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Cloudflare, Inc.

NETNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 6, 2026Score 9/30268% above fair value
$265.17−15.53 (-5.53%)

Close on Nov 2, 2026Market cap $94.42BP/E –Yield –

Cloudflare Non-GAAP S&M (% of revenue) by Quarter

Non-GAAP S&M (% of revenue) (%)

Cloudflare Non-GAAP S&M (% of revenue): 33.0% in Q2 2026, down 3.0 pts from a year earlier. That is the lowest of the 20 quarters on record here.

Latest, Q2 2026
33.0%
Period ended Jun 30, 2026
Change on a year earlier
-3.0 pts
36.0% in Q2 2025
History
20 quarters
Since Q4 2019
Sources
20
Documents cited below

Where the Q2 2026 figure comes from

“Sales and marketing as a percentage of revenue decreased to 33%”

Source: Cloudflare Earnings Call Transcript (FY2026Q2) ↗

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedNon-GAAP S&M (% of revenue) (%)Year on yearSource
Q2 2026Jun 30, 202633.0%-3.0 ptsCloudflare Earnings Call Transcript (FY2026Q2) ↗
Q1 2026Mar 31, 202636.0%-2.0 ptsCloudflare Earnings Call Transcript (FY2026Q1) ↗
Q4 2025Dec 31, 202535.0%-1.0 ptsCloudflare Earnings Call Transcript (FY2025Q4) ↗
Q3 2025Sep 30, 202536.0%-1.0 ptsCloudflare Earnings Call Transcript (FY2025Q3) ↗
Q2 2025Jun 30, 202536.0%–Cloudflare Earnings Call Transcript (FY2025Q2) ↗
Q1 2025Mar 31, 202538.0%-3.0 ptsCloudflare Earnings Call Transcript (FY2025Q1) ↗
Q4 2024Dec 31, 202436.0%-4.0 ptsCloudflare Earnings Call Transcript (FY2024Q4) ↗
Q3 2024Sep 30, 202437.0%–Cloudflare Earnings Call Transcript (FY2024Q3) ↗
Q1 2024Mar 31, 202441.0%–Cloudflare Earnings Call Transcript (FY2024Q1) ↗
Q4 2023Dec 31, 202340.0%-1.0 ptsCloudflare Earnings Call Transcript (FY2023Q4) ↗
Q4 2022Dec 31, 202241.0%-3.0 ptsCloudflare Earnings Call Transcript (FY2022Q4) ↗
Q3 2022Sep 30, 202241.0%–Cloudflare Earnings Call Transcript (FY2022Q3) ↗
Q2 2022Jun 30, 202244.0%-1.0 ptsCloudflare Earnings Call Transcript (FY2022Q2) ↗
Q1 2022Mar 31, 202242.0%–Cloudflare Earnings Call Transcript (FY2022Q1) ↗
Q4 2021Dec 31, 202144.0%-2.0 ptsCloudflare Earnings Call Transcript (FY2021Q4) ↗
Q2 2021Jun 30, 202145.0%-3.0 ptsCloudflare Earnings Call Transcript (FY2021Q2) ↗

Cite this data

StockData. (2026). Cloudflare Non-GAAP S&M (% of revenue) (%), quarterly Q4 2019–Q2 2026 [Data set]. Compiled from Cloudflare SEC filings and investor materials. https://stockdatahq.com/stocks/net/kpis/ng-sm-pct

See every metric in the Cloudflare KPI table. Data updated Nov 1, 2026.