Alibaba Group Holding Ltd
BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
$101.50+3.46 (+3.53%)
Close on Nov 2, 2026Market cap $235.74BP/E 15.3Yield –
Alibaba Sales and Marketing Expenses Excluding SBC by Year
Sales and Marketing Expenses Excluding SBC (RMB M) (M)
Alibaba Sales and Marketing Expenses Excluding SBC: 242,702M in FY2026, up 71.1% from a year earlier. That is the highest of the 11 years on record here.
Latest, FY2026
242,702
Period ended Mar 31, 2026
Change on a year earlier
+71.1%
141,884 in FY2025
History
11 years
Since FY2016
Sources
10
Documents cited below
Where the FY2026 figure comes from
“|| Sales and marketing expenses | 141,884 | 14.2 | % | 242,702 | 35,184 | 23.7 | % | 9.5 | %”
Source: Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-05-13) ↗
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
Cite this data
StockData. (2026). Alibaba Sales and Marketing Expenses Excluding SBC (M), annual FY2016–FY2026 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/ex-sbc-sm-69
See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.