Ulta Beauty, Inc.

Ulta Beauty, Inc. operates as a specialty beauty retailer offering cosmetics, fragrances, skin and hair care products, wellness items, and salon services. The company distributes its offerings across mass-market, prestige, and salon categories through physical stores, e-commerce channels, and dedicated mobile applications. Additionally, Ulta provides an online marketplace featuring third-party brands, a digital media and advertising network for brand partners, and shop-in-shop locations within Target department stores. Its core customer base consists of beauty enthusiasts seeking diverse price points, personalized retail experiences, and loyalty rewards.

The retailer conducts business primarily within the United States, managing more than 1,500 retail stores alongside four regional distribution centers and several fulfillment facilities. Internationally, the company oversees luxury retail operations through its Space NK subsidiary across 84 stores in the United Kingdom and two in Ireland. It also maintains a retail footprint via joint venture and franchise agreements in Mexico, Kuwait, and the United Arab Emirates. The company is headquartered in Illinois, where it was established.

Summary of the business section of Ulta Beauty's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

“As of January 31, 2026, the Company employed approximately 65,000 associates in the U.S., 1,800 in the U.K.”