Alibaba Group Holding Ltd (BABA) operating KPIs
BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
$98.04−1.50 (-1.51%)
Close on Oct 30, 2026Market cap $227.70BP/E 14.9Yield –
Alibaba legacy Consumer Ecosystem — Annual Active Consumers (AAC) on China Retail Marketplaces (M) (M)
Trailing 12-month active consumers on Taobao and Tmall (307M in Q2 FY15 -> 811M in Q4 FY21); standalone quarterly AAC disclosure was discontinued after FY2022.
Latest, FY2021
811
Period ended Mar 31, 2021
Change on a year earlier
+11.7%
726 in FY2020
History
7 years
Since FY2015
Sources
7
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Legacy Consumer Ecosystem — Annual Active Consumers (AAC) on China Retail Marketplaces (M) (M) | Year on year | Source |
|---|---|---|---|---|
| FY2021 | Mar 31, 2021 | 811 | +11.7% | Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2021-05-13) ↗ |
| FY2020 | Mar 31, 2020 | 726 | +11.0% | Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2020-05-22) ↗ |
| FY2019 | Mar 31, 2019 | 654 | +18.5% | Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2019-05-15) ↗ |
| FY2018 | Mar 31, 2018 | 552 | +21.6% | Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2018-05-04) ↗ |
| FY2017 | Mar 31, 2017 | 454 | +7.3% | Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2017-05-18) ↗ |
| FY2016 | Mar 31, 2016 | 423 | +20.9% | Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2016-05-05) ↗ |
| FY2015 | Mar 31, 2015 | 350 | – | Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2015-05-07) ↗ |
Breakdown
What makes up legacy consumer ecosystem — annual active consumers (aac) on china retail marketplaces (m)
Cite this data
StockData. (2026). Alibaba Legacy Consumer Ecosystem — Annual Active Consumers (AAC) on China Retail Marketplaces (M) (M), annual FY2015–FY2021 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/leg_aac_china_58
See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.