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Altria Group, Inc.

MONYSECigarettesFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 29, 2026Score 15/304% above fair value
$77.17−0.86 (-1.10%)

Close on Nov 2, 2026Market cap $128.85BP/E 15.9Yield 5.39%

Altria Marlboro Retail Share of Total Cigarette Category by Quarter

Marlboro Retail Share of Total Cigarette Category (%) (%)

QuarterlyAnnual

Altria Marlboro Retail Share of Total Cigarette Category: 39.5% in Q3 2026, down 1.0 pts from a year earlier. That is the lowest of the 48 quarters on record here.

Latest, Q3 2026
39.5%
Period ended Sep 30, 2026
Change on a year earlier
-1.0 pts
40.5% in Q3 2025
History
48 quarters
Since Q4 2014
Sources
44
Documents cited below

Where the Q3 2026 figure comes from

“|| Marlboro | 39.5 | % | 40.5 | % | (1.0) | 39.5 | % | 40.9 | % | (1.4)”

Source: Altria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000112), filed 2026-10-29 ↗

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedMarlboro Retail Share of Total Cigarette Category (%) (%)Year on yearSource
Q3 2026Sep 30, 202639.5%-1.0 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000112), filed 2026-10-29 ↗
Q2 2026Jun 30, 202639.5%-1.5 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000093), filed 2026-07-30 ↗
Q1 2026Mar 31, 202639.7%-1.4 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000056), filed 2026-04-30 ↗
Q4 2025Dec 31, 202539.8%-1.5 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000007), filed 2026-01-29 ↗
Q3 2025Sep 30, 202540.5%-1.1 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000112), filed 2026-10-29 ↗
Q2 2025Jun 30, 202541.0%-0.9 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000093), filed 2026-07-30 ↗
Q1 2025Mar 31, 202541.1%-0.9 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000056), filed 2026-04-30 ↗
Q4 2024Dec 31, 202441.3%-1.0 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000007), filed 2026-01-29 ↗
Q3 2024Sep 30, 202441.6%-0.7 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-25-000128), filed 2025-10-30 ↗
Q2 2024Jun 30, 202441.9%-0.2 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-25-000109), filed 2025-07-30 ↗
Q1 2024Mar 31, 202442.0%0.0 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-25-000047), filed 2025-04-29 ↗
Q4 2023Dec 31, 202342.3%+0.1 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-25-000006), filed 2025-01-30 ↗
Q3 2023Sep 30, 202342.3%-0.3 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-24-000100), filed 2024-10-31 ↗
Q2 2023Jun 30, 202342.1%-0.6 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-24-000091), filed 2024-07-31 ↗
Q1 2023Mar 31, 202342.0%-0.6 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-24-000056), filed 2024-04-25 ↗
Q4 2022Dec 31, 202242.2%-0.4 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-24-000007), filed 2024-02-01 ↗

Breakdown

What makes up marlboro Retail Share of Total Cigarette Category

Cite this data

StockData. (2026). Altria Marlboro Retail Share of Total Cigarette Category (%), quarterly Q4 2014–Q3 2026 [Data set]. Compiled from Altria SEC filings and investor materials. https://stockdatahq.com/stocks/mo/kpis/cig-share-marlboro

See every metric in the Altria KPI table. Data updated Nov 2, 2026.