GPRONasdaqPhotographic Equipment & SuppliesFiscal year ends December 31
GoPro, Inc.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q/A on Oct 19, 2026
$1.04−0.01 (-0.95%)
Close on Oct 19, 2026
- Market cap
- $178.08M
- P/E (TTM)
- –
- Dividend yield
- –
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
34.6%
64M of 185M shares
Institutional holders
139
41 new, 22 sold out
Net institutional buying
19M
In Q2 2026
Insider trades, 12 months
0 buys · 6 sales
Net sold $243.52K
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| BlackRock, Inc. | 9,352,923 | 6.40% | 13G (passive) | Jun 30, 2026 |
| Woodman Nicholas | 46,238,278 | 20.30% | 13D (active) | Sep 1, 2026 |
| Nicholas Woodman | 25,884,188 | 16.80% | 13G (passive) amendment | Dec 31, 2024 |
| Fischbach Mark Edward | 13,500,000 | 8.50% | 13G (passive) | Jul 13, 2026 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of GPRO | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| BlackRock, Inc. | 9,358,956 | 5.07% | $7.28M | +6,886,405 | 0.00% |
| Vanguard Capital Management LLC | 5,943,440 | 3.22% | $4.62M | +586,403 | 0.00% |
| Acadian Asset Management LLC | 5,795,829 | 3.14% | $4.50K | +172,984 | 0.01% |
| Allianz Asset Management GmbH | 4,643,732 | 2.52% | $3.61M | +1,206,937 | 0.00% |
| Charles Schwab Investment Management Inc | 4,391,572 | 2.38% | $3.42M | −1,572,124 | 0.00% |
| Geode Capital Management, LLC | 3,487,837 | 1.89% | $2.71M | +2,225,703 | 0.00% |
| UBS Group AG | 3,370,672 | 1.83% | $2.62M | +2,001,515 | 0.00% |
| Yorkville Advisors Global, LP | 2,887,253 | 1.56% | $2.25M | New | 2.61% |
| Citadel Advisors LLC | 2,517,153 | 1.36% | $1.96M | +1,945,011 | 0.00% |
| Jacobs Levy Equity Management, Inc | 2,110,370 | 1.14% | $1.64M | −486,334 | 0.01% |
| Renaissance Technologies LLC | 2,026,136 | 1.10% | $1.58M | +400,236 | 0.00% |
| DME Capital Management, LP | 1,693,860 | 0.92% | $1.32M | – | 0.03% |
| Susquehanna International Group, Llp | 1,677,794 | 0.91% | $1.31M | +361,009 | 0.00% |
| Vanguard Portfolio Management LLC | 1,413,993 | 0.77% | $1.10M | +944,515 | 0.00% |
| State Street Corp | 1,385,892 | 0.75% | $1.08M | +768,000 | 0.00% |
| Northern Trust Corp | 1,067,381 | 0.58% | $830.42K | +765,180 | 0.00% |
| Group One Trading, L.P. | 1,012,641 | 0.55% | $787.84K | +386,643 | 0.00% |
| Vanguard Fiduciary Trust Co | 973,822 | 0.53% | $757.63K | +193,146 | 0.00% |
| Invesco Ltd. | 909,274 | 0.49% | $707.42K | +233,218 | 0.00% |
| Millennium Management LLC | 625,067 | 0.34% | $486.30K | −380,296 | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 139 | 64M | 34.6% | 41 / 41 | 23 / 22 | 25M | 7M |
| Q1 2026 | 123 | 45M | 24.5% | 24 / 22 | 40 / 31 | 12M | 20M |
| Q4 2025 | 133 | 60M | 32.5% | 27 / 39 | 34 / 26 | 18M | 4M |
| Q3 2025 | 135 | 46M | 25.0% | 34 / 24 | 49 / 37 | 10M | 14M |
