Meta Platforms, Inc. (META) operating KPIs
METANasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 22, 2026Score 19/305% below fair value
$614.99−9.53 (-1.53%)
Close on Oct 30, 2026Market cap $1.57TP/E 23.2Yield 0.34%
Meta Platforms average price per ad, growth y/y — worldwide (%)
Advertising revenue ÷ ads delivered (Meta's definition)
Latest, 2025
9.0%
Period ended Dec 31, 2025
Change on a year earlier
-1.0 pts
10.0% in 2024
History
5 years
Since 2021
Sources
5
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Average price per ad, growth y/y — worldwide (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 9.0% | -1.0 pts | Meta Earnings release (8-K), filed 2026-01-28 ↗ |
| 2024 | Dec 31, 2024 | 10.0% | +19.0 pts | Meta Earnings release (8-K), filed 2025-01-29 ↗ |
| 2023 | Dec 31, 2023 | -9.0% | +7.0 pts | Meta Earnings release (8-K), filed 2024-02-01 ↗ |
| 2022 | Dec 31, 2022 | -16.0% | -40.0 pts | Meta Earnings release (8-K), filed 2023-02-01 ↗ |
| 2021 | Dec 31, 2021 | 24.0% | – | Meta Earnings release (8-K), filed 2022-02-02 ↗ |
Breakdown
What makes up average price per ad, growth y/y — worldwide
Cite this data
StockData. (2026). Meta Platforms Average price per ad, growth y/y — worldwide (%), annual 2021–2025 [Data set]. Compiled from Meta Platforms SEC filings and investor materials. https://stockdatahq.com/stocks/meta/kpis/price
See every metric in the Meta Platforms KPI table. Data updated Oct 23, 2026.