WINANasdaqRetail-Miscellaneous RetailFiscal year ends December 26
WINMARK CORP
Financials through Q3 FY2026, quarter ended Sep 26, 2026Last filing: 10-Q on Oct 14, 2026
$302.11−12.72 (-4.04%)
Close on Oct 19, 2026
- Market cap
- $1.11B
- P/E (TTM)
- 27.0
- Dividend yield
- –
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
89.5%
3M of 4M shares
Institutional holders
216
25 new, 34 sold out
Net institutional buying
-0M
In Q2 2026
Insider trades, 12 months
0 buys · 5 sales
Net sold $4.13M
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| BlackRock, Inc. | 432,141 | 12.10% | 13G (passive) amendment | Jan 31, 2026 |
| / Neuberger Berman Group LLC | 308,394 | 8.84% | 13G (passive) | Dec 31, 2023 |
| Renaissance Technologies Holdings Corporation | 220,496 | 6.21% | 13G (passive) | Jun 4, 2025 |
| The Charger Corporation | 190,157 | 5.32% | 13G (passive) | Jun 30, 2026 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of WINA | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| BlackRock, Inc. | 489,771 | 13.63% | $207.21M | +23,394 | 0.00% |
| Neuberger Berman Group LLC | 286,587 | 7.98% | $121.25M | +1,911 | 0.08% |
| Renaissance Technologies LLC | 204,412 | 5.69% | $86.48M | −1,463 | 0.12% |
| First Trust Advisors LP | 175,481 | 4.89% | $74.24M | +25,112 | 0.04% |
| AltraVue Capital, LLC | 172,363 | 4.80% | $72.92M | +10,500 | 5.26% |
| Vanguard Capital Management LLC | 139,932 | 3.90% | $59.20M | +2,110 | 0.00% |
| State Street Corp | 130,360 | 3.63% | $55.15M | +6,715 | 0.00% |
| Jacobs Levy Equity Management, Inc | 92,300 | 2.57% | $39.05M | −4,119 | 0.14% |
| Fisher Asset Management, LLC | 92,208 | 2.57% | $39.01M | −3,162 | 0.01% |
| Port Capital LLC | 86,767 | 2.42% | $36.71M | −11,419 | 1.50% |
| Geode Capital Management, LLC | 86,022 | 2.39% | $36.40M | +4,705 | 0.00% |
| Nine Ten Capital Management LLC | 83,671 | 2.33% | $35.40M | – | 11.02% |
| Dimensional Fund Advisors LP | 73,501 | 2.05% | $31.10M | −878 | 0.01% |
| Copeland Capital Management, LLC | 63,059 | 1.76% | $26.68M | −1,888 | 0.55% |
| Alliancebernstein L.P. | 62,878 | 1.75% | $26.88M | −12,544 | 0.01% |
| Vanguard Portfolio Management LLC | 59,524 | 1.66% | $25.18M | +8,751 | 0.00% |
| Select Equity Group, L.P. | 50,929 | 1.42% | $21.55M | +20,520 | 0.11% |
| Rockefeller Capital Management L.P. | 42,145 | 1.17% | $17.83M | +11,615 | 0.03% |
| Northern Trust Corp | 38,050 | 1.06% | $16.10M | +2,643 | 0.00% |
| Goldman Sachs Group Inc | 36,718 | 1.02% | $15.53M | −33,300 | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 216 | 3M | 89.5% | 25 / 91 | 71 / 34 | 0M | 0M |
| Q1 2026 | 230 | 3M | 90.5% | 45 / 89 | 66 / 36 | 1M | 0M |
| Q4 2025 | 225 | 3M | 84.2% | 33 / 81 | 74 / 23 | 0M | 0M |
| Q3 2025 | 217 | 3M | 83.4% | 26 / 71 | 80 / 21 | 0M | 0M |
| Q2 2025 | 214 | 3M | 82.5% | 45 / 79 | 62 / 26 | 0M | 0M |
| Q1 2025 | 196 | 3M | 75.4% | 34 / 75 | 53 / 20 | 0M | 0M |
| Q4 2024 | 185 | 3M | 74.4% | 34 / 60 | 62 / 22 | 0M | 0M |
| Q3 2024 | 176 | 3M | 74.2% | 27 / 65 | 55 / 17 | 0M | 0M |
| Q2 2024 | 167 | 3M | 73.4% | 23 / 69 | 47 / 24 | 0M | 0M |
| Q1 2024 | 170 | 3M | 76.1% | 27 / 62 | 54 / 24 | 0M | 0M |
| Q4 2023 | 167 | 3M | 73.7% | 34 / 53 | 56 / 6 | 0M | 0M |
| Q3 2023 | 141 | 2M | 68.6% | 16 / 57 | 45 / 23 | 0M | 0M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of WINA | Value | % of fund | As of |
|---|---|---|---|---|---|
