Yum Brands Inc
YUMNYSERetail-Eating PlacesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 5, 2026Score 13/303% below fair value
$157.60+2.20 (+1.42%)
Close on Nov 2, 2026Market cap $43.01BP/E 19.8Yield 1.80%
Yum Brands Franchise Advertising and Other Services Expense by Quarter
Franchise Advertising and Other Services Expense ($M) ($M)
Yum Brands Franchise Advertising and Other Services Expense: $444M in Q2 2026, up 3.7% from a year earlier.
Latest, Q2 2026
444
Period ended Jun 30, 2026
Change on a year earlier
+3.7%
428 in Q2 2025
History
10 quarters
Since Q1 2024
Sources
2
Documents cited below
Where the Q2 2026 figure comes from
Source: IR Website Data (FY2026Q2) ↗
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Franchise Advertising and Other Services Expense ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| Q2 2026 | Jun 30, 2026 | 444 | +3.7% | IR Website Data (FY2026Q2) ↗ |
| Q1 2026 | Mar 31, 2026 | 419 | +5.8% | IR Website Data (FY2026Q2) ↗ |
| Q4 2025 | Dec 31, 2025 | 547 | +0.9% | IR Website Data (FY2026Q2) ↗ |
| Q3 2025 | Sep 30, 2025 | 427 | +6.5% | IR Website Data (FY2026Q2) ↗ |
| Q2 2025 | Jun 30, 2025 | 428 | +6.7% | IR Website Data (FY2026Q2) ↗ |
| Q1 2025 | Mar 31, 2025 | 396 | +7.9% | IR Website Data (FY2026Q2) ↗ |
| Q4 2024 | Dec 31, 2024 | 542 | – | IR Website Data (FY2025Q4) ↗ |
| Q3 2024 | Sep 30, 2024 | 401 | – | IR Website Data (FY2025Q4) ↗ |
| Q2 2024 | Jun 30, 2024 | 401 | – | IR Website Data (FY2025Q4) ↗ |
| Q1 2024 | Mar 31, 2024 | 367 | – | IR Website Data (FY2025Q4) ↗ |
Cite this data
StockData. (2026). Yum Brands Franchise Advertising and Other Services Expense ($M), quarterly Q1 2024–Q2 2026 [Data set]. Compiled from Yum Brands SEC filings and investor materials. https://stockdatahq.com/stocks/yum/kpis/ir-consol-ad-expenses-m
See every metric in the Yum Brands KPI table. Data updated Nov 2, 2026.