Starbucks Corp (SBUX) operating KPIs
SBUXNasdaqRetail-Eating & Drinking PlacesFiscal year ends September 28
Financials through Q3 FY2026, quarter ended Jun 28, 2026Last filing: 10-Q on Jul 29, 2026Score 9/3098% above fair value
$103.67−1.84 (-1.74%)
Close on Oct 30, 2026Market cap $118.18BP/E 59.6Yield 2.36%
Starbucks advertising Expense (FY, Note 1) ($M)
Form 10-K Note 1 (Advertising)
Latest, FY2025
870
Period ended Sep 30, 2025
Change on a year earlier
+45.6%
597 in FY2024
History
8 years
Since FY2018
Sources
6
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising Expense (FY, Note 1) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Sep 30, 2025 | 870 | +45.6% | Starbucks Corporation Form 10-K, filed 2025-11-14 ↗ |
| FY2024 | Sep 30, 2024 | 597 | +17.6% | Starbucks Corporation Form 10-K, filed 2024-11-20 ↗ |
| FY2023 | Sep 30, 2023 | 508 | +21.9% | Starbucks Corporation Form 10-K, filed 2023-11-17 ↗ |
| FY2022 | Sep 30, 2022 | 417 | +36.6% | Starbucks Corporation Form 10-K, filed 2022-11-18 ↗ |
| FY2021 | Sep 30, 2021 | 305 | +17.9% | Starbucks Corporation Form 10-K, filed 2021-11-19 ↗ |
| FY2020 | Sep 30, 2020 | 259 | +5.3% | Starbucks Corporation Form 10-K, filed 2020-11-12 ↗ |
| FY2019 | Sep 30, 2019 | 246 | -5.6% | Starbucks Corporation Form 10-K, filed 2020-11-12 ↗ |
| FY2018 | Sep 30, 2018 | 260 | – | Starbucks Corporation Form 10-K, filed 2020-11-12 ↗ |
Cite this data
StockData. (2026). Starbucks Advertising Expense (FY, Note 1) ($M), annual FY2018–FY2025 [Data set]. Compiled from Starbucks SEC filings and investor materials. https://stockdatahq.com/stocks/sbux/kpis/ctx-adv-exp
See every metric in the Starbucks KPI table. Data updated Oct 25, 2026.