| iShares Core S&P Small-Cap ETF | 178,948 | 4.98% | $75.71M | 0.07% | Jun 30, 2026 |
| Neuberger Genesis Fund | 168,630 | 4.69% | $63.84M | 0.87% | May 31, 2026 |
| First Trust SMID Cap Rising Dividend Achievers ETF | 164,615 | 4.58% | $69.65M | 0.61% | Jun 30, 2026 |
| Vanguard Total Stock Market Index Fund | 102,395 | 2.85% | $43.32M | 0.00% | Jun 30, 2026 |
| iShares Russell 2000 ETF | 76,272 | 2.12% | $32.27M | 0.04% | Jun 30, 2026 |
| Vanguard Extended Market Index Fund | 34,276 | 0.95% | $14.50M | 0.01% | Jun 30, 2026 |
| Fidelity Small Cap Index Fund | 33,107 | 0.92% | $11.04M | 0.03% | Jul 31, 2026 |
| iShares Russell 2000 Value ETF | 27,606 | 0.77% | $11.68M | 0.08% | Jun 30, 2026 |
| State Street(R) SPDR(R) Portfolio S&P 600(TM) Small Cap ETF | 27,290 | 0.76% | $11.55M | 0.07% | Jun 30, 2026 |
| Ave Maria Value Fund | 26,600 | 0.74% | $11.25M | 2.10% | Jun 30, 2026 |
| JNL Multi-Manager Small Cap Value Fund | 22,104 | 0.62% | $9.35M | 0.47% | Jun 30, 2026 |
| Bridge Builder Small/Mid Cap Growth Fund | 19,545 | 0.54% | $8.27M | 0.07% | Jun 30, 2026 |
| Neuberger Berman Genesis Portfolio | 18,239 | 0.51% | $7.72M | 0.98% | Jun 30, 2026 |
| Old Westbury Small & Mid Cap Strategies Fund | 16,734 | 0.47% | $5.58M | 0.06% | Jul 31, 2026 |
| U.S. Micro Cap Portfolio | 16,260 | 0.45% | $5.42M | 0.07% | Jul 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Brett D. Heffes | CHAIR AND CEO, Director | 114,738 | 3.19% | Jun 1, 2026 |
| Lisa Schurke Hake | CHIEF MARKETING OFFICER | – | – | Jun 1, 2026 |
| Renae M. Gaudette | CHIEF OPERATING OFFICER | 21,360 | 0.59% | Jun 1, 2026 |
| Anthony D. Ishaug | CHIEF FINANCIAL OFFICER | 69,776 | 1.94% | Jun 1, 2026 |
| Percy C. Tomlinson Jr | Director | 4,500 | 0.13% | Jul 1, 2026 |
| Lawrence A. Barbetta | Director | 649 | 0.02% | Jun 3, 2026 |
| Stephanie S. Hoppe | Director | – | – | Jun 1, 2026 |
| Keith Credendino | Director | – | – | Jun 1, 2026 |
| Amy C. Becker | Director | – | – | Jun 1, 2026 |
| Philip Irving Smith | Director | – | – | Jun 1, 2026 |
| Gina Decaro Sprenger | Director | 250 | 0.01% | Jun 1, 2026 |
| Jenele C. Grassle | Director | 2,500 | 0.07% | Mar 5, 2026 |
| Ronald G. Olson | 10% owner | 146,335 | 4.07% | Feb 14, 2025 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Percy C. Tomlinson Jr Director | Jul 1, 2026 | Option exercise | +200 | $197.80 | $39.56K | 4,500 |
| Percy C. Tomlinson Jr Director | Jul 1, 2026 | Option exercise | +3,500 | $242.58 | $849.03K | 4,300 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | Apr 30, 2026 | Option exercise | +3,293 | $98.25 | $323.54K | 69,776 |
| Renae M. Gaudette CHIEF OPERATING OFFICER | Apr 28, 2026 | Option exercise | +2,500 | $98.25 | $245.63K | 21,360 |
| Jenele C. Grassle Director | Mar 4, 2026 | Sale | −3,900 | $475.80 | $1.86M | 2,500 |
| Percy C. Tomlinson Jr Director | Mar 3, 2026 | Sale | −1,660 | $460.52 | $764.46K | 800 |
| Percy C. Tomlinson Jr Director | Feb 26, 2026 | Option exercise | +1,600 | $242.58 | $388.13K | 2,400 |
| Percy C. Tomlinson Jr Director | Feb 26, 2026 | Option exercise | +60 | $197.80 | $11.87K | 2,460 |
| Jenele C. Grassle Director | Feb 25, 2026 | Option exercise | +750 | $176.20 | $132.15K | 6,400 |
| Jenele C. Grassle Director | Feb 25, 2026 | Option exercise | +800 | $134.25 | $107.40K | 3,300 |
| Jenele C. Grassle Director | Feb 25, 2026 | Option exercise | +800 | $143.20 | $114.56K | 4,100 |
