Cloudflare, Inc.
NETNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 6, 2026Score 9/30247% above fair value
$265.17−15.53 (-5.53%)
Close on Nov 2, 2026Market cap $94.42BP/E –Yield –
Cloudflare Sales & marketing expense: $921M in 2025, up 23.5% from a year earlier. That is the highest of the 9 years on record here.
Latest, 2025
921
Period ended Dec 31, 2025
Change on a year earlier
+23.5%
746 in 2024
History
9 years
Since 2017
Sources
7
Documents cited below
Where the 2025 figure comes from
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Sales & marketing expense (GAAP) ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 921 | +23.5% | Cloudflare Form 10-K, filed 2026-02-26 ↗ |
| 2024 | Dec 31, 2024 | 746 | +24.5% | Cloudflare Form 10-K, filed 2025-02-20 ↗ |
| 2023 | Dec 31, 2023 | 599 | +28.6% | Cloudflare Form 10-K, filed 2024-02-21 ↗ |
| 2022 | Dec 31, 2022 | 466 | +42.0% | Cloudflare Form 10-K, filed 2023-02-24 ↗ |
| 2021 | Dec 31, 2021 | 328 | +50.6% | Cloudflare Form 10-K, filed 2022-03-01 ↗ |
| 2020 | Dec 31, 2020 | 218 | +36.8% | Cloudflare Form 10-K, filed 2021-02-25 ↗ |
| 2019 | Dec 31, 2019 | 159 | +68.8% | Cloudflare Form 10-K, filed 2020-03-04 ↗ |
| 2018 | Dec 31, 2018 | 94.4 | +52.5% | Cloudflare Form 10-K, filed 2020-03-04 ↗ |
| 2017 | Dec 31, 2017 | 61.9 | – | Cloudflare Form 10-K, filed 2020-03-04 ↗ |
Cite this data
StockData. (2026). Cloudflare Sales & marketing expense ($M), annual 2017–2025 [Data set]. Compiled from Cloudflare SEC filings and investor materials. https://stockdatahq.com/stocks/net/kpis/gaap-sm
See every metric in the Cloudflare KPI table. Data updated Nov 1, 2026.