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Alibaba Group Holding Ltd (BABA) operating KPIs

BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
Financials through fiscal 2026, year ended Mar 31, 2026Last filing: 20-F on May 20, 2026Score 6/30
$98.04−1.50 (-1.51%)

Close on Oct 30, 2026Market cap $227.70BP/E 14.9Yield –

Alibaba legacy Consumer Ecosystem — Annual Active Consumers (AAC) on China Retail Marketplaces (M) (M)

Trailing 12-month active consumers on Taobao and Tmall (307M in Q2 FY15 -> 811M in Q4 FY21); standalone quarterly AAC disclosure was discontinued after FY2022.

QuarterlyAnnual
Latest, Q4 FY21
811
Period ended Mar 31, 2021
Change on a year earlier
+11.7%
726 in Q4 FY20
History
27 quarters
Since Q2 FY15
Sources
27
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedLegacy Consumer Ecosystem — Annual Active Consumers (AAC) on China Retail Marketplaces (M) (M)Year on yearSource
Q4 FY21Mar 31, 2021811+11.7%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2021-05-13) ↗
Q3 FY21Dec 31, 2020779+9.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2021-02-02) ↗
Q2 FY21Sep 30, 2020757+9.2%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2020-11-05) ↗
Q1 FY21Jun 30, 2020742+10.1%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2020-08-20) ↗
Q4 FY20Mar 31, 2020726+11.0%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2020-05-22) ↗
Q3 FY20Dec 31, 2019711+11.8%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2020-02-13) ↗
Q2 FY20Sep 30, 2019693+15.3%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2019-11-01) ↗
Q1 FY20Jun 30, 2019674+17.0%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2019-08-15) ↗
Q4 FY19Mar 31, 2019654+18.5%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2019-05-15) ↗
Q3 FY19Dec 31, 2018636+23.5%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2019-01-30) ↗
Q2 FY19Sep 30, 2018601+23.2%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2018-11-02) ↗
Q1 FY19Jun 30, 2018576+23.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2018-08-23) ↗
Q4 FY18Mar 31, 2018552+21.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2018-05-04) ↗
Q3 FY18Dec 31, 2017515+16.3%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2018-02-01) ↗
Q2 FY18Sep 30, 2017488+11.2%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2017-11-02) ↗
Q1 FY18Jun 30, 2017466+7.4%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2017-08-17) ↗

Breakdown

What makes up legacy consumer ecosystem — annual active consumers (aac) on china retail marketplaces (m)

Cite this data

StockData. (2026). Alibaba Legacy Consumer Ecosystem — Annual Active Consumers (AAC) on China Retail Marketplaces (M) (M), quarterly Q2 FY15–Q4 FY21 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/leg_aac_china_58

See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.