Alibaba Group Holding Ltd
BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
$101.50+3.46 (+3.53%)
Close on Nov 2, 2026Market cap $235.74BP/E 15.4Yield –
Alibaba SBC Expense — Sales and Marketing (RMB M) by Quarter
SBC Expense — Sales and Marketing (RMB M) (M)
Alibaba SBC Expense — Sales and Marketing (RMB M): 337M in Q1 FY27, down 26.4% from a year earlier.
Latest, Q1 FY27
337
Period ended Jun 30, 2026
Change on a year earlier
-26.4%
458 in Q1 FY26
History
52 quarters
Since Q2 FY14
Sources
48
Documents cited below
Where the Q1 FY27 figure comes from
“|| Sales and marketing expenses | 458 | 0.2 | % | 337 | 50 | 0.1 | % | (0.1 | )%”
Source: Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-08-20) ↗
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
Cite this data
StockData. (2026). Alibaba SBC Expense — Sales and Marketing (RMB M) (M), quarterly Q2 FY14–Q1 FY27 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/sbc-sm-61
See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.