Zhihu Inc. (ZH) KPIs and segments
Close on Nov 13, 2026Market cap $239.28MP/E –Yield –
KPIs & segments
Operating metrics and segments that drive Zhihu's business
Zhihu's revenue by segment, product and region, plus the counts and sizes it tags in its 10-K and 10-Q filings (XBRL). Each figure links to the filing it came from. A fuller KPI sheet built from earnings releases and presentations is on the way. See the segment tables for a trailing-twelve-month view, or how companies compare on operating metrics.
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| Add to chart | Metric | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 |
|---|---|---|---|---|---|---|---|---|
Paid membership(CN¥M) | 1,539 | 1,762 | 1,827 | 1,231 | 669 | 320 | 88.0 | |
Marketing services(CN¥M) | 844 | 1,247 | 1,653 | 1,956 | 2,135 | 843 | 577 | |
Vocational training(CN¥M) | 468 | 566 | 248 | 45.8 | 7.08 | |||
Others(CN¥M) | 366 | 590 | 719 | 169 | 110 | 45.5 | 4.45 | |
Earlier reporting (last reported 2022)1 | ||||||||
Italic numbers are calculated by StockData from reported figures (hover for the formula). Numbers with a dotted underline are read from the text of earnings releases and presentations; hover to see the exact sentence. Tick a row to add it to the chart above (up to 8 lines).
Methodology and excluded metrics
- Core rows come from the segment and revenue-disaggregation notes of 10-K and 10-Q filings (XBRL), linked to each filing. Fourth-quarter figures are the fiscal year less the first nine months (shown in italic).
Data updated 2026-04-17.
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