MINISO Group Holding Ltd (MNSO) KPIs and segments
Close on Nov 13, 2026Market cap $3.47BP/E 19.1Yield –
KPIs & segments
Operating metrics and segments that drive Miniso's business
Miniso's revenue by segment, product and region, plus the counts and sizes it tags in its 10-K and 10-Q filings (XBRL). Each figure links to the filing it came from. A fuller KPI sheet built from earnings releases and presentations is on the way. See the segment tables for a trailing-twelve-month view, or how companies compare on operating metrics.
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Miniso's fiscal year ends December 31 — Q4 2025 = CQ4 2025 (calendar quarter).
| Add to chart | Metric | Q4 2025 CQ4 2025 | Q4 2023 CQ2 2023 | Q4 2022 CQ2 2022 | Q3 2022 CQ1 2022 | Q4 2021 CQ2 2021 | Q3 2021 CQ1 2021 | Q4 2020 CQ2 2020 |
|---|---|---|---|---|---|---|---|---|
MINISO brand(CN¥M) | 2,196 | 2,200 | 2,351 | 2,149 | ||||
TOP TOY brand(CN¥M) | 95.9 | 111 | 77.7 | 23.8 | ||||
Earlier reporting (last reported 2023)1 | ||||||||
Product sales to franchisees(CN¥M) | 1,154 | 1,357 | 1,452 | 1,343 | ||||
Sales to offline distributors(CN¥M) | 615 | 383 | 448 | 377 | ||||
Online sales(CN¥M) | 146 | 138 | 214 | 154 | ||||
Retail sales in self-operated stores(CN¥M) | 145 | 119 | 78.7 | 76.6 | ||||
License fees, sales-based royalties, and sales-based management and consultation service fees(CN¥M) | 143 | 175 | 172 | 167 | ||||
Sales-based management and consultation service fees(CN¥M) | 97.5 | 118 | 126 | 121 | ||||
Others(CN¥M) | 85.0 | 76.1 | 113 | 86.1 | ||||
Other sales channels(CN¥M) | 30.0 | 92.8 | 26.2 | |||||
License fees(CN¥M) | 25.6 | 32.2 | 20.4 | 21.3 | ||||
Sales-based royalties(CN¥M) | 19.9 | 24.2 | 25.4 | 24.3 | ||||
Earlier reporting (last reported 2022)1 | ||||||||
Chinese Mainland(CN¥M) | 1,533 | 1,823 | 1,946 | 1,788 | ||||
Asia excluding China(CN¥M) | 346 | 256 | 277 | 260 | ||||
Other(CN¥M) | 30.9 | 20.1 | 29.3 | 41.4 | ||||
Europe(CN¥M) | 27.8 | 27.9 | 30.0 | 23.0 | ||||
Earlier reporting (last reported 2023)1 | ||||||||
MINISO brand(CN¥M) | 284 | 129 | 186 | 153 | ||||
TOP TOY brand(CN¥M) | -20.3 | 3.80 | -17.5 | -4.18 | ||||
Earlier reporting (last reported 2023)1 | ||||||||
MINISO brand(CN¥M) | 18,000 | 10,574 | 8,310 | 7,916 | 9,873 | 9,927 | ||
Chinese Mainland(CN¥M) | 9,470 | |||||||
Overseas(CN¥M) | 8,530 | |||||||
TOP TOY brand(CN¥M) | 1,561 | 361 | 520 | 507 | 315 | 164 | ||
Earlier reporting (last reported 2023)2 | ||||||||
Italic numbers are calculated by StockData from reported figures (hover for the formula). Numbers with a dotted underline are read from the text of earnings releases and presentations; hover to see the exact sentence. Tick a row to add it to the chart above (up to 8 lines).
Methodology and excluded metrics
- Core rows come from the segment and revenue-disaggregation notes of 10-K and 10-Q filings (XBRL), linked to each filing. Fourth-quarter figures are the fiscal year less the first nine months (shown in italic).
Data updated 2026-04-24.
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