WINMARK CORP
Close on Oct 19, 2026
- Market cap
- $1.11B
- P/E (TTM)
- 27.0
- Dividend yield
- –
About Winmark
Retail-Miscellaneous Retail, SIC 5900
Winmark Corporation operates as a franchisor of value-oriented retail stores specializing in resale merchandise. The company franchises five retail concepts: Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. These stores buy and sell gently used goods alongside select new items, focusing on apparel, children's products, athletic gear, and musical instruments. Its customer base includes retail consumers seeking discounted secondhand goods and individuals selling their unused items directly to stores.
All stores are owned and operated by franchisees across the United States and Canada, with no corporate locations. As of late 2025, the franchise network comprises 1,378 operating stores, including 165 locations in Canada. Significant corporate assets are situated within the United States, where the business was incorporated in the state of Minnesota, though specific headquarters information is not stated.
Summary of the business section of Winmark's latest annual report, written by StockData.
Company profile
Company
- Legal name
- WINMARK CORP
- Founded
- 1988
- Headquarters
- Minneapolis, MN
- Address
- 605 Highway 169 N Suite 400 55441
- Phone
- (763) 520-8500
- Website
- winmarkcorporation.com
- Employees
- 87, Dec 27, 2025
- Industry
- Retail-Miscellaneous Retail
- Incorporated in
- Minnesota
- Fiscal year ends
- December 26
- Auditor
- GRANT THORNTON LLP, Minneapolis, Minnesota
Stock & identifiers
- Ticker
- WINA
- Exchange
- Nasdaq
- Shares outstanding
- 4M, Jul 13, 2026
- Public float
- $888.32M, Jun 28, 2025
- Filer category
- Large accelerated filer
- SEC CIK
- 908315
- CUSIP
- 974250102
- ISIN
- US9742501029
- LEI
- 5299008RUPRYS1Z81R86
- EIN
- 41-1622691
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Brett D. Heffes | CHAIR AND CEO, Director | 114,738 |
| Lisa Schurke Hake | CHIEF MARKETING OFFICER | – |
| Renae M. Gaudette | CHIEF OPERATING OFFICER | 21,360 |
| Anthony D. Ishaug | CHIEF FINANCIAL OFFICER | 69,776 |
| Percy C. Tomlinson Jr | Director | 4,500 |
| Lawrence A. Barbetta | Director | 649 |
| Stephanie S. Hoppe | Director | – |
| Keith Credendino | Director | – |
| Amy C. Becker | Director | – |
| Philip Irving Smith | Director | – |
| Gina Decaro Sprenger | Director | 250 |
| Jenele C. Grassle | Director | 2,500 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Brett D. Heffes | $2.11M | $2.31M | $927.26K | $257 | $164 |
| FY2024 Brett D. Heffes | $1.83M | $1.09M | $1.02M | $241 | $156 |
| FY2023 Brett D. Heffes | $1.62M | $6.43M | $906.72K | $247 | $113 |
| FY2022 Brett D. Heffes | $1.84M | $2.16M | $1.02M | $136 | $82 |
| FY2021 Brett D. Heffes | $1.83M | $2.53M | $962.05K | $136 | $119 |
| FY2020 Brett D. Heffes | $856.40K | $594.58K | $682.28K | $96 | $139 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of December 27, 2025, we employed 87 employees.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Jul 11, 2006 | Auditor change | Change in certifying accountant (8-K Item 4.01) |
| Nov 13, 2001 | Name change | Name changed from GROW BIZ INTERNATIONAL INC to WINMARK CORP |
| May 12, 1999 | Late filing | Notification of late filing |