Starbucks Corp (SBUX) operating KPIs
SBUXNasdaqRetail-Eating & Drinking PlacesFiscal year ends September 28
Financials through Q3 FY2026, quarter ended Jun 28, 2026Last filing: 10-Q on Jul 29, 2026Score 9/3098% above fair value
$103.67−1.84 (-1.74%)
Close on Oct 30, 2026Market cap $118.18BP/E 59.6Yield 2.36%
Starbucks u.S. Starbucks Rewards 90-Day Active Members (M)
90-day active Starbucks Rewards members in the U.S. (35.8 million at Q3 FY26; continuous 35-quarter series from Q1 FY18 through Q3 FY26)
Latest, FY2025
34.2
Period ended Sep 30, 2025
Change on a year earlier
+1.2%
33.8 in FY2024
History
8 years
Since FY2018
Sources
7
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | U.S. Starbucks Rewards 90-Day Active Members (M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Sep 30, 2025 | 34.2 | +1.2% | Starbucks Investor Relations Document (Q3 FY24) ↗ |
| FY2024 | Sep 30, 2024 | 33.8 | +3.7% | Starbucks Investor Relations Document (Q3 FY24) ↗ |
| FY2023 | Sep 30, 2023 | 32.6 | +13.6% | Starbucks Investor Relations Document (Q4 FY23) ↗ |
| FY2022 | Sep 30, 2022 | 28.7 | +15.7% | Starbucks Investor Relations Document (Q1 FY22) ↗ |
| FY2021 | Sep 30, 2021 | 24.8 | +28.5% | Starbucks Corporation Form 8-K (Earnings Release / Current Report), filed 2021-10-28 ↗ |
| FY2020 | Sep 30, 2020 | 19.3 | +9.7% | Starbucks Corporation Form 8-K (Earnings Release / Current Report), filed 2020-10-29 ↗ |
| FY2019 | Sep 30, 2019 | 17.6 | +15.0% | Starbucks Corporation Form 8-K (Earnings Release / Current Report), filed 2019-10-30 ↗ |
| FY2018 | Sep 30, 2018 | 15.3 | – | Starbucks Corporation Form 8-K (Earnings Release / Current Report), filed 2018-11-01 ↗ |
Breakdown
What makes up u.s. starbucks rewards 90-day active members
- U.S. Starbucks Rewards Member Spend (% of U.S. Company-Operated Store Tender)58.0% · FY2025
- U.S. Mobile Order Transactions (% of U.S. Company-Operated Store Transactions)31.0% · FY2025
- U.S. Starbucks Card Transactions (% of U.S. Company-Operated Store Transactions)42.0% · FY2025
- U.S. Total Dollars Loaded on Starbucks Cards–
Cite this data
StockData. (2026). Starbucks U.S. Starbucks Rewards 90-Day Active Members (M), annual FY2018–FY2025 [Data set]. Compiled from Starbucks SEC filings and investor materials. https://stockdatahq.com/stocks/sbux/kpis/rewards-us-active-members
See every metric in the Starbucks KPI table. Data updated Oct 25, 2026.