| Q2 2025 | 139 | 51M | 27.5% | 31 / 28 | 52 / 39 | 11M | 26M |
| Q1 2025 | 148 | 65M | 35.4% | 28 / 40 | 39 / 25 | 11M | 11M |
| Q4 2024 | 148 | 65M | 35.4% | 27 / 42 | 36 / 24 | 4M | 7M |
| Q3 2024 | 146 | 68M | 36.9% | 20 / 38 | 41 / 23 | 16M | 6M |
| Q2 2024 | 151 | 69M | 37.2% | 27 / 40 | 44 / 42 | 7M | 15M |
| Q1 2024 | 169 | 76M | 41.4% | 27 / 40 | 65 / 40 | 12M | 14M |
| Q4 2023 | 185 | 81M | 43.9% | 32 / 64 | 50 / 19 | 10M | 9M |
| Q3 2023 | 172 | 80M | 43.5% | 24 / 58 | 44 / 26 | 5M | 6M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of GPRO | Value | % of fund | As of |
|---|---|---|---|---|---|
| Vanguard Total Stock Market Index Fund | 4,315,063 | 2.34% | $3.36M | 0.00% | Jun 30, 2026 |
| Schwab Fundamental U.S. Small Company ETF | 3,645,352 | 1.98% | $4.56M | 0.05% | May 31, 2026 |
| iShares Russell 2000 ETF | 3,388,603 | 1.84% | $2.64M | 0.00% | Jun 30, 2026 |
| PIMCO RAE US Small Fund | 3,003,540 | 1.63% | $2.34M | 0.06% | Jun 30, 2026 |
| Vanguard Extended Market Index Fund | 1,513,981 | 0.82% | $1.18M | 0.00% | Jun 30, 2026 |
| Fidelity Small Cap Index Fund | 1,457,285 | 0.79% | $1.09M | 0.00% | Jul 31, 2026 |
| iShares Russell 2000 Growth ETF | 942,544 | 0.51% | $733.30K | 0.00% | Jun 30, 2026 |
| Invesco RAFI US 1500 Small-Mid ETF | 749,273 | 0.41% | $561.21K | 0.02% | Jul 31, 2026 |
| Schwab Fundamental U.S. Small Company Index Fund | 685,887 | 0.37% | $513.73K | 0.02% | Jul 31, 2026 |
| Fidelity Extended Market Index Fund | 680,014 | 0.37% | $850.02K | 0.00% | May 31, 2026 |
| Schwab U.S. Small-Cap ETF | 627,529 | 0.34% | $784.41K | 0.00% | May 31, 2026 |
| Vanguard Consumer Discretionary Index Fund | 478,630 | 0.26% | $598.29K | 0.01% | May 31, 2026 |
| iShares Micro-Cap ETF | 452,766 | 0.25% | $352.25K | 0.02% | Jun 30, 2026 |
| U.S. Small Cap Equity Fund | 406,603 | 0.22% | $304.55K | 0.03% | Jul 31, 2026 |
| Schwab Small-Cap Index Fund | 331,374 | 0.18% | $248.20K | 0.00% | Jul 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Nicholas Woodman | CEO, Chairman of the Board, Director, 10% owner | 28,342,133 | 15.36% | Jul 13, 2026 |
| Brian Robert Tratt | SVP, Chief Financial Officer | 333,810 | 0.18% | Aug 19, 2026 |
| Jason Christopher Stephen | SVP, General Counsel | 380,007 | 0.21% | Aug 19, 2026 |
| Charles Lafrades | Chief Accounting Officer | 161,556 | 0.09% | Aug 19, 2026 |
| Brian McGee | President and COO | 947,399 | 0.51% | May 22, 2026 |
| Dean Jahnke | SVP, Global Sales, CM, RE | 833,164 | 0.45% | May 19, 2026 |
| Vincent G. Nakayama | SVP, Engineering | 735,932 | 0.40% | Nov 19, 2025 |
| Eve T. Saltman | SVP, Corp/Bus Dev, CLO, Sec | 288,895 | 0.16% | May 19, 2025 |
| Susan M. Lyne | Director | 449,100 | 0.24% | Jun 4, 2026 |
| Miguel A. Lopez | Director | 278,180 | 0.15% | Jun 4, 2026 |
