc Crossman Officer | Jun 30, 2026 | 70,954 | $90.88K | Jun 30, 2026 | Restricted Stock Vesting |
| Marc Crossman Officer | Jun 29, 2026 | 67,728 | $90.21K | Jun 29, 2026 | Restricted Stock Vesting |
| Tracey E. Edmonds Director | May 27, 2026 | 8,193 | $10.90K | May 27, 2026 | Restricted Stock Vesting |
| Tracey E. Edmonds Director | May 26, 2026 | 18,198 | $24.20K | May 26, 2026 | Restricted Stock Vesting |
| Tracey E. Edmonds Director | May 22, 2026 | 3,888 | $5.19K | May 22, 2026 | Restricted Stock Vesting |