Alibaba Group Holding Ltd
BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
$101.50+3.46 (+3.53%)
Close on Nov 2, 2026Market cap $235.74BP/E 15.3Yield –
Alibaba SBC Expense — Sales and Marketing (RMB M) by Year
SBC Expense — Sales and Marketing (RMB M) (M)
Alibaba SBC Expense — Sales and Marketing (RMB M): 2,321M in FY2026, up 8.6% from a year earlier.
Latest, FY2026
2,321
Period ended Mar 31, 2026
Change on a year earlier
+8.6%
2,137 in FY2025
History
13 years
Since FY2014
Sources
12
Documents cited below
Where the FY2026 figure comes from
“|| Sales and marketing expenses | 2,137 | 0.2 | % | 2,321 | 337 | 0.2 | % | 0.0 | %”
Source: Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-05-13) ↗
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
Cite this data
StockData. (2026). Alibaba SBC Expense — Sales and Marketing (RMB M) (M), annual FY2014–FY2026 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/sbc-sm-61
See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.