| Michael C. Dennison | Director | 237,539 | 0.13% | Jun 4, 2026 |
| Tyrone Ahmad-Taylor | Director | 363,645 | 0.20% | Jun 4, 2026 |
| Shaz Kahng | Director | 424,455 | 0.23% | Jun 4, 2026 |
| Hogue Emily S. Culp | Director | 237,539 | 0.13% | Jun 4, 2026 |
| Alexander J. Lurie | Director | 60,744 | 0.03% | Nov 15, 2024 |
| Woodman Family Trust under Trust Agreement dated March 11, 2011 | 10% owner | 26,958,073 | 14.61% | Jul 13, 2026 |
| William George Brumder | 10% owner | 10,850,000 | 5.88% | Sep 26, 2025 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Brian Robert Tratt SVP, Chief Financial Officer | Aug 17, 2026 | Tax withholding | −2,871 | $0.61 | $1.75K | 332,769 |
| Charles Lafrades Chief Accounting Officer | Aug 17, 2026 | Tax withholding | −2,894 | $0.61 | $1.77K | 161,556 |
| Jason Christopher Stephen SVP, General Counsel | Aug 17, 2026 | Tax withholding | −1,317 | $0.61 | $803 | 380,007 |
| Miguel A. Lopez Director | Jun 2, 2026 | Award | +110,181 | – | – | 278,180 |
| Shaz Kahng Director | Jun 2, 2026 | Award | +110,181 | – | – | 424,455 |
| Tyrone Ahmad-Taylor Director | Jun 2, 2026 | Award | +110,181 | – | – | 363,645 |
| Michael C. Dennison Director | Jun 2, 2026 | Award | +110,181 | – | – | 237,539 |
| Susan M. Lyne Director | Jun 2, 2026 | Award | +110,181 | – | – | 449,100 |
| Hogue Emily S. Culp Director | Jun 2, 2026 | Award | +110,181 | – | – | 237,539 |
| Brian McGee President and COO | May 20, 2026 | Sale(10b5-1 plan) | −130,631 | $0.97 | $126.71K | 947,123 |
| Jason Christopher Stephen SVP, General Counsel | May 18, 2026 | Sale(10b5-1 plan) | −16,894 | $1.11 | $18.75K | 381,324 |
| Jason Christopher Stephen SVP, General Counsel | May 15, 2026 | Tax withholding | −13,999 | $1.11 | $15.54K | 398,218 |
| Jason Christopher Stephen SVP, General Counsel | May 15, 2026 | Award | +270,270 | – | – | 412,217 |
| Jason Christopher Stephen SVP, General Counsel | May 15, 2026 | Award | +7,405 | – | – | 141,947 |
| Charles Lafrades Chief Accounting Officer | May 15, 2026 | Tax withholding | −12,193 | $1.11 | $13.53K | 164,450 |
| Charles Lafrades Chief Accounting Officer | May 15, 2026 | Award | +25,000 | – | – | 176,643 |
| Charles Lafrades Chief Accounting Officer | May 15, 2026 | Award | +30,042 | – | – | 151,643 |
| Brian McGee President and COO | May 15, 2026 | Tax withholding | −43,324 | $1.11 | $48.09K | 1,077,754 |
| Brian McGee President and COO | May 15, 2026 | Award | +432,432 | – | – | 1,121,078 |
| Brian Robert Tratt Chief Financial Officer | May 15, 2026 | Award | +25,799 | – | – | 125,049 |
| Brian Robert Tratt Chief Financial Officer | May 15, 2026 | Tax withholding | −10,625 | $1.11 | $11.79K | 330,640 |
| Brian Robert Tratt Chief Financial Officer | May 15, 2026 | Award | +216,216 | – | – | 341,265 |
| Dean Jahnke SVP, Global Sales, CM, RE | May 15, 2026 | Award | +270,270 | – | – | 833,164 |
