Royal Caribbean Cruises Ltd
RCLNYSEWater TransportationFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 27, 2026Score 11/3035% above fair value
$321.07+13.89 (+4.52%)
Close on Nov 2, 2026Market cap $85.87BP/E 19.8Yield 1.09%
Royal Caribbean Cruises Advertising Expense by Year
Advertising Expense ($M) ($M)
Royal Caribbean Cruises Advertising Expense: $693M in 2025, up 13.2% from a year earlier.
Latest, 2025
693
Period ended Dec 31, 2025
Change on a year earlier
+13.2%
612 in 2024
History
4 years
Since 2022
Sources
2
Documents cited below
Where the 2025 figure comes from
Source: Royal Caribbean 10-K, filed 2026-02-11 (financial database) ↗
Reported in Financial database (financial_values, Form 10-K).
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising Expense ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 693 | +13.2% | Royal Caribbean 10-K, filed 2026-02-11 (financial database) ↗ |
| 2024 | Dec 31, 2024 | 612 | +20.9% | Royal Caribbean 10-K, filed 2025-02-14 (financial database) ↗ |
| 2023 | Dec 31, 2023 | 506 | -0.6% | Royal Caribbean 10-K, filed 2025-02-14 (financial database) ↗ |
| 2022 | Dec 31, 2022 | 509 | – | Royal Caribbean 10-K, filed 2025-02-14 (financial database) ↗ |
Cite this data
StockData. (2026). Royal Caribbean Cruises Advertising Expense ($M), annual 2022–2025 [Data set]. Compiled from Royal Caribbean Cruises SEC filings and investor materials. https://stockdatahq.com/stocks/rcl/kpis/db-advertising
See every metric in the Royal Caribbean Cruises KPI table. Data updated Oct 28, 2026.