| Jenele C. Grassle Director | Feb 25, 2026 | Option exercise | +750 | $164.84 | $123.63K | 5,650 |
| Jenele C. Grassle Director | Feb 25, 2026 | Option exercise | +800 | $156.00 | $124.80K | 4,900 |
| Jenele C. Grassle Director | Nov 21, 2025 | Sale | −2,400 | $420.87 | $1.01M | 2,500 |
| Jenele C. Grassle Director | Nov 19, 2025 | Option exercise | +800 | $125.50 | $100.40K | 4,100 |
| Jenele C. Grassle Director | Nov 19, 2025 | Option exercise | +800 | $122.50 | $98.00K | 4,900 |
| Jenele C. Grassle Director | Nov 19, 2025 | Option exercise | +800 | $98.25 | $78.60K | 3,300 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | Nov 7, 2025 | Option exercise | +2,490 | $98.25 | $244.64K | 65,973 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | Nov 7, 2025 | Option exercise | +510 | $195.82 | $99.87K | 66,483 |
| Percy C. Tomlinson Jr Director | Nov 4, 2025 | Option exercise | +600 | $197.80 | $118.68K | 800 |
| Renae M. Gaudette CHIEF OPERATING OFFICER | Oct 24, 2025 | Sale | −100 | $435.62 | $43.56K | 19,960 |
| Renae M. Gaudette CHIEF OPERATING OFFICER | Oct 24, 2025 | Sale | −1,100 | $415.43 | $456.97K | 18,860 |
| Renae M. Gaudette CHIEF OPERATING OFFICER | Oct 22, 2025 | Option exercise | +2,500 | $90.99 | $227.48K | 20,060 |
| Lawrence A. Barbetta Director | Sep 17, 2025 | Sale | −636 | $504.91 | $321.12K | 649 |
| Lawrence A. Barbetta Director | Sep 17, 2025 | Sale | −216 | $505.33 | $109.15K | 1,285 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 27, 2025 | Sale | −170 | $451.76 | $76.80K | 114,400 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 27, 2025 | Sale | −1,630 | $452.72 | $737.93K | 114,570 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 27, 2025 | Sale | −1,186 | $454.03 | $538.48K | 116,200 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 27, 2025 | Sale | −1,985 | $454.95 | $903.08K | 117,386 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 27, 2025 | Option exercise | +1,390 | $143.87 | $199.98K | 119,371 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 27, 2025 | Option exercise | +2,868 | $164.84 | $472.76K | 117,981 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 27, 2025 | Option exercise | +2,103 | $176.20 | $370.55K | 115,113 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 26, 2025 | Option exercise | +526 | $164.84 | $86.71K | 114,941 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 26, 2025 | Option exercise | +1,915 | $143.87 | $275.51K | 114,415 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 26, 2025 | Sale | −641 | $452.07 | $289.78K | 113,010 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 26, 2025 | Sale | −800 | $453.82 | $363.06K | 113,651 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 26, 2025 | Sale | −400 | $456.97 | $182.79K | 114,451 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 26, 2025 | Sale | −600 | $458.65 | $275.19K | 114,851 |
| Brett D. Heffes CHAIR AND CEO, Director | Aug 26, 2025 | Option exercise | +510 | $195.82 | $99.87K | 115,451 |
| Gina Decaro Sprenger Director | Aug 13, 2025 | Buy | +250 | $410.77 | $102.69K | 250 |
