eBay Inc (EBAY) operating KPIs
EBAYNasdaqServices-Business Services, NECFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 29, 2026Score 12/3043% above fair value
$121.64+0.45 (+0.37%)
Close on Oct 30, 2026Market cap $54.13BP/E 26.4Yield –
eBay advertising Revenue Penetration (% of GMV) (%)
Tổng doanh thu quảng cáo chia cho tổng GMV (Q3'26 không tính Depop theo chú thích công bố).
Latest, 2025
2.5%
Period ended Dec 31, 2025
Change on a year earlier
+0.3 pts
2.2% in 2024
History
4 years
Since 2022
Sources
1
eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising Revenue Penetration (% of GMV) (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 2.5% | +0.3 pts | eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf ↗ |
| 2024 | Dec 31, 2024 | 2.2% | +0.2 pts | eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf ↗ |
| 2023 | Dec 31, 2023 | 2.0% | +0.4 pts | eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf ↗ |
| 2022 | Dec 31, 2022 | 1.6% | – | eBay IR Presentation — eBay-Investor-Presentation-Mar-2026-vFinal.pdf ↗ |
Cite this data
StockData. (2026). eBay Advertising Revenue Penetration (% of GMV) (%), annual 2022–2025 [Data set]. Compiled from eBay SEC filings and investor materials. https://stockdatahq.com/stocks/ebay/kpis/ads_gmv_penetration_pct
See every metric in the eBay KPI table. Data updated Oct 31, 2026.