MAXNYSEServices-Business Services, NECFiscal year ends December 31
MediaAlpha, Inc.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Jul 29, 2026
$11.30−0.20 (-1.74%)
Close on Oct 19, 2026
- Market cap
- $701.42M
- P/E (TTM)
- 7.1
- Dividend yield
- –
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
79.4%
49M of 61M shares
Institutional holders
154
22 new, 28 sold out
Net institutional buying
0M
In Q2 2026
Insider trades, 12 months
0 buys · 301 sales
Net sold $31.99M
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Eugene Nonko | 5,198,121 | 9.80% | 13D (active) amendment | Aug 25, 2026 |
| Divisadero Street Capital Management, LP | 3,128,988 | 5.80% | 13G (passive) | Jul 21, 2026 |
| White Mountains Insurance Group, Ltd. | 17,856,614 | 31.70% | 13D (active) amendment | Aug 8, 2025 |
| Wm Hinson (Bermuda) Ltd. | 17,856,614 | 33.03% | 13D (active) amendment | Apr 29, 2026 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of MAX | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| White Mountains Insurance Group Ltd | 17,856,614 | 29.15% | $224.46M | – | 57.03% |
| BlackRock, Inc. | 3,392,357 | 5.54% | $42.64M | −84,330 | 0.00% |
| Clearline Capital LP | 2,713,890 | 4.43% | $34.11M | +123,220 | 2.04% |
| JPMorgan Chase & Co | 1,880,062 | 3.07% | $23.29M | +134,383 | 0.00% |
| Vanguard Capital Management LLC | 1,276,369 | 2.08% | $16.04M | −109,360 | 0.00% |
| Geode Capital Management, LLC | 1,068,308 | 1.74% | $13.43M | −1,776 | 0.00% |
| Divisadero Street Capital Management, LP | 1,019,988 | 1.66% | $12.82M | +933,081 | 0.29% |
| Jacobs Levy Equity Management, Inc | 971,232 | 1.59% | $12.21M | +221,178 | 0.04% |
| Acadian Asset Management LLC | 957,095 | 1.56% | $12.02K | +109,896 | 0.01% |
| Jacobs Asset Management, LLC | 919,761 | 1.50% | $11.56M | −4,682 | 7.27% |
| State Street Corp | 862,235 | 1.41% | $10.84M | +24,074 | 0.00% |
| Arrowstreet Capital, Limited Partnership | 829,958 | 1.35% | $10.43M | −232,023 | 0.00% |
| Morgan Stanley | 821,170 | 1.34% | $10.32M | +118,152 | 0.00% |
| Nuveen, LLC | 752,447 | 1.23% | $9.46M | +51,048 | 0.00% |
| Dimensional Fund Advisors LP | 701,914 | 1.15% | $8.82M | +81,245 | 0.00% |
| J. Goldman & Co LP | 598,070 | 0.98% | $7.52M | −584,603 | 0.19% |
| Citadel Advisors LLC | 589,696 | 0.96% | $7.41M | +360,373 | 0.00% |
| Renaissance Technologies LLC | 574,407 | 0.94% | $7.22M | −144,893 | 0.01% |
| Shay Capital LLC | 570,000 | 0.93% | $7.16M | −205,000 | 0.46% |
| Jane Street Group, LLC | 551,625 | 0.90% | $6.93M | +268,617 | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 154 | 49M | 79.4% | 22 / 47 | 66 / 28 | 5M | 4M |
| Q1 2026 | 163 | 48M | 79.2% | 35 / 59 | 55 / 43 | 10M | 6M |
