Royal Caribbean Cruises Ltd
Close on Nov 2, 2026Market cap $85.87BP/E 19.8Yield 1.09%
Royal Caribbean Cruises Cruise Market Penetration Rate — North America by Year
Cruise Market Penetration Rate — North America (%) (%)
Royal Caribbean Cruises Cruise Market Penetration Rate — North America: 6.0% in 2025, down 0.0 pts from a year earlier.
Where the 2025 figure comes from
“.36% to 3.89% for North America, from 1.25% to 1.41% for Europe, and from 0.08% to 0.20% for Asia/Pacific during the five year period from 2015 through 2019. During 2025, industry market penetration rates were 5.96% for North America, 1.73%”
Source: Royal Caribbean Form 10-K (FY2025) ↗
Reported in Form 10-K Item 1 (FY2023–FY2025).
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Cruise Market Penetration Rate — North America (%) (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 6.0% | -0.0 pts | Royal Caribbean Form 10-K (FY2025) ↗ |
| 2024 | Dec 31, 2024 | 6.0% | +2.5 pts | Royal Caribbean Form 10-K (FY2024) ↗ |
| 2023 | Dec 31, 2023 | 3.6% | – | Royal Caribbean Form 10-K (FY2023) ↗ |
Cite this data
StockData. (2026). Royal Caribbean Cruises Cruise Market Penetration Rate — North America (%), annual 2023–2025 [Data set]. Compiled from Royal Caribbean Cruises SEC filings and investor materials. https://stockdatahq.com/stocks/rcl/kpis/ind-penetration-na
See every metric in the Royal Caribbean Cruises KPI table. Data updated Oct 28, 2026.