| Dean Jahnke SVP, Global Sales, CM, RE | May 15, 2026 | Tax withholding | −25,830 | $1.11 | $28.67K | 807,334 |
| Brian McGee EVP, CFO and COO | Feb 20, 2026 | Sale(10b5-1 plan) | −59,509 | $0.79 | $47.01K | 688,646 |
| Jason Christopher Stephen SVP, General Counsel | Feb 18, 2026 | Sale(10b5-1 plan) | −5,393 | $0.80 | $4.31K | 134,542 |
| Brian McGee EVP, CFO and COO | Feb 17, 2026 | Tax withholding | −25,735 | $0.81 | $20.85K | 748,155 |
| Charles Lafrades Chief Accounting Officer | Feb 17, 2026 | Tax withholding | −6,386 | $0.81 | $5.17K | 121,601 |
| Nicholas Woodman CEO, Chairman of the Board, Director, 10% owner | Feb 17, 2026 | Tax withholding | −10,855 | $0.81 | $8.79K | 792,059 |
| Jason Christopher Stephen SVP, General Counsel | Feb 17, 2026 | Tax withholding | −3,779 | $0.81 | $3.06K | 139,935 |
| Dean Jahnke SVP, Global Sales, CM, RE | Feb 17, 2026 | Tax withholding | −13,167 | $0.81 | $10.67K | 562,894 |
| Brian McGee EVP, CFO and COO | Nov 20, 2025 | Sale(10b5-1 plan) | −4,579 | $1.57 | $7.19K | 773,890 |
| Jason Christopher Stephen VP, GC and Corporate Secretary | Nov 18, 2025 | Sale(10b5-1 plan) | −26,011 | $1.52 | $39.54K | 143,714 |
| Nicholas Woodman CEO, Chairman of the Board, Director, 10% owner | Nov 17, 2025 | Tax withholding | −9,188 | $1.54 | $14.15K | 802,914 |
| Brian McGee EVP, CFO and COO | Nov 17, 2025 | Tax withholding | −1,505 | $1.54 | $2.32K | 778,469 |
| Dean Jahnke SVP, Global Sales, CM, RE | Nov 17, 2025 | Tax withholding | −792 | $1.54 | $1.22K | 573,561 |
| Vincent G. Nakayama SVP, Engineering | Nov 17, 2025 | Tax withholding | −31,714 | $1.54 | $48.84K | 735,932 |
| Nicholas Woodman CEO, Chairman of the Board, Director, 10% owner | Nov 10, 2025 | Award | +1,129,944 | $1.77 | $2.00M | 1,129,944 |
| William George Brumder 10% owner | Sep 19, 2025 | Sale | −12,000 | $2.49 | $29.88K | 10,838,000 |
| Brian McGee EVP, CFO and COO | Aug 20, 2025 | Sale(10b5-1 plan) | −150,043 | $1.24 | $186.05K | 779,974 |
| Jason Christopher Stephen VP, GC and Corporate Secretary | Aug 19, 2025 | Tax withholding | −3,284 | $1.35 | $4.43K | 169,725 |
| Nicholas Woodman CEO, Chairman of the Board, Director, 10% owner | Aug 15, 2025 | Tax withholding | −9,192 | $1.35 | $12.41K | 812,102 |
| Dean Jahnke SVP, Global Sales, CM, RE | Aug 15, 2025 | Tax withholding | −792 | $1.35 | $1.07K | 574,353 |
| Jason Christopher Stephen VP, GC and Corporate Secretary | Aug 15, 2025 | Award | +113,208 | – | – | 170,509 |
| Brian McGee EVP, CFO and COO | Aug 15, 2025 | Tax withholding | −1,507 | $1.35 | $2.03K | 930,017 |
| Charles Lafrades Chief Accounting Officer | Aug 15, 2025 | Tax withholding | −5,548 | $1.35 | $7.49K | 127,987 |
| Susan M. Lyne Director | Jun 3, 2025 | Award | +127,358 | – | – | 338,919 |