| Q4 2025 | 172 | 48M | 78.0% | 35 / 75 | 49 / 19 | 5M | 6M |
| Q3 2025 | 157 | 49M | 79.8% | 26 / 65 | 47 / 21 | 7M | 6M |
| Q2 2025 | 152 | 48M | 78.8% | 30 / 66 | 44 / 22 | 7M | 6M |
| Q1 2025 | 144 | 47M | 77.1% | 21 / 60 | 44 / 37 | 6M | 6M |
| Q4 2024 | 162 | 48M | 78.6% | 35 / 65 | 48 / 24 | 6M | 7M |
| Q3 2024 | 151 | 49M | 79.9% | 32 / 63 | 40 / 29 | 12M | 10M |
| Q2 2024 | 149 | 50M | 82.1% | 48 / 65 | 27 / 19 | 12M | 7M |
| Q1 2024 | 122 | 45M | 73.5% | 40 / 37 | 33 / 8 | 6M | 3M |
| Q4 2023 | 91 | 42M | 69.3% | 9 / 35 | 30 / 7 | 2M | 1M |
| Q3 2023 | 89 | 41M | 67.5% | 9 / 15 | 56 / 14 | 1M | 5M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of MAX | Value | % of fund | As of |
|---|---|---|---|---|---|
| JPMorgan Small Cap Blend Fund | 1,402,901 | 2.29% | $17.63M | 1.04% | Jun 30, 2026 |
| Vanguard Total Stock Market Index Fund | 882,700 | 1.44% | $11.10M | 0.00% | Jun 30, 2026 |
| iShares Russell 2000 ETF | 819,364 | 1.34% | $10.30M | 0.01% | Jun 30, 2026 |
| BlackRock Advantage Small Cap Core Fund | 372,399 | 0.61% | $3.31M | 0.06% | May 29, 2026 |
| Vanguard Extended Market Index Fund | 363,196 | 0.59% | $4.57M | 0.00% | Jun 30, 2026 |
| Fidelity Small Cap Index Fund | 336,348 | 0.55% | $4.16M | 0.01% | Jul 31, 2026 |
| Nuveen Quant Small/Mid Cap Equity Fund | 307,630 | 0.50% | $3.81M | 0.14% | Jul 31, 2026 |
| iShares Russell 2000 Growth ETF | 282,211 | 0.46% | $3.55M | 0.02% | Jun 30, 2026 |
| Fidelity Small-Mid Multifactor ETF | 282,039 | 0.46% | $3.49M | 0.14% | Jul 31, 2026 |
| College Retirement Equities Fund - Total Global Stock Account | 249,500 | 0.41% | $3.14M | 0.00% | Jun 30, 2026 |
| U.S. Small Cap Portfolio | 174,804 | 0.29% | $2.16M | 0.01% | Jul 31, 2026 |
| Vanguard Russell 2000 Index Fund | 174,044 | 0.28% | $1.55M | 0.01% | May 31, 2026 |
| Small Cap Core Portfolio | 168,720 | 0.28% | $2.12M | 0.25% | Jun 30, 2026 |
| Dimensional U.S. Small Cap ETF | 165,545 | 0.27% | $2.05M | 0.01% | Jul 31, 2026 |
| Schwab U.S. Small-Cap ETF | 156,660 | 0.26% | $1.39M | 0.01% | May 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Steven Yi | See Remarks, Director | 7,795,503 | 12.72% | Sep 2, 2026 |
| Kuanling Amy Yeh | Chief Technology Officer | 773,852 | 1.26% | Sep 25, 2026 |
| Keith Cramer | Chief Revenue Officer | 608,921 | 0.99% | Sep 16, 2026 |
| Jeffrey B. Coyne | GENERAL COUNSEL AND SECRETARY | 581,811 | 0.95% | Aug 17, 2026 |
| Patrick Ryan Thompson | See Remarks | 1,099,078 | 1.79% | Aug 17, 2026 |
| Eugene Nonko | Director | 6,467,290 | 10.56% | Sep 23, 2026 |
| Lauren StClair | Director | 20,900 | 0.03% | May 22, 2026 |
| Bradley William Hunt | Director | 46,200 | 0.08% | May 7, 2026 |
| Kathy P. Vrabeck | Director | 150,407 | 0.25% | May 7, 2026 |
