Carvana Co. (CVNA) operating KPIs
CVNANYSERetail-Auto Dealers & Gasoline StationsFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 28, 2026Score 11/30496% above fair value
$68.29−0.02 (-0.03%)
Close on Oct 30, 2026Market cap $75.15BP/E –Yield –
Carvana advertising Expense ($M)
Form 10-Q / 10-K Segment & MD&A Components of SG&A & IR Supplemental Tables
Latest, FY2025
363
Period ended Dec 31, 2025
Change on a year earlier
+58.5%
229 in FY2024
History
11 years
Since FY2015
Sources
7
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising Expense ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 363 | +58.5% | Form 10-K (filed 2026-02-18) ↗ |
| FY2024 | Dec 31, 2024 | 229 | +0.4% | Form 10-K (filed 2026-02-18) ↗ |
| FY2023 | Dec 31, 2023 | 228 | -53.5% | Form 10-K (filed 2026-02-18) ↗ |
| FY2022 | Dec 31, 2022 | 490 | +2.3% | Form 10-K (filed 2025-02-19) ↗ |
| FY2021 | Dec 31, 2021 | 479 | +67.5% | Form 10-K (filed 2024-02-22) ↗ |
| FY2020 | Dec 31, 2020 | 286 | +40.2% | Form 10-K (filed 2023-02-23) ↗ |
| FY2019 | Dec 31, 2019 | 204 | +83.8% | Form 10-K (filed 2022-02-24) ↗ |
| FY2018 | Dec 31, 2018 | 111 | +99.3% | SEC Filing ↗ |
| FY2017 | Dec 31, 2017 | 55.7 | +106.3% | Form 10-K (filed 2018-03-06) ↗ |
| FY2016 | Dec 31, 2016 | 27 | +152.3% | Form 10-K (filed 2018-03-06) ↗ |
| FY2015 | Dec 31, 2015 | 10.7 | – | Form 10-K (filed 2018-03-06) ↗ |
Cite this data
StockData. (2026). Carvana Advertising Expense ($M), annual FY2015–FY2025 [Data set]. Compiled from Carvana SEC filings and investor materials. https://stockdatahq.com/stocks/cvna/kpis/sga_advertising_m
See every metric in the Carvana KPI table. Data updated Oct 29, 2026.