MNSONYSERetail-Variety StoresFiscal year ends December 31Also trades as MSOGF
MINISO Group Holding Ltd
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Apr 24, 2026
$10.25+0.06 (+0.59%)
Close on Oct 19, 2026
MINISO Group Holding Ltd revenue by segment
By business segment
| Revenue | FY2025 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | % of revenue |
|---|---|---|---|---|---|---|---|
| MINISO brand | CN¥23.05B | CN¥13.03B | CN¥9.47B | CN¥8.74B | – | – | 107.5% |
| Chinese Mainland | CN¥14.41B | CN¥10.73B | – | – | – | – | 67.2% |
| Overseas | CN¥8.64B | CN¥2.30B | – | – | – | – | 40.3% |
| TOP TOY brand | CN¥2.50B | CN¥560.24M | CN¥447.43M | CN¥104.07M | – | – | 11.6% |
| Reportable and other segments before elimination of discontinued operations | – | CN¥11.85B | CN¥10.30B | CN¥9.20B | CN¥9.31B | CN¥9.98B | – |
| Reportable segments | – | CN¥11.40B | CN¥9.92B | CN¥8.84B | CN¥9.05B | CN¥9.73B | – |
| Other segment | – | CN¥445.65M | CN¥385.18M | CN¥353.17M | CN¥257.42M | CN¥256.23M | – |
| MINISO brand (excluding Africa and Germany) | – | – | – | – | CN¥8.76B | CN¥9.18B | – |
| NOME brand (discontinued)* | – | – | – | – | CN¥193.43M | CN¥355.02M | – |
| MINISO brand in Africa and Germany (discontinued)* | – | – | – | – | CN¥80.75M | CN¥162.97M | – |
| Minihome brand (discontinued)* | – | – | – | – | CN¥15.15M | CN¥31.14M | – |
| Operating income | FY2025 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 |
|---|---|---|---|---|---|---|
| MINISO brand | CN¥3.43B | CN¥2.24B | – | – | – | – |
| Chinese Mainland | CN¥1.92B | CN¥1.79B | – | – | – | – |
| Overseas | CN¥1.51B | CN¥456.07M | – | – | – | – |
| TOP TOY brand | -CN¥106.16M | -CN¥16.75M | – | – | – | – |
By product or service
| Revenue | FY2025 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | % of revenue |
|---|---|---|---|---|---|---|---|
| Timing of revenue recognition | CN¥21.44B | CN¥11.47B | CN¥10.09B | – | – | – | 100.0% |
| Point in time | CN¥20.35B | CN¥10.62B | CN¥9.32B | CN¥8.41B | – | – | 94.9% |
| Sales of lifestyle and pop toy products | CN¥19.67B | CN¥10.36B | CN¥9.00B | CN¥8.04B | CN¥8.06B | – | 91.7% |
| Product sales to franchisees | CN¥8.85B | CN¥5.96B | CN¥5.50B | CN¥5.51B | CN¥4.58B | CN¥4.96B | 41.3% |
| Retail sales in self-operated stores | CN¥5.41B | CN¥990.05M | CN¥555.23M | CN¥323.78M | CN¥364.64M | CN¥290.79M | 25.2% |
| Sales to offline distributors | CN¥3.89B | CN¥2.61B | CN¥2.07B | CN¥1.51B | CN¥2.68B | – | 18.1% |
| Online sales | CN¥1.41B | CN¥706.40M | CN¥651.04M | CN¥663.20M | CN¥308.46M | CN¥138.28M | 6.6% |
| Over time | CN¥1.10B | CN¥853.22M | CN¥764.16M | CN¥658.38M | – | – | 5.1% |
| License fees, sales-based royalties, and sales-based management and consultation service fees | CN¥1.06B | CN¥687.58M | CN¥685.39M | CN¥658.38M | CN¥587.64M | CN¥612.60M | 5.0% |
| Sales-based management and consultation service fees | CN¥751.58M | CN¥500.78M | CN¥478.78M | CN¥488.14M | CN¥426.73M | CN¥491.01M | 3.5% |
| Others | CN¥708.73M | CN¥428.40M | CN¥402.59M | CN¥376.61M | CN¥335.93M | CN¥317.64M | 3.3% |
| Sales-based royalties | CN¥155.19M | CN¥102.09M | CN¥97.45M | CN¥97.85M | CN¥82.44M | CN¥94.37M | 0.7% |
| License fees | CN¥155.12M | CN¥84.71M | CN¥109.17M | CN¥72.39M | CN¥78.47M | CN¥27.22M | 0.7% |
| Other sales channels | CN¥109.19M | CN¥87.53M | CN¥220.07M | CN¥33.50M | CN¥114.20M | CN¥11.12M | 0.5% |
| -Sales of lifestyle products | – | – | – | CN¥8.04B | CN¥8.06B | CN¥8.46B | – |
| - Sales to distributors | – | – | – | CN¥1.51B | CN¥2.68B | CN¥3.07B | – |
| Timing of revenue recognition | – | CN¥11.47B | CN¥10.09B | CN¥9.07B | – | – | – |
By region
| Revenue | FY2025 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | % of revenue |
|---|---|---|---|---|---|---|---|
| Chinese Mainland | CN¥12.58B | CN¥7.65B | CN¥7.44B | CN¥7.29B | CN¥6.04B | CN¥6.36B | 58.7% |
| North America | CN¥3.34B | CN¥729.70M | CN¥391.02M | – | – | – | 15.6% |
| Asia excluding China | CN¥2.74B | CN¥1.82B | CN¥1.17B | CN¥961.62M | CN¥1.43B | CN¥1.74B | 12.8% |
| Latin America | CN¥1.56B | CN¥1.01B | CN¥798.10M | – | – | – | 7.3% |
| Europe | CN¥703.77M | CN¥151.50M | CN¥174.69M | CN¥117.21M | CN¥172.17M | CN¥124.60M | 3.3% |
| Other | CN¥523.37M | CN¥111.75M | CN¥105.36M | CN¥116.97M | CN¥113.62M | CN¥118.63M | 2.4% |
| America | – | CN¥1.74B | CN¥1.19B | CN¥584.63M | CN¥1.22B | CN¥1.05B | – |
From the segment and revenue-disaggregation notes of MINISO Group's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.