| Venmal (Raji) Arasu | Director | 119,407 | 0.19% | May 7, 2026 |
| Ramon Jones | Director | 28,000 | 0.05% | May 7, 2026 |
| Lara Sweet | Director | 98,657 | 0.16% | May 16, 2025 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Kuanling Amy Yeh Chief Technology Officer | Sep 25, 2026 | Sale(10b5-1 plan) | −3,000 | $9.40 | $28.20K | 546,091 |
| Eugene Nonko Director | Sep 22, 2026 | Sale(10b5-1 plan) | −6,667 | $10.78 | $71.87K | 854,550 |
| Eugene Nonko Director | Sep 22, 2026 | Sale(10b5-1 plan) | −1,067 | $10.79 | $11.51K | 800,821 |
| Eugene Nonko Director | Sep 21, 2026 | Sale(10b5-1 plan) | −1,067 | $10.54 | $11.25K | 801,888 |
| Eugene Nonko Director | Sep 21, 2026 | Sale(10b5-1 plan) | −6,667 | $10.53 | $70.20K | 861,217 |
| Eugene Nonko Director | Sep 16, 2026 | Sale(10b5-1 plan) | −7,273 | $11.24 | $81.75K | 867,884 |
| Eugene Nonko Director | Sep 16, 2026 | Sale(10b5-1 plan) | −1,940 | $11.25 | $21.83K | 802,955 |
| Keith Cramer Chief Revenue Officer | Sep 15, 2026 | Sale(10b5-1 plan) | −13,000 | $11.49 | $149.37K | 251,303 |
| Eugene Nonko Director | Sep 15, 2026 | Sale(10b5-1 plan) | −7,273 | $11.49 | $83.57K | 875,157 |
| Eugene Nonko Director | Sep 15, 2026 | Sale(10b5-1 plan) | −1,940 | $11.48 | $22.27K | 804,895 |
| Eugene Nonko Director | Sep 14, 2026 | Sale(10b5-1 plan) | −7,778 | $11.96 | $93.02K | 882,430 |
| Eugene Nonko Director | Sep 14, 2026 | Sale(10b5-1 plan) | −2,667 | $12.03 | $32.08K | 806,835 |
| Eugene Nonko Director | Sep 10, 2026 | Sale(10b5-1 plan) | −1,940 | $11.52 | $22.35K | 809,502 |
| Eugene Nonko Director | Sep 10, 2026 | Sale(10b5-1 plan) | −7,273 | $11.62 | $84.51K | 890,208 |
| Eugene Nonko Director | Sep 9, 2026 | Sale(10b5-1 plan) | −7,273 | $11.41 | $82.98K | 897,481 |
| Eugene Nonko Director | Sep 9, 2026 | Sale(10b5-1 plan) | −1,940 | $11.65 | $22.60K | 811,442 |
| Eugene Nonko Director | Sep 8, 2026 | Sale(10b5-1 plan) | −7,273 | $11.70 | $85.09K | 904,754 |
| Eugene Nonko Director | Sep 8, 2026 | Sale(10b5-1 plan) | −1,940 | $11.70 | $22.70K | 813,382 |
| Kuanling Amy Yeh Chief Technology Officer | Sep 4, 2026 | Sale(10b5-1 plan) | −3,000 | $12.00 | $36.00K | 549,091 |
| Eugene Nonko Director | Sep 2, 2026 | Sale(10b5-1 plan) | −2,667 | $12.22 | $32.59K | 815,322 |
| Eugene Nonko Director | Sep 2, 2026 | Sale(10b5-1 plan) | −7,778 | $12.25 | $95.28K | 912,027 |
| Steven Yi See Remarks, Director | Sep 1, 2026 | Sale(10b5-1 plan) | −48,000 | $12.38 | $594.24K | 2,339,740 |
| Eugene Nonko Director | Sep 1, 2026 | Sale(10b5-1 plan) | −7,778 | $12.39 | $96.37K | 919,805 |
| Eugene Nonko Director | Sep 1, 2026 | Sale(10b5-1 plan) | −2,667 | $12.45 | $33.20K | 817,989 |