| Brett D. Heffes CHAIR AND CEO, Director | Jul 17, 2025 | Inheritance | +53 | – | – | 338 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 30, 2025 | Sale | −184 | $420.60 | $77.39K | 56,683 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 30, 2025 | Sale | −457 | $422.00 | $192.85K | 56,867 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 30, 2025 | Sale | −2,859 | $427.07 | $1.22M | 57,624 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 30, 2025 | Sale | −200 | $428.14 | $85.63K | 60,483 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 30, 2025 | Option exercise | +6,800 | $90.99 | $618.73K | 63,483 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 30, 2025 | Sale | −300 | $423.13 | $126.94K | 57,324 |
| Jenele C. Grassle Director | May 16, 2025 | Sale | −1,600 | $428.23 | $685.17K | 2,500 |
| Jenele C. Grassle Director | May 12, 2025 | Option exercise | +800 | $91.93 | $73.54K | 3,300 |
| Jenele C. Grassle Director | May 12, 2025 | Option exercise | +800 | $90.99 | $72.79K | 4,100 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 6, 2025 | Sale | −89 | $365.61 | $32.54K | 57,678 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 6, 2025 | Sale | −169 | $368.14 | $62.22K | 58,801 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 6, 2025 | Option exercise | +3,313 | $91.93 | $304.56K | 60,683 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 6, 2025 | Sale | −308 | $365.09 | $112.45K | 57,370 |
| Anthony D. Ishaug CHIEF FINANCIAL OFFICER | May 6, 2025 | Sale | −1,034 | $367.03 | $379.51K | 57,767 |
| Renae M. Gaudette CHIEF OPERATING OFFICER | Apr 28, 2025 | Option exercise | +2,500 | $91.93 | $229.83K | 17,560 |
| Lawrence A. Barbetta Director | Nov 25, 2024 | Sale | −1,035 | $426.02 | $440.93K | 1,501 |
| Lawrence A. Barbetta Director | Nov 25, 2024 | Sale | −1,986 | $425.21 | $844.47K | 2,536 |
| Ronald G. Olson 10% owner | Nov 25, 2024 | Sale | −1,400 | $424.35 | $594.09K | 146,335 |
| Ronald G. Olson 10% owner | Nov 25, 2024 | Sale | −2,259 | $424.12 | $958.09K | 147,735 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Jenele C. Grassle Director | Jul 14, 2026 | 1,390 | $524.75K | Jul 14, 2026 | Stock Option Exercise |
| Jenele C. Grassle Former Affiliate | May 7, 2026 | 3,000 | $1.10M | May 7, 2026 | Employee Stock Option Exercise |
| Jenele C. Grassle Director | Mar 4, 2026 | 3,900 | $1.87M | Mar 4, 2026 | Employee Stock Option Exercise |
| Family Rev Tr DTD 8/25/16 Tomlinson Board Member | Mar 3, 2026 | 1,660 | $751.90K | Mar 3, 2026 | stock option excercise |
| Jenele C. Grassle Director | Nov 21, 2025 | 2,400 | $1.00M | Nov 21, 2025 | Employee Stock Option Exercise |
| Gaudette Renae COO | Oct 24, 2025 | 1,200 | $500.46K | Oct 24, 2025 | Restricted |
| Lawrence A. Barbetta Director | Sep 17, 2025 | 852 | $430.27K | Sep 17, 2025 | STOCK OPTION EXERCISE |
| Brett D. Heffes Officer, Director | Aug 27, 2025 | 4,971 | $2.23M | Aug 27, 2025 | Stock Option Exercise |
| Brett D. Heffes Officer, Director | Aug 26, 2025 | 2,441 | $1.12M | Aug 26, 2025 | Stock Option Exercise |
| Anthony D. Ishaug Officer | May 30, 2025 | 4,000 | $1.71M | May 30, 2025 | Stock Option Exercise |
| Jenele C. Grassle Director | May 15, 2025 | 1,600 | $669.90K | May 15, 2025 | Employee Stock Option Exercise |
| Anthony D. Ishaug Officer | May 6, 2025 | 1,600 | $589.57K | May 6, 2025 | Stock Option Exercise |
| Ronald G. Olson 10% Stockholder | Nov 25, 2024 | 1,400 | $594.09K | Nov 25, 2024 | FOUNDER SHARES |
| Lawrence A. Barbetta Director | Nov 25, 2024 | 4,500 | $1.91M | Nov 25, 2024 | STOCK OPTION EXERCISE |
| Ronald G. Olson 10% Stockholder | Nov 22, 2024 | 5,000 | $2.04M | Nov 22, 2024 | FOUNDER SHARES |