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Altria Group, Inc.

MONYSECigarettesFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 29, 2026Score 15/304% above fair value
$77.17−0.86 (-1.10%)

Close on Nov 2, 2026Market cap $128.85BP/E 15.9Yield 5.39%

Altria Marlboro Retail Share of the Premium Cigarette Segment by Quarter

Marlboro Retail Share of the Premium Cigarette Segment (%) (%)

QuarterlyAnnual

Altria Marlboro Retail Share of the Premium Cigarette Segment: 60.0% in Q3 2026, up 0.4 pts from a year earlier. That is the highest of the 16 quarters on record here.

Latest, Q3 2026
60.0%
Period ended Sep 30, 2026
Change on a year earlier
+0.4 pts
59.6% in Q3 2025
History
16 quarters
Since Q4 2022
Sources
16
Documents cited below

Where the Q3 2026 figure comes from

“Marlboro share of the premium segment was 60.0%, an increase of 0.3 share points versus the prior year and 0.4 share points sequentially.”

Source: Altria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000112), filed 2026-10-29 ↗

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedMarlboro Retail Share of the Premium Cigarette Segment (%) (%)Year on yearSource
Q3 2026Sep 30, 202660.0%+0.4 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000112), filed 2026-10-29 ↗
Q2 2026Jun 30, 202659.6%+0.2 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000093), filed 2026-07-30 ↗
Q1 2026Mar 31, 202659.5%+0.2 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000056), filed 2026-04-30 ↗
Q4 2025Dec 31, 202559.2%-0.2 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000007), filed 2026-01-29 ↗
Q3 2025Sep 30, 202559.6%+0.3 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-25-000128), filed 2025-10-30 ↗
Q2 2025Jun 30, 202559.4%+0.1 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-25-000109), filed 2025-07-30 ↗
Q1 2025Mar 31, 202559.3%0.0 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-25-000047), filed 2025-04-29 ↗
Q4 2024Dec 31, 202459.4%+0.2 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-25-000006), filed 2025-01-30 ↗
Q3 2024Sep 30, 202459.3%+0.4 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-24-000100), filed 2024-10-31 ↗
Q2 2024Jun 30, 202459.3%+0.7 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-24-000091), filed 2024-07-31 ↗
Q1 2024Mar 31, 202459.3%+0.8 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-24-000056), filed 2024-04-25 ↗
Q4 2023Dec 31, 202359.2%+0.8 ptsAltria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-24-000007), filed 2024-02-01 ↗
Q3 2023Sep 30, 202358.9%–Altria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-23-000125), filed 2023-10-26 ↗
Q2 2023Jun 30, 202358.6%–Altria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-23-000112), filed 2023-08-01 ↗
Q1 2023Mar 31, 202358.5%–Altria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-23-000058), filed 2023-04-27 ↗
Q4 2022Dec 31, 202258.4%–Altria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-23-000012), filed 2023-02-01 ↗

Cite this data

StockData. (2026). Altria Marlboro Retail Share of the Premium Cigarette Segment (%), quarterly Q4 2022–Q3 2026 [Data set]. Compiled from Altria SEC filings and investor materials. https://stockdatahq.com/stocks/mo/kpis/marlboro-share-premium

See every metric in the Altria KPI table. Data updated Nov 2, 2026.