GoPro, Inc. (GPRO) company profile

GoPro, Inc. develops and sells capture devices, accessories, and digital subscription services. Its primary hardware offerings include action cameras such as the HERO and MAX series, alongside wearable and equipment mounts, camera mods, and lifestyle bags. The company also provides software applications and subscription plans offering cloud storage, automatic video creation, and mobile editing capabilities. GoPro operates as a single reportable business segment, serving consumers, content creators, and athletes worldwide who record and share personal media.

The company distributes its products in more than 100 countries through its website, approximately 65 distributors, and retail partners with about 30,000 point-of-purchase displays worldwide. Product design occurs in the United States, France, China, and Romania, while manufacturing is outsourced to China, Thailand, and Vietnam, supported by fulfillment centers in the United States, Hong Kong, Japan, and the Netherlands. GoPro employs 636 people globally and maintains its principal executive offices in San Mateo, California.

Summary of the business section of GoPro's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.

“The initial public offering price is $24.00 per share.”

Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.

“As of December 31, 2025, we employed 636 people globally.”