Alibaba Group Holding Ltd
BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
$101.50+3.46 (+3.53%)
Close on Nov 2, 2026Market cap $235.74BP/E 15.4Yield –
Alibaba Sales and Marketing Expenses Excluding SBC by Quarter
Sales and Marketing Expenses Excluding SBC (RMB M) (M)
Alibaba Sales and Marketing Expenses Excluding SBC: 47,288M in Q1 FY27, down 10.3% from a year earlier.
Latest, Q1 FY27
47,288
Period ended Jun 30, 2026
Change on a year earlier
-10.3%
52,720 in Q1 FY26
History
45 quarters
Since Q1 FY16
Sources
41
Documents cited below
Where the Q1 FY27 figure comes from
“|| Sales and marketing expenses | 52,720 | 21.3 | % | 47,288 | 6,969 | 17.6 | % | (3.7 | )%”
Source: Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-08-20) ↗
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
Cite this data
StockData. (2026). Alibaba Sales and Marketing Expenses Excluding SBC (M), quarterly Q1 FY16–Q1 FY27 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/ex-sbc-sm-69
See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.