| Shaz Kahng Director | Jun 3, 2025 | Award | +127,358 | – | – | 314,274 |
| Hogue Emily S. Culp Director | Jun 3, 2025 | Award | +127,358 | – | – | 127,358 |
| Miguel A. Lopez Director | Jun 3, 2025 | Award | +127,358 | – | – | 167,999 |
| Tyrone Ahmad-Taylor Director | Jun 3, 2025 | Award | +127,358 | – | – | 253,464 |
| Michael C. Dennison Director | Jun 3, 2025 | Award | +127,358 | – | – | 127,358 |
| Vincent G. Nakayama SVP, Engineering | May 15, 2025 | Tax withholding | −26,556 | $0.60 | $15.93K | 765,146 |
| Vincent G. Nakayama SVP, Engineering | May 15, 2025 | Award | +226,415 | – | – | 791,702 |
| Eve T. Saltman SVP, Corp/Bus Dev, CLO, Sec | May 15, 2025 | Tax withholding | −11,828 | $0.60 | $7.10K | 288,895 |
| Charles Lafrades Chief Accounting Officer | May 15, 2025 | Award | +25,000 | – | – | 133,535 |
| Brian McGee EVP, CFO and COO | May 15, 2025 | Tax withholding | −16,454 | $0.60 | $9.87K | 931,524 |
| Brian McGee EVP, CFO and COO | May 15, 2025 | Award | +452,830 | – | – | 947,978 |
| Miguel A. Lopez Director | May 15, 2025 | Award | +40,641 | – | – | 40,641 |
| Dean Jahnke SVP, Global Sales, CM, RE | May 15, 2025 | Tax withholding | −9,299 | $0.60 | $5.58K | 572,645 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| McGee Brian Officer | May 20, 2026 | 130,631 | $127.09K | May 20, 2026 | Restricted Stock |
| Stephen Jason Officer | May 18, 2026 | 16,894 | $18.82K | May 18, 2026 | Restricted Stock |
| McGee Brian Officer | Feb 20, 2026 | 59,509 | $47.14K | Feb 20, 2026 | Performance Shares |
| Stephen Jason Officer | Feb 18, 2026 | 5,393 | $4.30K | Feb 18, 2026 | Restricted Stock |
| McGee Brian Officer | Nov 20, 2025 | 4,579 | $7.19K | Nov 20, 2025 | Performance Shares |
| Stephen Jason Officer | Nov 18, 2025 | 26,011 | $39.56K | Nov 18, 2025 | Employee Stock Purchase Plan |
| Gotcher Peter Director | Aug 26, 2025 | 111,792 | $201.23K | Aug 26, 2025 | Acquired as compensation -- Restricted Stock Units |
| McGee Brian Officer | Aug 20, 2025 | 150,043 | $186.55K | Aug 20, 2025 | Performance Shares |
| Family Trust Goldman-Valeriote Director | Aug 14, 2025 | 30,000 | $39.28K | Aug 14, 2025 | Restricted stock vesting under a registered plan |
| Family Trust Goldman-Valeriote Director | Aug 13, 2025 | 60,000 | $74.58K | Aug 13, 2025 | Restricted stock vesting under a registered plan |
| Jahnke Dean Officer | Feb 19, 2025 | 6,323 | $5.41K | Feb 19, 2025 | Restricted Stock |
| J. Lurie Alexander Director | Nov 13, 2024 | 280,388 | $398.15K | Nov 13, 2024 | Transfer |
| Jahnke Dean Officer | Feb 16, 2024 | 27,849 | $67.09K | Feb 16, 2024 | Restricted Stock |
| McGee Brian Officer | Feb 16, 2024 | 121,441 | $291.26K | Feb 16, 2024 | Performance Shares |
| Lafrades Charles Officer | Feb 16, 2024 | 8,166 | $19.69K | Feb 16, 2024 | Employee Stock Purchase Plan |