Block, Inc.
XYZNYSEServices-Prepackaged SoftwareFiscal year ends December 31Also trades as BSQKZ
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 5, 2026Score 13/3048% above fair value
$77.08+0.86 (+1.13%)
Close on Nov 2, 2026Market cap $46.31BP/E 137.6Yield –
Block Cash App Sales & Marketing Expense by Year
Cash App Sales & Marketing Expense ($M) ($M)
Block Cash App Sales & Marketing Expense: $1,367M in FY2025, up 12.7% from a year earlier.
Latest, FY2025
1,367
Period ended Dec 31, 2025
Change on a year earlier
+12.7%
1,213 in FY2024
History
2 years
Since FY2024
Sources
1
Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-02-26)
Where the FY2025 figure comes from
“|| Cash App sales and marketing expense | $ | 396 | $ | 310 | $ | 1,367 | $ | 1,213”
Source: Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-02-26) ↗
Reported in Form 8-K Shareholder Letter — Select Operating Metrics & Reconciliations.
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Cash App Sales & Marketing Expense ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 1,367 | +12.7% | Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-02-26) ↗ |
| FY2024 | Dec 31, 2024 | 1,213 | – | Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-02-26) ↗ |
Cite this data
StockData. (2026). Block Cash App Sales & Marketing Expense ($M), annual FY2024–FY2025 [Data set]. Compiled from Block SEC filings and investor materials. https://stockdatahq.com/stocks/xyz/kpis/cash-app-sm-expense
See every metric in the Block KPI table. Data updated Nov 2, 2026.