Zhihu Inc.

Zhihu Inc. operates an online content community in China centered on question-and-answer exchanges and user-generated knowledge. The company organizes its business into marketing services, paid memberships, and other services. Its marketing offerings provide merchants and brand advertisers with launch-screen ads, feed advertisements, and integrated content-commerce solutions. Through its Yan Selection membership and Yanyan Story application, Zhihu supplies paying subscribers with premium reading materials, fictional stories, lectures, and audiobooks. In addition, the platform offers vocational training programs, intellectual property licensing, and e-commerce product recommendation services to its user base.

The company is headquartered in Beijing, China. Operating primarily within China, Zhihu's content network encompasses over 1,000 topical categories. As of late 2025, the platform has 80.3 million cumulative content contributors who have generated 953.9 million pieces of content. Zhihu averages 13.5 million monthly subscribing members, with young users under thirty accounting for more than 73.2% of its active audience.

Summary of the business section of Zhihu's latest annual report, written by StockData.

“The following table sets forth the number of our employees by function as of December 31, 2025. … Content and Content-Related Operations 269 23.3”