Cloudflare, Inc.
NETNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 6, 2026Score 9/30268% above fair value
$265.17−15.53 (-5.53%)
Close on Nov 2, 2026Market cap $94.42BP/E –Yield –
Cloudflare Non-GAAP sales & marketing expense by Year
Non-GAAP sales & marketing expense ($M)
Cloudflare Non-GAAP sales & marketing expense: $781M in 2025, up 23.3% from a year earlier. That is the highest of the 8 years on record here.
Latest, 2025
781
Period ended Dec 31, 2025
Change on a year earlier
+23.3%
633 in 2024
History
8 years
Since 2018
Sources
7
Documents cited below
Where the 2025 figure comes from
“Non-GAAP sales and marketing | $ | 214,441 | $ | 166,923 | $ | 781,143 | $ | 633,365”
Source: Cloudflare Form 8-K Earnings Release (FY2025Q4), filed 2026-02-10 ↗
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Non-GAAP sales & marketing expense ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 781 | +23.3% | Cloudflare Form 8-K Earnings Release (FY2025Q4), filed 2026-02-10 ↗ |
| 2024 | Dec 31, 2024 | 633 | +21.8% | Cloudflare Form 8-K Earnings Release (FY2024Q4), filed 2025-02-06 ↗ |
| 2023 | Dec 31, 2023 | 520 | +26.8% | Cloudflare Form 8-K Earnings Release (FY2023Q4), filed 2024-02-08 ↗ |
| 2022 | Dec 31, 2022 | 410 | +38.9% | Cloudflare Form 8-K Earnings Release (FY2022Q4), filed 2023-02-09 ↗ |
| 2021 | Dec 31, 2021 | 295 | +47.5% | Cloudflare Form 8-K Earnings Release (FY2021Q4), filed 2022-02-10 ↗ |
| 2020 | Dec 31, 2020 | 200 | +32.9% | Cloudflare Form 8-K Earnings Release (FY2020Q4), filed 2021-02-11 ↗ |
| 2019 | Dec 31, 2019 | 151 | +61.2% | Cloudflare Form 8-K Earnings Release (FY2019Q4), filed 2020-02-13 ↗ |
| 2018 | Dec 31, 2018 | 93.4 | – | Cloudflare Form 8-K Earnings Release (FY2019Q4), filed 2020-02-13 ↗ |
Breakdown
What makes up non-GAAP sales & marketing expense
Cite this data
StockData. (2026). Cloudflare Non-GAAP sales & marketing expense ($M), annual 2018–2025 [Data set]. Compiled from Cloudflare SEC filings and investor materials. https://stockdatahq.com/stocks/net/kpis/ng-sm
See every metric in the Cloudflare KPI table. Data updated Nov 1, 2026.