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Alphabet Inc. (GOOGL) operating KPIs

GOOGLNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as GOOG, GOOGM, GOOGN
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Jul 23, 2026Score 21/3028% below fair value
$279.84−3.98 (-1.40%)

Close on Oct 30, 2026Market cap $3.41TP/E 14.0Yield 0.30%

Alphabet cost-per-impression growth y/y (%)

Quarterly figures from Alphabet's filings and investor materials

QuarterlyAnnual
Latest, Q2 2026
13.0%
Period ended Jun 30, 2026
Change on a year earlier
+7.0 pts
6.0% in Q2 2025
History
17 quarters
Since Q1 2021
Sources
17
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedCost-per-impression growth y/y (%)Year on yearSource
Q2 2026Jun 30, 202613.0%+7.0 ptsAlphabet Form 10-Q, filed 2026-07-23 ↗
Q1 2026Mar 31, 20266.0%+2.0 ptsAlphabet Form 10-Q, filed 2026-04-30 ↗
Q3 2025Sep 30, 20256.0%-9.0 ptsAlphabet Form 10-Q, filed 2025-10-30 ↗
Q2 2025Jun 30, 20256.0%-7.0 ptsAlphabet Form 10-Q, filed 2025-07-24 ↗
Q1 2025Mar 31, 20254.0%-10.0 ptsAlphabet Form 10-Q, filed 2025-04-25 ↗
Q3 2024Sep 30, 202415.0%+14.0 ptsAlphabet Form 10-Q, filed 2024-10-30 ↗
Q2 2024Jun 30, 202413.0%+18.0 ptsAlphabet Form 10-Q, filed 2024-07-24 ↗
Q1 2024Mar 31, 202414.0%+19.0 ptsAlphabet Form 10-Q, filed 2024-04-26 ↗
Q3 2023Sep 30, 20231.0%+6.0 ptsAlphabet Form 10-Q, filed 2023-10-25 ↗
Q2 2023Jun 30, 2023-5.0%-7.0 ptsAlphabet Form 10-Q, filed 2023-07-26 ↗
Q1 2023Mar 31, 2023-5.0%-22.0 ptsAlphabet Form 10-Q, filed 2023-04-26 ↗
Q3 2022Sep 30, 2022-5.0%-44.0 ptsAlphabet Form 10-Q, filed 2022-10-26 ↗
Q2 2022Jun 30, 20222.0%-61.0 ptsAlphabet Form 10-Q, filed 2022-07-27 ↗
Q1 2022Mar 31, 202217.0%-2.0 ptsAlphabet Form 10-Q, filed 2022-04-27 ↗
Q3 2021Sep 30, 202139.0%–Alphabet Form 10-Q, filed 2021-10-27 ↗
Q2 2021Jun 30, 202163.0%–Alphabet Form 10-Q, filed 2021-07-28 ↗

Cite this data

StockData. (2026). Alphabet Cost-per-impression growth y/y (%), quarterly Q1 2021–Q2 2026 [Data set]. Compiled from Alphabet SEC filings and investor materials. https://stockdatahq.com/stocks/googl/kpis/cpm

See every metric in the Alphabet KPI table. Data updated Oct 22, 2026.