Netflix Inc (NFLX) operating KPIs
NFLXNasdaqServices-Video Tape RentalFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 21, 2026Score 21/3028% below fair value
$62.08+0.03 (+0.05%)
Close on Oct 30, 2026Market cap $258.50BP/E 19.5Yield –
Netflix sales & marketing ($M)
Annual figures from Netflix's filings and investor materials
Latest, 2025
3,301
Period ended Dec 31, 2025
Change on a year earlier
+13.2%
2,918 in 2024
History
4 years
Since 2022
Sources
2
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Sales & marketing ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 3,301 | +13.2% | Netflix Form 10-K, filed 2026-01-23 ↗ |
| 2024 | Dec 31, 2024 | 2,918 | +9.8% | Netflix Form 10-K, filed 2025-01-27 ↗ |
| 2023 | Dec 31, 2023 | 2,658 | +5.0% | Netflix Form 10-K, filed 2025-01-27 ↗ |
| 2022 | Dec 31, 2022 | 2,531 | – | Netflix Form 10-K, filed 2025-01-27 ↗ |
Cite this data
StockData. (2026). Netflix Sales & marketing ($M), annual 2022–2025 [Data set]. Compiled from Netflix SEC filings and investor materials. https://stockdatahq.com/stocks/nflx/kpis/mkt
See every metric in the Netflix KPI table. Data updated Oct 23, 2026.