| Eugene Nonko Director | Aug 31, 2026 | Sale(10b5-1 plan) | −2,667 | $12.59 | $33.58K | 820,656 |
| Eugene Nonko Director | Aug 31, 2026 | Sale(10b5-1 plan) | −7,778 | $12.61 | $98.08K | 927,583 |
| Eugene Nonko Director | Aug 26, 2026 | Sale(10b5-1 plan) | −2,667 | $12.56 | $33.50K | 823,323 |
| Eugene Nonko Director | Aug 26, 2026 | Sale(10b5-1 plan) | −7,778 | $12.55 | $97.61K | 935,361 |
| Eugene Nonko Director | Aug 25, 2026 | Sale(10b5-1 plan) | −8,205 | $12.87 | $105.60K | 943,139 |
| Eugene Nonko Director | Aug 25, 2026 | Sale(10b5-1 plan) | −3,282 | $12.89 | $42.30K | 825,990 |
| Eugene Nonko Director | Aug 24, 2026 | Sale(10b5-1 plan) | −8,205 | $12.99 | $106.58K | 951,344 |
| Eugene Nonko Director | Aug 24, 2026 | Sale(10b5-1 plan) | −3,282 | $12.99 | $42.63K | 829,272 |
| Eugene Nonko Director | Aug 19, 2026 | Sale(10b5-1 plan) | −8,205 | $13.23 | $108.55K | 959,549 |
| Eugene Nonko Director | Aug 19, 2026 | Sale(10b5-1 plan) | −3,282 | $13.20 | $43.32K | 832,554 |
| Eugene Nonko Director | Aug 18, 2026 | Sale(10b5-1 plan) | −8,205 | $12.88 | $105.68K | 967,754 |
| Eugene Nonko Director | Aug 18, 2026 | Sale(10b5-1 plan) | −3,282 | $12.90 | $42.34K | 835,836 |
| Eugene Nonko Director | Aug 17, 2026 | Sale(10b5-1 plan) | −8,205 | $12.78 | $104.86K | 975,959 |
| Eugene Nonko Director | Aug 17, 2026 | Sale(10b5-1 plan) | −3,282 | $12.82 | $42.08K | 839,118 |
| Keith Cramer Chief Revenue Officer | Aug 17, 2026 | Sale(10b5-1 plan) | −13,000 | $12.76 | $165.88K | 264,303 |
| Keith Cramer Chief Revenue Officer | Aug 15, 2026 | Option exercise | +5,303 | – | – | 272,831 |
| Keith Cramer Chief Revenue Officer | Aug 15, 2026 | Option exercise | +4,472 | – | – | 277,303 |
| Kuanling Amy Yeh Chief Technology Officer | Aug 15, 2026 | Option exercise | +5,303 | – | – | 547,288 |
| Kuanling Amy Yeh Chief Technology Officer | Aug 15, 2026 | Option exercise | +4,803 | – | – | 552,091 |
| Patrick Ryan Thompson See Remarks | Aug 15, 2026 | Tax withholding | −5,258 | $13.17 | $69.25K | 1,099,078 |
| Patrick Ryan Thompson See Remarks | Aug 15, 2026 | Tax withholding | −4,366 | $13.17 | $57.50K | 1,094,712 |
| Patrick Ryan Thompson See Remarks | Aug 15, 2026 | Tax withholding | −6,252 | $13.17 | $82.34K | 1,080,127 |
| Patrick Ryan Thompson See Remarks | Aug 15, 2026 | Tax withholding | −8,333 | $13.17 | $109.75K | 1,086,379 |
| Jeffrey B. Coyne GENERAL COUNSEL AND SECRETARY | Aug 15, 2026 | Tax withholding | −5,224 | $13.17 | $68.80K | 581,811 |
| Jeffrey B. Coyne GENERAL COUNSEL AND SECRETARY | Aug 15, 2026 | Tax withholding | −2,542 | $13.17 | $33.48K | 587,035 |
| Jeffrey B. Coyne GENERAL COUNSEL AND SECRETARY | Aug 15, 2026 | Tax withholding | −2,187 | $13.17 | $28.80K | 589,577 |
