MINISO Group Holding Ltd
Close on Oct 19, 2026
About MINISO Group
Retail-Variety Stores, SIC 5331
MINISO Group Holding Limited is a global value retailer specializing in trendy lifestyle products and pop toys characterized by distinctive IP designs. The company operates primarily through two complementary brands: its flagship brand, MINISO, and its pop toy brand, TOP TOY. MINISO products are organized across three core product pillars comprising lifestyle goods, beauty products, and toys, with design, quality, and affordability serving as core focal points. TOP TOY operates as an integrated pop toy platform offering collectible categories such as model figures, 3D building blocks, and vinyl plush toys. The company serves everyday retail consumers globally, catering especially to younger generations and pop toy enthusiasts through proprietary characters as well as co-branded merchandise licensed from major entertainment partners.
The business manages a vast global physical store network spanning over 90 countries and regions across Chinese Mainland and international markets. Its international presence includes operations in countries such as the United States, Canada, Indonesia, Vietnam, Italy, and Germany. The company's principal executive offices are located in Guangzhou, Guangdong province, China.
Summary of the business section of MINISO Group's latest annual report, written by StockData.
Company profile
Company
- Legal name
- MINISO Group Holding Ltd
- Founded
- 2013
- Headquarters
- Guangdong Province, China
- Address
- 8f, M Plaza, No. 109, Pazhou Avenue, Haizhu District, Guangzhou 510000 510000
- Phone
- 862036228788
- Website
- ir.miniso.com
- Employees
- 8,329, Dec 31, 2025
- Industry
- Retail-Variety Stores
- Incorporated in
- E9
- Fiscal year ends
- December 31
- Auditor
- Ernst & Young Hua Ming LLP, Shanghai , the People's Republic of China
Stock & identifiers
- Ticker
- MNSO
- Other tickers
- MSOGF
- Exchange
- NYSE
- IPO date
- Oct 15, 2020
- Shares outstanding
- 1.24B, Dec 31, 2025
- Filer category
- Large accelerated filer
- SEC CIK
- 1815846
- CUSIP
- 66981J102
- ISIN
- US66981J1025
- LEI
- 2549006PIKT2YKNBL092
- EIN
- 00-0000000
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Guofu Ye | Chief Executive Officer, Director | 791,641,061 |
| Jingjing Eason Zhang | VP and Chief Financial Officer | 394,474 |
| Yunyun (Alice) Yang | Vice President | 791,641,061 |
| Lili Xu | Director | 20,000 |
| Yonghua Zhu | Director | 42,528 |
| Yongping (Alan) Wang | Director | – |
Employees
Headcount reported in annual reports
“We had a total of 8,329 full-time employees as of December 31, 2025.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Oct 15, 2020 | IPO | Initial public offering priced (424B4 prospectus) |
| Oct 7, 2020 | Listing | Registration of securities on an exchange (Form 8-A) |