GoPro, Inc.
Close on Oct 19, 2026
- Market cap
- $178.08M
- P/E (TTM)
- –
- Dividend yield
- –
About GoPro
Photographic Equipment & Supplies, SIC 3861
GoPro, Inc. develops and sells capture devices, accessories, and digital subscription services. Its primary hardware offerings include action cameras such as the HERO and MAX series, alongside wearable and equipment mounts, camera mods, and lifestyle bags. The company also provides software applications and subscription plans offering cloud storage, automatic video creation, and mobile editing capabilities. GoPro operates as a single reportable business segment, serving consumers, content creators, and athletes worldwide who record and share personal media.
The company distributes its products in more than 100 countries through its website, approximately 65 distributors, and retail partners with about 30,000 point-of-purchase displays worldwide. Product design occurs in the United States, France, China, and Romania, while manufacturing is outsourced to China, Thailand, and Vietnam, supported by fulfillment centers in the United States, Hong Kong, Japan, and the Netherlands. GoPro employs 636 people globally and maintains its principal executive offices in San Mateo, California.
Summary of the business section of GoPro's latest annual report, written by StockData.
Company profile
Company
- Legal name
- GoPro, Inc.
- Founded
- 2004
- Headquarters
- San Mateo, CA
- Address
- 3025 Clearview Way 94402
- Phone
- (650) 332-7600
- Website
- gopro.com
- Employees
- 636, Dec 31, 2025
- Industry
- Photographic Equipment & Supplies
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- PricewaterhouseCoopers LLP, San Jose, California
Stock & identifiers
- Ticker
- GPRO
- Exchange
- Nasdaq
- IPO date
- Jun 26, 2014
- Shares outstanding
- 185M, Aug 7, 2026
- Public float
- $99.48M, Jun 30, 2025
- Filer category
- Accelerated filer<br>Smaller reporting company
- SEC CIK
- 1500435
- CUSIP
- 38268T103
- ISIN
- US38268T1034
- LEI
- 549300CQJMLT21SZFL16
- EIN
- 77-0629474
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Nicholas Woodman | CEO, Chairman of the Board, Director | 28,342,133 |
| Brian Robert Tratt | SVP, Chief Financial Officer | 333,810 |
| Jason Christopher Stephen | SVP, General Counsel | 380,007 |
| Charles Lafrades | Chief Accounting Officer | 161,556 |
| Brian McGee | President and COO | 947,399 |
| Dean Jahnke | SVP, Global Sales, CM, RE | 833,164 |
| Vincent G. Nakayama | SVP, Engineering | 735,932 |
| Eve T. Saltman | SVP, Corp/Bus Dev, CLO, Sec | 288,895 |
| Susan M. Lyne | Director | 449,100 |
| Miguel A. Lopez | Director | 278,180 |
| Michael C. Dennison | Director | 237,539 |
| Tyrone Ahmad-Taylor | Director | 363,645 |
| Shaz Kahng | Director | 424,455 |
| Hogue Emily S. Culp | Director | 237,539 |
| Alexander J. Lurie | Director | 60,744 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Mr. Woodman | $772.32K | $703.06K | $1.03M | $17 | $39 |
| FY2024 Mr. Woodman | $2.37M | $1.28M | $1.10M | $13 | $71 |
| FY2023 Mr. Woodman | $5.68M | $2.80M | $1.67M | $42 | $128 |
| FY2022 Mr. Woodman | $4.79M | $1.54M | $1.65M | $60 | $104 |
| FY2021 Mr. Woodman | $5.11M | $4.05M | $1.75M | $125 | $112 |
| FY2020 Mr. Woodman | $3.18M | $6.33M | $1.49M | $191 | $150 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we employed 636 people globally.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Jul 24, 2026 | Listing notice | Notice of delisting or failure to satisfy a listing rule (8-K Item 3.01) |
| Mar 28, 2025 | Listing notice | Notice of delisting or failure to satisfy a listing rule (8-K Item 3.01) |
| Jun 26, 2014 | IPO | Initial public offering priced (424B4 prospectus) |
| Jun 20, 2014 | Listing | Registration of securities on an exchange (Form 8-A) |
| Sep 22, 2010 | Name change | Name changed from Woodman Labs, Inc. to GoPro, Inc. |