Alphabet Inc. (GOOGL) operating KPIs
GOOGLNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as GOOG, GOOGM, GOOGN
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Jul 23, 2026Score 21/3028% below fair value
$279.84−3.98 (-1.40%)
Close on Oct 30, 2026Market cap $3.41TP/E 14.0Yield 0.30%
Alphabet cost-per-impression growth y/y (%)
Annual figures from Alphabet's filings and investor materials
Latest, 2025
7.0%
Period ended Dec 31, 2025
Change on a year earlier
-3.0 pts
10.0% in 2024
History
6 years
Since 2020
Sources
6
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Cost-per-impression growth y/y (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 7.0% | -3.0 pts | Alphabet Form 10-K, filed 2026-02-05 ↗ |
| 2024 | Dec 31, 2024 | 10.0% | +10.0 pts | Alphabet Form 10-K, filed 2025-02-05 ↗ |
| 2023 | Dec 31, 2023 | 0.0% | -1.0 pts | Alphabet Form 10-K, filed 2024-01-31 ↗ |
| 2022 | Dec 31, 2022 | 1.0% | -34.0 pts | Alphabet Form 10-K, filed 2023-02-03 ↗ |
| 2021 | Dec 31, 2021 | 35.0% | +43.0 pts | Alphabet Form 10-K, filed 2022-02-02 ↗ |
| 2020 | Dec 31, 2020 | -8.0% | – | Alphabet Form 10-K, filed 2021-02-03 ↗ |
Cite this data
StockData. (2026). Alphabet Cost-per-impression growth y/y (%), annual 2020–2025 [Data set]. Compiled from Alphabet SEC filings and investor materials. https://stockdatahq.com/stocks/googl/kpis/cpm
See every metric in the Alphabet KPI table. Data updated Oct 22, 2026.