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Altria Group, Inc.

MONYSECigarettesFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 29, 2026Score 15/304% above fair value
$77.17−0.86 (-1.10%)

Close on Nov 2, 2026Market cap $128.85BP/E 15.9Yield 5.39%

Altria Marlboro Retail Share of Total Cigarette Category by Year

Marlboro Retail Share of Total Cigarette Category (%) (%)

QuarterlyAnnual

Altria Marlboro Retail Share of Total Cigarette Category: 40.5% in FY2025, down 1.2 pts from a year earlier. That is the lowest of the 12 years on record here.

Latest, FY2025
40.5%
Period ended Dec 31, 2025
Change on a year earlier
-1.2 pts
41.7% in FY2024
History
12 years
Since FY2014
Sources
11
Documents cited below

Where the FY2025 figure comes from

“|| Marlboro | 39.8 | % | 41.3 | % | (1.5) | 40.5 | % | 41.7 | % | (1.2)”

Source: Altria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000007), filed 2026-01-29 ↗

Annual history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedMarlboro Retail Share of Total Cigarette Category (%) (%)Year on yearSource
FY2025Dec 31, 202540.5%-1.2 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000007), filed 2026-01-29 ↗
FY2024Dec 31, 202441.7%-0.5 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000007), filed 2026-01-29 ↗
FY2023Dec 31, 202342.2%-0.3 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-25-000006), filed 2025-01-30 ↗
FY2022Dec 31, 202242.5%-0.4 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-24-000007), filed 2024-02-01 ↗
FY2021Dec 31, 202142.9%0.0 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-23-000012), filed 2023-02-01 ↗
FY2020Dec 31, 202042.9%-0.4 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-22-000007), filed 2022-01-27 ↗
FY2019Dec 31, 201943.3%+0.1 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-21-000014), filed 2021-01-28 ↗
FY2018Dec 31, 201843.2%-0.2 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-20-000005), filed 2020-01-30 ↗
FY2017Dec 31, 201743.4%-0.3 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-19-000010), filed 2019-01-31 ↗
FY2016Dec 31, 201643.7%-0.3 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-18-000013), filed 2018-02-01 ↗
FY2015Dec 31, 201544.0%+0.2 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-17-000010), filed 2017-02-01 ↗
FY2014Dec 31, 201443.8%–Altria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-16-000110), filed 2016-01-28 ↗

Breakdown

What makes up marlboro Retail Share of Total Cigarette Category

Cite this data

StockData. (2026). Altria Marlboro Retail Share of Total Cigarette Category (%), annual FY2014–FY2025 [Data set]. Compiled from Altria SEC filings and investor materials. https://stockdatahq.com/stocks/mo/kpis/cig-share-marlboro

See every metric in the Altria KPI table. Data updated Nov 2, 2026.