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Cloudflare, Inc.

NETNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 6, 2026Score 9/30268% above fair value
$265.17−15.53 (-5.53%)

Close on Nov 2, 2026Market cap $94.42BP/E –Yield –

Cloudflare Sales & marketing expense by Quarter

Sales & marketing expense (GAAP) ($M)

QuarterlyAnnual

Cloudflare Sales & marketing expense: $276M in Q2 2026, up 25.8% from a year earlier. That is the highest of the 32 quarters on record here.

Latest, Q2 2026
276
Period ended Jun 30, 2026
Change on a year earlier
+25.8%
219 in Q2 2025
History
32 quarters
Since Q3 2018
Sources
28
Documents cited below

Where the Q2 2026 figure comes from

Source: Cloudflare Form 10-Q, filed 2026-08-06 ↗

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedSales & marketing expense (GAAP) ($M)Year on yearSource
Q2 2026Jun 30, 2026276+25.8%Cloudflare Form 10-Q, filed 2026-08-06 ↗
Q1 2026Mar 31, 2026272+26.9%Cloudflare Form 10-Q, filed 2026-05-08 ↗
Q4 2025Dec 31, 2025251+30.8%Cloudflare Form 10-K, filed 2026-02-26 ↗
Q3 2025Sep 30, 2025236+27.6%Cloudflare Form 10-Q, filed 2025-10-30 ↗
Q2 2025Jun 30, 2025219+25.7%Cloudflare Form 10-Q, filed 2025-07-31 ↗
Q1 2025Mar 31, 2025214+10.3%Cloudflare Form 10-Q, filed 2025-05-08 ↗
Q4 2024Dec 31, 2024192+16.2%Cloudflare Form 10-K, filed 2025-02-20 ↗
Q3 2024Sep 30, 2024185+23.3%Cloudflare Form 10-Q, filed 2024-11-07 ↗
Q2 2024Jun 30, 2024175+19.0%Cloudflare Form 10-Q, filed 2024-08-01 ↗
Q1 2024Mar 31, 2024194+41.7%Cloudflare Form 10-Q, filed 2024-05-02 ↗
Q4 2023Dec 31, 2023165+25.2%Cloudflare Form 10-K, filed 2024-02-21 ↗
Q3 2023Sep 30, 2023150+29.5%Cloudflare Form 10-Q, filed 2023-11-02 ↗
Q2 2023Jun 30, 2023147+24.7%Cloudflare Form 10-Q, filed 2023-08-03 ↗
Q1 2023Mar 31, 2023137+36.9%Cloudflare Form 10-Q, filed 2023-04-27 ↗
Q4 2022Dec 31, 2022132+37.2%Cloudflare Form 10-K, filed 2023-02-24 ↗
Q3 2022Sep 30, 2022116+35.0%Cloudflare Form 10-Q, filed 2022-11-03 ↗

Cite this data

StockData. (2026). Cloudflare Sales & marketing expense ($M), quarterly Q3 2018–Q2 2026 [Data set]. Compiled from Cloudflare SEC filings and investor materials. https://stockdatahq.com/stocks/net/kpis/gaap-sm

See every metric in the Cloudflare KPI table. Data updated Nov 1, 2026.