| Jeffrey B. Coyne GENERAL COUNSEL AND SECRETARY | Aug 15, 2026 | Tax withholding | −4,229 | $13.17 | $55.70K | 577,582 |
| Kuanling Amy Yeh Chief Technology Officer | Aug 14, 2026 | Sale(10b5-1 plan) | −12,000 | $13.55 | $162.60K | 541,985 |
| Eugene Nonko Director | Aug 12, 2026 | Sale(10b5-1 plan) | −8,205 | $12.78 | $104.86K | 984,164 |
| Eugene Nonko Director | Aug 12, 2026 | Sale(10b5-1 plan) | −3,282 | $12.89 | $42.30K | 842,400 |
| Eugene Nonko Director | Aug 11, 2026 | Sale(10b5-1 plan) | −8,205 | $13.24 | $108.63K | 992,369 |
| Eugene Nonko Director | Aug 11, 2026 | Sale(10b5-1 plan) | −3,282 | $13.36 | $43.85K | 845,682 |
| Eugene Nonko Director | Aug 10, 2026 | Sale(10b5-1 plan) | −8,205 | $13.57 | $111.34K | 1,000,574 |
| Eugene Nonko Director | Aug 10, 2026 | Sale(10b5-1 plan) | −3,282 | $13.30 | $43.65K | 848,964 |
| Eugene Nonko Director | Aug 5, 2026 | Sale(10b5-1 plan) | −7,778 | $12.28 | $95.51K | 1,008,779 |
| Eugene Nonko Director | Aug 5, 2026 | Sale(10b5-1 plan) | −2,667 | $12.36 | $32.96K | 852,246 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Kuanling Amy Yeh Officer | Oct 16, 2026 | 15,000 | $176.55K | Oct 16, 2026 | Restricted Stock Lapse- See Remarks |
| Eugene Nonko Director | Oct 13, 2026 | 23,202 | $235.47K | Oct 12, 2026 | Capital Contribution |
| Steven Yi Officer, Director | Oct 8, 2026 | 48,000 | $481.89K | Oct 8, 2026 | Restricted Stock Lapse - See Remarks |
| Keith Cramer Officer | Sep 15, 2026 | 13,000 | $149.42K | Sep 15, 2026 | Restricted Stock Lapse |
| Kuanling Amy Yeh Officer | Jul 16, 2026 | 28,000 | $406.00K | Jul 16, 2026 | Restricted Stock Lapse- See Remarks |
| Steven Yi Officer, Director | Jul 6, 2026 | 816,000 | $11.43M | Jul 6, 2026 | Restricted Stock Lapse - See Remarks |
| Eugene Nonko Director | Jul 6, 2026 | 827,874 | $11.49M | Jul 6, 2026 | Capital Contribution - See Remarks |
| Steven Yi Officer, Director | Jul 1, 2026 | 96,000 | $1.24M | Jul 1, 2026 | Restricted Stock Lapse |
| Eugene Nonko Director | Jun 29, 2026 | 34,461 | $410.18K | Jun 29, 2026 | Capital Contribution |
| Eugene Nonko Director | Jun 22, 2026 | 23,202 | $235.00K | Jun 22, 2026 | Capital Contribution |
| Eugene Nonko Director | Jun 17, 2026 | 7,734 | $77.39K | Jun 17, 2026 | Capital Contribution / RSU - See Remarks |
| Steven Yi Officer, Director | Jun 16, 2026 | 24,000 | $240.18K | Jun 16, 2026 | Restricted Stock Lapse |
| Eugene Nonko Director | Jun 16, 2026 | 15,468 | $154.70K | Jun 16, 2026 | Capital Contribution / RSU - See Remarks |
| Keith Cramer Officer | Jun 15, 2026 | 39,000 | $369.33K | Jun 15, 2026 | Restricted Stock Lapse - See Remarks |
| Eugene Nonko Director | Jun 10, 2026 | 23,202 | $232.05K | Jun 10, 2026 | Capital Contribution / RSU - See Remarks |