Block, Inc.
Close on Nov 2, 2026Market cap $46.31BP/E 137.6Yield –
Block Cash App Sales & Marketing Expense by Quarter
Cash App Sales & Marketing Expense ($M) ($M)
Block Cash App Sales & Marketing Expense: $413M in Q2 2026, up 27.9% from a year earlier. That is the highest of the 8 quarters on record here.
Where the Q2 2026 figure comes from
“|| Cash App sales and marketing expense | $ | 413 | $ | 323 | $ | 803 | $ | 610”
Source: Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-08-05) ↗
Reported in Form 8-K Shareholder Letter — Select Operating Metrics & Reconciliations.
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Cash App Sales & Marketing Expense ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| Q2 2026 | Jun 30, 2026 | 413 | +27.9% | Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-08-05) ↗ |
| Q1 2026 | Mar 31, 2026 | 390 | +35.9% | Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-05-07) ↗ |
| Q4 2025 | Dec 31, 2025 | 396 | +27.7% | Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-02-26) ↗ |
| Q3 2025 | Sep 30, 2025 | 361 | +13.7% | Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2025-11-06) ↗ |
| Q2 2025 | Jun 30, 2025 | 323 | – | Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-08-05) ↗ |
| Q1 2025 | Mar 31, 2025 | 287 | – | Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-05-07) ↗ |
| Q4 2024 | Dec 31, 2024 | 310 | – | Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2026-02-26) ↗ |
| Q3 2024 | Sep 30, 2024 | 318 | – | Block Form 8-K Ex. 99.1 Shareholder Letter (filed 2025-11-06) ↗ |
Cite this data
StockData. (2026). Block Cash App Sales & Marketing Expense ($M), quarterly Q3 2024–Q2 2026 [Data set]. Compiled from Block SEC filings and investor materials. https://stockdatahq.com/stocks/xyz/kpis/cash-app-sm-expense
See every metric in the Block KPI table. Data updated Nov 2, 2026.